Manager of Digital Marketing at AvidXchange, Inc.

<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Job Overview:</span></h2> <p><span style="color: rgb(3, 3, 3); font-family: arial, helvetica, sans-serif; font-size: 12pt;">We are seeking a results-driven Manager of Digital Marketing to lead our digital marketing function within a growing B2B SaaS marketing organization. This role oversees two direct reports and is accountable for the strategy, execution, and performance of our digital marketing programs, including paid media, paid search, web, SEO, and analytics.</span></p> <p><span style="color: rgb(3, 3, 3); font-family: arial, helvetica, sans-serif; font-size: 12pt;">This is an ideal opportunity for a seasoned digital marketer who is equally comfortable in data and strategy, and who thrives at the intersection of performance marketing and brand-building in a complex, solutions-oriented environment.</span></p> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">What You’ll Do:</span></h2> <h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Digital Marketing Strategy &amp; Execution</span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="color: rgb(3, 3, 3); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Define and own the digital marketing strategy across paid and owned channels and aligned to pipeline and revenue objectives.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="color: rgb(3, 3, 3); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner cross-functionally with Demand Generation, Content, Creative, Product Marketing, and Revenue to ensure a cohesive, high-performing digital presence across all channels.</span></li> </ul> <h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Paid Media &amp; Paid Search</span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="color: rgb(3, 3, 3); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Oversee strategy and execution of multi-channel digital marketing campaigns</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="color: rgb(3, 3, 3); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Provide guidance on management of campaigns end-to-end: targeting, creative briefing, bid strategy, and optimization.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="color: rgb(3, 3, 3); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Maintain accountability for pipeline contribution and other key metrics from paid channels.</span></li> </ul> <h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><br>Analytics, Web &amp; SEO</span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="color: rgb(3, 3, 3); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead SEO strategy (technical, on-page, and content-driven) in close collaboration with Content Marketing.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Direct website operations and ongoing performance enhancements to increase conversion rates.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Champion a data-first culture: establish dashboards, define attribution models, and translate insights into action</span></li> </ul> <p>&nbsp;</p> <h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Team Leadership</span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Manage and develop a team of two direct reports, fostering a high-performance culture through clear expectations, regular feedback, and professional growth opportunities.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Foster cross-functional collaboration by aligning stakeholders, encouraging open communication, and driving accountability across teams.</span></li> </ul> <p><br><br></p> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">What We’re Looking For:</span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Minimum 7 years of marketing experience with progressive responsibility, including senior-level roles or equivalent experience.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Proven experience in digital marketing leadership with eExpert understanding of digital marketing channels, including SEO, paid search, paid social, programmatic display, and content syndication.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Data-driven and strategic with experience across B2B digital channels and proven ability to drive revenue through digital marketing.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Experience in a rapidly scaling business, managing multiple campaigns/tests to identify the most effective growth channels.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Proven track record of scaling performance marketing channels to deliver multi-year business growth.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Experience leading cross-functional teams to launch high-impact initiatives.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Excellent listening, presentation, and communication skills.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Familiarity with Salesforce.com or other CRM tools, and marketing automation platforms.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(3, 3, 3);">Prior experience in financial services or a FinTech environment is a plus.</span></li> </ul><div class="content-conclusion"><p>&nbsp;</p> <p><strong>About AvidXchange<br></strong></p> <p style="line-height: 28px;">AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, <strong>mindset is everything</strong>. We are <strong>Connected </strong><strong>as People</strong>, <strong>Growth Minded</strong>, and <strong>Customer Obsessed</strong>. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a <a href="https://www.greatplacetowork.com/certified-company/7007980" target="_blank">Great</a> <a href="https://www.greatplacetowork.com/certified-company/7007980" target="_blank">Place to Work</a>®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.&nbsp;</p> <p><strong>Who you are:</strong>&nbsp;</p> <ul type="disc"> <li style="line-height: 28px;">A go-getter with an entrepreneurial mindset – that means&nbsp;you are&nbsp;not afraid of taking risks,&nbsp;winning big&nbsp;or&nbsp;facing the unknown.&nbsp;</li> <li style="line-height: 28px;">Someone who understands that business is&nbsp;people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.&nbsp;</li> <li style="line-height: 28px;">Focused on&nbsp;making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.&nbsp;</li> </ul> <p><strong>What you’ll get:</strong> &nbsp;</p> <p style="line-height: 28px;">AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.</p> <p><strong>AvidXers enjoy:</strong>&nbsp;&nbsp;</p> <ul type="disc"> <li style="line-height: 28px;">18 days PTO*&nbsp;</li> <li style="line-height: 28px;">11 Holidays (8&nbsp;company&nbsp;recognized &amp; 3&nbsp;floating&nbsp;holidays)&nbsp;</li> <li style="line-height: 28px;">16 hours per year of&nbsp;paid Volunteer Time Off (VTO)&nbsp;</li> <li style="line-height: 28px;">Competitive Healthcare&nbsp;</li> <ul type="circle"> <li style="line-height: 28px;">High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage&nbsp;</li> <li style="line-height: 28px;">100% AvidXchange paid Dental Base Plan Coverage</li> <li style="line-height: 28px;">100% AvidXchange paid Life Insurance&nbsp;</li> <li style="line-height: 28px;">100% AvidXchange paid Long-Term Disability&nbsp;</li> <li style="line-height: 28px;">100% AvidXchange paid Short-Term Disability&nbsp;&nbsp;</li> <li style="line-height: 28px;">Employee Assistance Program (EAP) - Provides&nbsp;counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents</li> <li style="line-height: 28px;">Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents</li> </ul> <li style="line-height: 28px;">401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%</li> <li style="line-height: 28px;">Parental Leave: 8 weeks 100% paid by AvidXchange**&nbsp;</li> <li style="line-height: 28px;">Discounts on Pet, Home, and Auto insurance&nbsp;</li> <li style="line-height: 28px;">WeeCare&nbsp;Childcare Service:&nbsp;helps teammates find affordable daycare,&nbsp;childcare,&nbsp;and&nbsp;tutors 40%&nbsp;less expensive&nbsp;than traditional daycare&nbsp;centers&nbsp;</li> <li style="line-height: 28px;">Perks at Work:&nbsp;free discount program that provides teammates the opportunity to save on items from&nbsp;electronics, movie tickets, car buying, vacations,&nbsp;and&nbsp;more&nbsp;</li> <li style="line-height: 28px;">Onsite gym fitness center, yoga studio, and basketball court</li> <li style="line-height: 28px;">Tuition Reimbursement up to the federal maximum of $5,250***</li> <li style="line-height: 28px;">Hybrid Workplace Flexibility</li> <li style="line-height: 28px;">Free parking</li> </ul> <p><em>*Fully granted from beginning of year, pro-rated if hired mid-year</em>&nbsp;</p> <p><em>**Must be full-time for at least 3 months</em></p> <p><em>***Must be full-time for at least one year&nbsp; </em></p> <p><strong>Equal Employment Opportunity<br></strong></p> <p style="line-height: 28px;">AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.&nbsp;</p></div>