Performance Marketing Manager at Bobyard
About the Role
Company Overview
Construction is a $13T industry that builds the world. It's also decades behind on software.
The worst bottleneck? Cost estimates. Takeoffs are still done by hand — estimators spend days measuring and counting from drawings. One mistake costs millions.
Bobyard automates construction takeoff with AI.
We use CV + NLP to read drawings like an expert estimator, but 10x faster with zero mistakes. We just raised $35M Series A led by 8VC and shipped Bobyard 2.0. We're scaling from landscaping into drywall, plumbing, and HVAC — and we need a growth engine to match.
Position
You own paid acquisition. Not just the ad accounts — the entire path from click to closed-won.
Product is building magic. Sales is ready to close. Your job is to pour high-intent fuel into the machine, measure every dollar, and scale what works. This is a hands-on, numbers-driven role for someone who lives in dashboards and thinks in CAC, payback, and pipeline.
What You'll Own
The paid engine: Own Google Search, LinkedIn, YouTube, Meta, and whatever channel wins next. Build, launch, and optimize campaigns that target estimators, PMs, and owners.
Pipeline, not clicks: Your KPI is qualified pipeline and revenue, not MQLs. You will build full-funnel campaigns that convert, not just drive traffic.
Attribution and analytics: Own HubSpot + Salesforce reporting. Build the dashboards that show exactly which keywords, creatives, and audiences create revenue.
Landing pages that convert: Partner with PMM and design to ship fast, test-heavy pages in Webflow. You write the copy, you run the A/B test, you own the CVR.
Experimentation velocity: Run 10+ experiments per month on messaging, offers, audiences, and bids. Kill losers fast, double down on winners.
Budget ownership: Manage six-figure monthly spend. Allocate across trades and geos based on LTV and sales capacity. Ruthless ROI focus.
Lifecycle and retargeting: Build nurture and retargeting that moves prospects from demo request to closed-won. Work with sales on speed-to-lead and follow-up.
Competitive conquesting: We are at war with legacy takeoff tools. You will find their customers and steal them with better targeting and sharper creative.
You'll Crush This If You Are
4+ years in B2B performance marketing: SaaS is ideal, vertical software or industrial is even better. You have managed $50k+ per month yourself.
Deep in the tools: Expert in Google Ads, LinkedIn Campaign Manager, GA4, HubSpot, Salesforce. You can build a UTM structure in your sleep.
Data-first operator: You think in cohorts, not campaigns. You know your CAC payback by channel and can explain why LinkedIn works for enterprise but Search wins SMB.
Creative and analytical: You write your own ad copy, brief creative, and then prove it worked with data.
Speed and ownership: No agency crutch. You build, you launch, you optimize daily. You love the grind of finding a 20% efficiency gain.
Construction-curious: You don't need industry experience, but you get excited about selling to real businesses that build the physical world.
Compensation
Base $140k - $170k + meaningful equity
Full-time, in-person in San Francisco — we ship fast because we collaborate in person