Creative Strategist - Maternity Leave Replacement / Contractor at Taboola

<h3><strong>About the Role</strong></h3> <p>As a <strong>Performance Creative Specialist</strong>, you will serve as a strategic partner at the intersection of creative and data. You’ll join Taboola’s global Creative Shop, working hands-on to translate data into sharp, actionable creative briefs, produce high-performing assets (copy, images, videos, and landing pages), and relentlessly A/B test them to optimize campaigns for our internal User Acquisition team.</p> <p>&nbsp;</p> <h3><strong>About the Creative Shop</strong></h3> <p>Taboola’s Creative Shop is a global team of strategists, designers, data analysts, copywriters, and video editors who support our most valued clients and internal teams with creative direction and innovation.</p> <p>&nbsp;</p> <h3><strong>Responsibilities</strong></h3> <ul> <li><strong>Briefing &amp; Execution:</strong> Translate internal and external data into actionable best practices and clear creative briefs for the studio, video editors, designers, and external vendors.</li> <li><strong>Asset &amp; Campaign Optimization:</strong> Lead the strategy for optimizing campaign assets (copy, images, videos, and landing pages) using A/B testing frameworks to ensure they hit the mark across different platforms.</li> <li><strong>Knowledge Sharing:</strong> Create and deliver educational materials (webinars, internal briefings) for both internal teams and external clients to share creative insights and best practices.</li> <li><strong>Cross-Team Collaboration:</strong> Work closely with performance marketing and in-house media buying teams to monitor and iterate on creative strategy for Taboola’s internal user acquisition efforts.</li> <li><strong>Performance Analysis:</strong> Analyze and communicate the business impact of creative strategy initiatives (e.g., spend uplift, CTR/CVR improvements).</li> <li>&nbsp;This is a full time job</li> </ul> <p>&nbsp;</p> <h3><strong>Requirements</strong></h3> <ul> <li><strong>3–5 years of experience</strong> in a performance creative, creative strategy, or ad-creative role within digital advertising.</li> <li>Strong understanding of global digital media buying, ad platforms (TikTok, FB, Instagram, YouTube, LinkedIn), landing page performance, and content marketing.</li> <li>Demonstrated success in using data and testing frameworks to drive creative decisions.</li> <li>Familiarity with user acquisition funnel strategies, especially for in-house growth teams.</li> <li>Experience working with or implementing <strong>generative AI tools</strong> in creative workflows.</li> <li>Ability to manage multiple, complex tasks simultaneously in a global, high-pressure environment.</li> <li>Excellent presentation and communication skills for sharing insights with internal stakeholders and clients.</li> <li><strong>Fluent in English</strong> – verbal and written communication.</li> <li><strong>Working Scope &amp; Engagement:</strong> This position is an independent contractor engagement billed against tax invoices (<em>Hesbonit Mas</em>). The regular full-time commitment is based on a standard 42-hour workweek (or ~182 monthly hours across 5 days, scaled down to ~145 monthly hours for a 4-day scope), calculated and paid at an agreed hourly rate upon receipt of monthly time logs and invoices.</li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p><br><br></p> <p>&nbsp;</p> <p>&nbsp;</p>