Sales Manager B2C - Remote LATAM at LumiMeds

<div class="content-intro"><p data-start="216" data-end="234"><strong data-start="216" data-end="234">About LumiMeds</strong></p> <p data-start="251" data-end="466">LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.</p> <p data-start="468" data-end="684">As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.</p> <p data-start="686" data-end="834">We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.</p></div><p><strong>Location: Remote – Open to candidates based in<span class="Apple-converted-space">&nbsp;</span>Latin America, Eastern Europe, or South Africa.</strong></p> <hr> <h2 data-start="898" data-end="915"></h2> <h1 data-pm-slice="1 3 []">Sales Manager (B2C)</h1> <h2>About the Role</h2> <p>This isn't a "manage the team and send a weekly report" role.</p> <p>We're looking for a hands-on Sales Manager who understands the full lifecycle of a B2C lead — from initial interest and first contact through follow-up, conversion, and enrollment.</p> <p>You'll lead a remote team of B2C Sales Representatives responsible for engaging prospective patients across multiple communication channels and converting them into active LumiMeds members.</p> <p>You should understand how leads behave at different stages of the sales funnel, how follow-up strategy changes depending on customer intent, and how to identify where potential customers are dropping off.</p> <p>Experience in high-volume digital consumer environments — such as e-commerce, DTC, subscription businesses, telehealth, or similar models — will be particularly valuable.</p> <p>You'll own team performance, optimize the sales process, improve conversion rates, and help build the playbooks that will scale the business.</p> <p>If you need a fully developed process before you can succeed, this isn't the right opportunity.</p> <h2>What You'll Own</h2> <ul data-spread="false"> <li> <p>Lead, coach, and develop a remote team of B2C Sales Representatives through daily coaching, conversation reviews, and performance management.</p> </li> <li> <p>Own the complete lead lifecycle, from initial contact through follow-up, conversion, and enrollment.</p> </li> <li> <p>Develop follow-up strategies for leads at different stages of the sales funnel, including new, engaged, undecided, inactive, and reactivation opportunities.</p> </li> <li> <p>Manage customer engagement across multiple communication channels, including phone, SMS, email, and other digital channels.</p> </li> <li> <p>Analyze the customer journey and sales funnel to identify bottlenecks, drop-off points, and opportunities to improve conversion.</p> </li> <li> <p>Build and continuously refine sales scripts, objection-handling frameworks, follow-up cadences, and coaching materials.</p> </li> <li> <p>Establish clear daily, weekly, and monthly KPIs around response time, contact rate, follow-up activity, conversion, and team performance.</p> </li> <li> <p>Monitor CRM hygiene, pipeline health, lead aging, and forecasting accuracy.</p> </li> <li> <p>Partner closely with Marketing to understand lead sources, campaign performance, lead quality, and customer acquisition efficiency.</p> </li> <li> <p>Collaborate with Operations and Customer Success to ensure a seamless customer experience from first contact through enrollment.</p> </li> <li> <p>Use AI tools and automation to improve lead management, coaching, reporting, sales productivity, and operational efficiency.</p> </li> </ul> <h2>What We're Looking For</h2> <ul data-spread="false"> <li> <p>4+ years of B2C sales experience with at least 2+ years leading high-performing sales teams.</p> </li> <li> <p>Proven experience personally closing consumer sales — not just managing others.</p> </li> <li> <p>Experience managing the full lifecycle of high-volume B2C leads across multiple stages of the sales funnel.</p> </li> <li> <p>Strong understanding of lead prioritization, follow-up cadences, pipeline management, and reactivation strategies.</p> </li> <li> <p>Experience engaging and converting customers through multiple channels such as phone, SMS, email, chat, or other digital channels.</p> </li> <li> <p>Strong track record improving conversion rates through coaching, process optimization, and data-driven decision making.</p> </li> <li> <p>Experience in digital consumer businesses with sales journeys similar to e-commerce, DTC, subscription, marketplace, or online service models.</p> </li> <li> <p>Comfortable analyzing funnel metrics such as response time, contact rate, lead aging, stage conversion, drop-off, and overall lead-to-customer conversion.</p> </li> <li> <p>Experience building or rebuilding sales processes from the ground up.</p> </li> <li> <p>Strong understanding of CRM management, pipeline forecasting, and sales reporting.</p> </li> <li> <p>Experience with telehealth, healthcare, healthtech, wellness, DTC, e-commerce, or subscription businesses is highly preferred.</p> </li> <li> <p>Demonstrated use of AI tools to improve sales coaching, reporting, prospect engagement, or operational efficiency.</p> </li> <li> <p>Comfortable working in a fast-paced startup where priorities evolve quickly.</p> </li> <li> <p>Excellent English communication skills and availability during U.S. business hours.</p> </li> </ul> <h2>What Success Looks Like at 90 Days</h2> <ul data-spread="false"> <li> <p>Team consistently achieves or exceeds conversion targets.</p> </li> <li> <p>Lead-to-patient conversion has measurably improved across key funnel stages.</p> </li> <li> <p>Leads receive timely and consistent follow-up based on their stage, intent, and previous interactions.</p> </li> <li> <p>Response times and lead aging have significantly improved.</p> </li> <li> <p>Multi-channel follow-up cadences are documented and consistently executed.</p> </li> <li> <p>Sales Representatives have clear KPIs, coaching plans, and performance accountability.</p> </li> <li> <p>Pipeline reporting clearly identifies conversion, drop-off, and reactivation opportunities.</p> </li> <li> <p>Reactivation campaigns are generating measurable revenue.</p> </li> <li> <p>Sales and Marketing have clear visibility into lead quality and funnel performance.</p> </li> <li> <p>The sales team operates with a high-performance, customer-first culture.</p> </li> </ul> <h2 data-start="898" data-end="915"></h2><div class="content-conclusion"><p data-start="726" data-end="742"><strong data-start="726" data-end="742">How to Apply</strong></p> <p data-start="744" data-end="911">If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.</p> <p data-start="913" data-end="1074">This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.</p> <p data-start="1076" data-end="1186">LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.</p> <p data-start="1076" data-end="1186"><em>Please note: This role requires professional-level English communication and availability to work U.S. business hours.</em></p></div>