Sr Demand Marketing Manager at Black Duck

<div class="content-intro"><p>Black Duck Software, Inc. helps organizations build secure, high-quality software, minimizing risks while maximizing speed and productivity. Black Duck, a recognized pioneer in application security, provides SAST, SCA, and DAST solutions that enable teams to quickly find and fix vulnerabilities and defects in proprietary code, open source components, and application behavior. With a combination of industry-leading tools, services, and expertise, only Black Duck helps organizations maximize security and quality in DevSecOps and throughout the software development life cycle.</p></div><div class="ewa-rteLine"><strong>Black Duck Software, Inc.</strong> is seeking an experienced <strong>marketer </strong>who will support our channel and field marketing programs in Japan. This position, based in our <strong>Tokyo, Japan office</strong>, will report into the <strong>Senior Manager of Marketing for Japan</strong>, and will work closely with the regional field sales and channel sales, and Japan partner organizations.</div> <div class="ewa-rteLine">&nbsp;</div> <div class="ewa-rteLine">The Japan Marketing manager helps support demand generation, brand awareness, channel/partner marketing, and lead nurturing in Japan. This includes planning and executing events, webinars and content syndication, creating and localizing marketing collaterals (brochures, white papers, etc.), managing existing customers and prospect database, and working with our partners/partner sales to support channel success. The candidate must have marketing communication and vendor management experience, as well as fluency in Japanese and business-level written and verbal English skills.</div> <div class="ewa-rteLine">&nbsp;</div> <div class="ewa-rteLine">We are looking for a collaborative self-starter who has a passion and experience to work with the direct and channel team teams to help to support the rapid growth of our business in Japan.</div> <div class="ewa-rteLine">&nbsp;</div> <div class="ewa-rteLine"><strong>Key Responsibilities:</strong></div> <div class="ewa-rteLine">• Collaborate with regional global marketing team to develop and optimize marketing plans to support direct and channel sales objectives</div> <div class="ewa-rteLine">• Help manage local social media accounts and develop related content</div> <div class="ewa-rteLine">• Assist with web page content updates and email programs via marketing automation and CRM tools</div> <div class="ewa-rteLine">• Support paid search and web advertising programs</div> <div class="ewa-rteLine">• Coordinate reporting for Black Duck global channel marketing activities</div> <div class="ewa-rteLine">• Assist with managing regional MDF budgets to enable execution of channel marketing plans, and deliver reports on program results</div> <div class="ewa-rteLine">• Consistently communicate channel and regional marketing plans, and results across marketing and sales teams.</div> <div class="ewa-rteLine">• Measure campaign impact through Salesforce reporting, evaluate channel campaign ROI, and present recommendations for improvement.</div> <div class="ewa-rteLine">• Assist with planning and analysis of individual partners and overall partner program</div> <div class="ewa-rteLine">• Help develop and manage partner campaign kits, co-branded assets, and other partner-focused collateral as needed</div> <div class="ewa-rteLine">• Collaborate with third-partner vendors as needed for promotional items, logistics, etc.</div> <div class="ewa-rteLine">• Develop strong relationships with marketing teams at our partners to support key marketing initiatives</div> <div class="ewa-rteLine">&nbsp;</div> <div class="ewa-rteLine"><strong>Qualifications:</strong></div> <div class="ewa-rteLine">• Minimum of 5 years of B2B field/channel marketing experience. Cybersecurity is a plus.</div> <div class="ewa-rteLine">• Self-motivated, able to work autonomously, and communicate effectively.</div> <div class="ewa-rteLine">• Team player and the ability to coordinate across multiple departments</div> <div class="ewa-rteLine">• Attention to detail, highly organized, and strong project management skills</div> <div class="ewa-rteLine">• Fluent in Japanese. Business level written and verbal in English (TOEIC 800 or above preferable)</div> <div class="ewa-rteLine">• Data analysis experience. Familiarity with Salesforce.com CRM preferred.</div> <div class="ewa-rteLine">• PRM experience is a plus – how to build campaigns, dashboards, and update pages on the Impartner platforms or similar</div> <div class="ewa-rteLine">• Bachelor’s degree</div><div class="content-conclusion"><p><em>Black Duck is an equal opportunity employer. We consider all applicants for employment without regard to race, color, national origin, religion, sex, gender identity or expression, age, disability, sexual orientation, veteran or military service status, or any other characteristic protected by applicable law. Black Duck complies with all applicable laws prohibiting employment discrimination in every jurisdiction where it operates and provides reasonable accommodations to individuals with disabilities in accordance with applicable law.</em></p></div>