Brand Marketing Manager at CareDx

Brisbane, CAFull-timeSALES & MARKETINGPosted 23 days ago

About the Role

<div class="content-intro"> </div>CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. CareDx offers products, testing services, and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients. CareDx is seeking a Brand Marketing Manager to support and help shape pan‐organ brand strategy and execution. This role blends strategic thinking with hands‐on execution, partnering closely with Brand, Digital, Medical, Sales, and external agencies to translate business and brand strategy into high‐impact marketing programs. The ideal candidate is a strong brand marketer- someone who can think strategically, structure ambiguous problems, and still roll up their sleeves to deliver best‐in‐class programs across channels. Responsibilities: Brand Strategy & Planning <ul> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Partners with Brand Marketing leadership to support development of brand strategy, annual marketing plans, and campaign roadmaps aligned to business priorities</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Translates strategic imperatives into clear program objectives, messaging frameworks, and execution plans</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Contributes to customer segmentation, messaging refinement, and channel strategy to ensure programs are targeted, differentiated, and impactful</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Synthesizes market insights, performance data, and field feedback to surface strategic recommendations and optimization opportunities</li> </ul> Promotional Content & Marketing Asset Development <ul> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Drives development of promotional content and marketing resources across digital and print channels, acting as the primary lead for webinars, email campaigns, and core print collateral (e.g., leave‐behinds)</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Develops content and thematic outlines with direction from Brand and Digital Marketing</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Owns end‐to‐end execution—aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Partners with regional teams to ensure message consistency, scientific integrity, and audience relevance</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Creates marketing assets aligned to CVAs, key data, and core marketing messages, with Brand Marketing oversight</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Collaborates on content mapping, formatting, and adaptation for multiple audiences (physicians, coordinators, administrators, etc.)</li> </ul> Regional Scientific Meetings & Select Tier 2 Conferences <ul> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Works with the field to identify priority regional conferences and ensures conference‐in‐a‐box resources are ready for sales execution</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Provides planning oversight for regional meetings executed by Sales, ensuring consistency with brand strategy</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Leads end‐to‐end marketing execution for select Tier 2 congresses (e.g., HFSA, CHEST, NATCO), including, dinner programs, logistics coordination, materials management, and cohesive on‐site brand presence</li> </ul> Measurement, Budgeting & Operational Excellence <ul> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Defines and tracks KPIs tied to strategic objectives, measuring program effectiveness and impact</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Manages budget tracking for assigned programs, ensuring responsible spend and visibility into ROI</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Analyzes performance data and field feedback to inform strategic adjustments and continuous improvement</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Communicates insights clearly to stakeholders to support data‐driven decision‐making</li> </ul> Qualifications Required <ul> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Bachelor’s degree required</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">3–5 years of experience in marketing, communication or product marketing or related role, ideally within diagnostics, medical devices, biotech, or pharma industry</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Proven ability to balance strategic thinking with hands‐on execution</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Strong cross‐functional collaboration skills and ability to influence without authority</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Comfort operating in fast‐paced, ambiguous environments and making decisions with incomplete information</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Results‐oriented with emphasis on ROI and performance metrics</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Strong proficiency in Microsoft PowerPoint and core business tools; ability to create clear, executive‐ready materials</li> </ul> Preferred <ul> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">MBA or other advanced degree strongly preferred</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">BA/BS in life sciences, molecular biology, or clinical science</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Experience supporting brand strategy, annual planning, or integrated campaign development</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Exposure to competitive intelligence, analytics, and market research/insights</li> </ul> Additional Details:  Every individual at CareDx has a direct impact on our collective mission to improve the lives of organ transplant patients worldwide. We believe in taking great care of our people, so they take even greater care of our patients.  Our competitive Total Rewards package for US Employees includes: <ul> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Competitive base salary and incentive compensation</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Health and welfare benefits, including a gym reimbursement program</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">401(k) savings plan match</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Employee Stock Purchase Plan</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Pre-tax commuter benefits</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">And more!</li> <li style="font-size: 12pt; font-family: 'times new roman', times, serif;">Please refer to our page to view detailed benefits at <a href="https://caredx.com/company/careers/" target="_blank">https://caredx.com/company/careers</a></li> </ul> In addition, we have a Living Donor Employee Recovery Policy that allows up to 30 days of paid leave annually to a full-time employee who makes the selfless act of donating an organ or bone marrow. With products that are making a difference in the lives of transplant patients today and a promising pipeline for the future, it’s an exciting time to be part of the CareDx team. Join us in partnering with transplant patients to transform our future together. CareDx, Inc. is an Equal Opportunity Employer-vets/disabled, and participates in the E-Verify program.  By proceeding with our application and submitting your information, you acknowledge that you have read our <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.caredx.com%2Fus-personnel-privacy-notice&data=05%7C02%7C%7C7909ec363e2b416b016a08de7886b61c%7C9ec77d4e480144b4b8fea5749eaf06b0%7C1%7C0%7C639080717137822026%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=rz649lSGHm5Ca8UOMhbSARMbRhbyMFHdOgEEBXImKs4%3D&reserved=0" target="_blank">U.S. Personnel Privacy Notice</a><a href="https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fcaredx.com%2Fus-personnel-privacy-notice%2F&data=05%7C02%7C%7C82daf31a87e44746b2ea08dceef5e348%7C9ec77d4e480144b4b8fea5749eaf06b0%7C1%7C0%7C638647987067924758%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=fvNqQdyyA0YaWb3Y4bxHjbbzsxfJ4EmKAEMFQr39KnU%3D&reserved=0" target="_blank"> </a>and consent to receive email communication from CareDx. ***We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.*** Certain jurisdictions require notice of how we use and protect your personal information. For more information, please read our <a href="https://caredx.com/privacy-center/#ca-privacy">Privacy Policy</a><div class="content-pay-transparency"><div class="pay-input"><div class="description">This is the anticipated base salary range for candidates who will work in Brisbane, California. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to, the type and length of experience within the job, the type and length of experience within the industry, education, etc. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units. CareDx is a multi-state employer, and this salary range may not reflect positions that work in other states.</div><div class="title">San Francisco Bay Area Roles:</div><div class="pay-range">$94,000—$125,000 USD</div></div></div>

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