Sr. Director of Marketing at Digimarc

<div class="section page-centered" data-qa="job-description"> <h3><strong>ABOUT US:</strong>&nbsp;</h3> <div> <p>Digimarc (NASDAQ: DMRC) is building the trust layer for the modern world. As AI accelerates how we produce, share, and interact with the world, the risks of fraud, counterfeiting, and misinformation are growing exponentially. Our innovative, highly scalable, and ultra-secure solutions make it possible for consumers, businesses, and intelligent systems to instantly verify what’s real, protect what matters, and transact with confidence. Digimarc’s solutions for loss prevention, authentication, and digital are built to counter the speed and sophistication of today’s AI-enabled threats. Trusted by the world’s central banks to deter the counterfeiting of global currency, we exist to protect truth in every interaction, spanning both the physical and digital worlds.&nbsp;</p> <span data-teams="true"><span id="message-body-1777323347114" class="fui-ChatMessage__body r7802u9 ___1h1rjby f10pi13n ftqa4ok f2hkw1w f8hki3x f1d2448m f1bjia2o ffh67wi f1j6vpng f1pniga2 f987i1v f1ffjurs f15bsgw9 f14e48fq f18yb2kv fd6o370 ffwy5si f3znvyf f57olzd f4stah7 f480a47 fs1por5 fk6fouc figsok6 fkhj508 f19n0e5 f9ijwd5 fx91ewl f1o0qvyv f9ggezi f1xp5gbu f150uoa4 ffyari3 fxugw4r fo7qwa0 fxowb0n f11ghf3q f13aoclr flypziy f10kwr27 fquw1qa fftr39l f13lathq f15hsm81 f2ss68y ffb60jq f8nuap2 f13nk4fk f7jacry fq08z5q fd9af6s fr74w9q fcl9uv6 f13sm7pj f1u6qqly f16wpxbl faim3u9 f6cs3qo fa2w2z3 fd39nx6 f10gn8j9 frcqmxy f1w9ws4k f1ddxkqj fd10euv fvuz61 f1nbc6gw"><span id="content-1777323347114" class="fui-Primitive ___11tzqds f1oy3dpc f89hs3r fqtknz5 fyvcxda"></span></span></span></div> <h3><strong>ABOUT THE ROLE…</strong>&nbsp;</h3> <div> <p>We are seeking a hands-on, results-driven Sr. Director of Marketing to build and lead a lean, high-impact marketing function responsible for driving pipeline, shaping market positioning, and enabling revenue growth across multiple product lines.</p> <p><br>This is not a traditional marketing role.</p> <p><br>This role sits at the center of commercialization, owning both:<br>• &nbsp; &nbsp;How we go to market (strategy, positioning, messaging)&nbsp;<br>• &nbsp; &nbsp;How we generate and convert demand (pipeline, campaigns, funnel performance)&nbsp;</p> <p><br>You will operate as the quarterback of marketing and GTM alignment, partnering closely with Sales, Product, and Commercial leadership to ensure we are not just executing campaigns—but bringing clear, compelling, and sellable offerings to market.</p> <p><br>This role requires an operator who is comfortable building from the ground up, working through ambiguity, and making clear decisions about where to focus. You should have a strong bias for action, while also bringing structure, clarity, and discipline to how marketing drives business outcomes.</p> <p>&nbsp;</p> </div> </div> <div class="section page-centered"> <div> <h3>WHAT YOU WILL DO…<span class="Apple-converted-space">&nbsp;</span></h3> <h3><strong>1. Own Marketing’s Contribution to Revenue</strong></h3> <ul> <li>Own pipeline generation targets across product lines</li> <li>Define and execute campaigns that drive MQLs, meetings, opportunities, and closed revenue</li> <li>Monitor and optimize performance across the funnel (MQL → closed won)</li> <li>Identify gaps in conversion and take action to improve outcomes</li> </ul> <h3><strong>2. Lead Product Marketing &amp; Messaging Strategy </strong></h3> <ul> <li>Define target segments, ICPs, and priority markets</li> <li>Develop clear, differentiated positioning and value propositions across product lines</li> <li>Translate product capabilities into sellable, repeatable offerings</li> <li>Ensure messaging is consistent, clear, and resonates with buyers and partners</li> <li>Continuously refine messaging based on market feedback, deal insights, and performance data</li> </ul> <h3><strong>3. Drive Go-To-Market (GTM) Strategy</strong></h3> <ul> <li>Partner with Sales and Commercial leaders to define: <ul> <li>Target accounts and segments</li> <li>Route-to-market approach (direct, partner, hybrid)</li> <li>Campaign focus areas and sequencing</li> </ul> </li> <li>Align marketing initiatives to the most critical business priorities</li> <li>Make clear tradeoffs on where to invest vs. deprioritize</li> </ul> <h3><strong>4. Build and Execute Integrated Campaigns</strong></h3> <ul> <li>Develop and lead multi-channel campaigns across key product lines</li> <li>Define campaign strategy (audience, message, channel mix)</li> <li>Drive continuous testing, learning, and optimization</li> <li>Ensure campaigns are tightly aligned with sales motions and priorities</li> </ul> <h3><strong>5. Partner Deeply with Sales</strong></h3> <ul> <li>Establish tight alignment with Sales leadership on goals, messaging, and pipeline quality</li> <li>Ensure Sales has the content, tools, and clarity needed to convert pipeline</li> <li>Build strong feedback loops from Sales to improve messaging and campaigns</li> <li>Support key deals and strategic opportunities as needed</li> </ul> <h3><strong>6. Lead a Lean, High-Impact Team</strong></h3> <ul> <li>Lead a focused team across: <ul> <li>Marketing Operations &amp; Campaign Delivery</li> <li>Content / Messaging (Writer)</li> <li>Creative / Design</li> </ul> </li> <li>Set clear priorities, roles, and expectations</li> <li>Ensure work is aligned, delivered on time, and tied to outcomes</li> <li>Remove blockers and drive accountability</li> </ul> <h3><strong>7. Own Marketing Systems, Funnel &amp; Performance Visibility</strong></h3> <ul> <li>Partner with Marketing Ops / RevOps to ensure: <ul> <li>Lead scoring, routing, and lifecycle stages are effective</li> <li>Campaigns are executed cleanly and efficiently</li> </ul> </li> <li>Ensure reporting provides clear, actionable insights</li> <li>Use data to inform decisions—not just report activity</li> </ul> <h3><strong>8. Define and Manage Marketing Roadmap</strong></h3> <ul> <li>Own the quarterly marketing roadmap across markets</li> <li>Prioritize initiatives based on business impact</li> <li>Ensure focus on what matters most—avoid overextension</li> <li>Clearly communicate priorities, progress, and outcomes</li> </ul> </div> </div> <div class="section page-centered"> <h3>&nbsp;</h3> <h3>WHAT WE ARE LOOKING FOR…<span class="Apple-converted-space">&nbsp;</span></h3> <ul> <li>10+ years of B2B marketing experience in growth-stage or complex environments</li> <li>Proven track record of <strong>driv</strong>ing pipeline and revenue growth</li> <li>Strong experience in both: <ul> <li>Demand generation / campaign execution</li> <li>Product marketing / positioning</li> </ul> </li> <li>Experience working across multiple product lines or markets</li> <li>Deep understanding of marketing funnels, lead lifecycle, and conversion metrics</li> <li>Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce)</li> <li>Ability to operate both strategically and tactically in a lean environment</li> <li>Experience partnering closely with Sales and influencing GTM decisions</li> </ul> </div> <div class="section page-centered"><span style="font-size: 14pt;"><strong>Key Traits for Success</strong></span> <ul> <li><strong>Revenue-oriented</strong> — prioritizes outcomes over activity</li> <li><strong>Strong operator</strong> — able to execute while building structure</li> <li><strong>Strategic thinker</strong> — can simplify complex offerings into clear messaging</li> <li><strong>Decisive</strong> — makes tradeoffs and focuses on what matters most</li> <li><strong>Comfortable with ambiguity</strong> — brings clarity where it doesn’t exist</li> <li><strong>Highly collaborative</strong> — builds strong alignment across teams</li> <li><strong>Accountable</strong> — takes ownership of results, not just output</li> <li><strong>Curious and adaptive</strong> — continuously learns and improves</li> </ul> <h3>&nbsp;</h3> <h3>Benefits:<span class="Apple-converted-space">&nbsp;</span></h3> <ul class="posting-requirements plain-list"> <ul> <li>Comprehensive Benefits Including Medical, Dental, Vision, &amp; Retirement Savings Plan&nbsp;</li> <li>Restricted Stock Units&nbsp;</li> <li>Flexible Paid Time Off &amp; Holidays&nbsp;</li> <li>Life Insurance&nbsp;</li> <li>Employee Stock Purchase Plan (ESPP)</li> <li>Mentorship Opportunities&nbsp;</li> <li>Training &amp; Development&nbsp;&nbsp;</li> </ul> </ul> </div> <div class="section page-centered" data-qa="closing-description"> <h3>&nbsp;</h3> <h3><strong>Our Culture:</strong>&nbsp;</h3> <div>We are a team of problem-solvers united by our company’s immense potential to help solve complex challenges.&nbsp;&nbsp;</div> <div>We align to the following Digimarc core values:&nbsp;&nbsp;</div> <div> <ul> <li><strong>Collaborative<span class="Apple-converted-space">&nbsp;</span></strong>– Stronger together. We embrace diverse perspectives and harness our collective talent to realize our full potential. &nbsp;</li> <li><strong>Curious</strong> – Listen and look forward. We think differently and seek out opportunities for growth to exceed our stakeholders’ expectations. &nbsp;</li> <li><strong>Courageous</strong>&nbsp;– Innovate with integrity &nbsp;</li> </ul> </div> <div>We challenge each other and do the right thing – even when it’s difficult – to deliver wins for our customers.&nbsp;&nbsp;</div> <div>Join our team and work in support of a technology platform that can transform how consumer goods are made, bought, sold, and recycled around the globe. Digimarc is committed to the health and safety of our employees and their families. We are dedicated to diversity, professional development, and the success of our employees. For more information, visit us at<span class="Apple-converted-space">&nbsp;</span><a class="postings-link" href="https://www.digimarc.com/">www.digimarc.com</a>.&nbsp;&nbsp;</div> <div>&nbsp;</div> <div>Digimarc is seeking diverse applicants. We are an equal opportunity employer and consider qualified applicants for employment without regard to race, gender, age, color, religion, disability, veteran status, sexual orientation, gender identity, or any other protected factor. We want the best people who share our values.&nbsp;</div> <div>&nbsp;</div> <div>This job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.&nbsp;</div> <div>&nbsp;</div> <div>Principals only. No recruiters please.&nbsp;</div> </div>