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Narrative Designer 资深文案策划 - Unpublished R&D Product at Riot Games
Guangzhou, ChinaFull-timeCN Game StudioPosted 23 days ago
Apply with PipelineAbout the Role
<p>作为一名资深文案策划,您将负责构建和丰富基于全新重社交手游的世界观与叙事体验。您将确保故事情节、角色塑造和包装不仅绝对契合原 IP 的宏大设定,更能完美融入游戏的核心玩法中,为游戏赋予深刻的沉浸感与持久的情感共鸣。您将跨职能协作,确保叙事内容能够高质量、生动地呈现在玩家面前。</p>
<h1 data-section-id="utd37w" data-start="806" data-end="824">Responsibilities:</h1>
<h2 data-section-id="8oibwx" data-start="826" data-end="840">核心叙事框架与内容设计</h2>
<ul data-start="841" data-end="934">
<li data-section-id="1mmicf2" data-start="841" data-end="894">深度参与产品叙事框架、内容结构及核心角色表达的规划与设计,推动叙事 DEMO 方案高效实现与快速落地。</li>
<li data-section-id="vtjg3v" data-start="895" data-end="934">负责长期内容体验的叙事包装与表达设计,确保内容风格统一且具备持续演进能力。</li>
</ul>
<h2 data-section-id="z2q8ye" data-start="936" data-end="951">高品质文案撰写与内容表达</h2>
<ul data-start="952" data-end="1033">
<li data-section-id="1aipl1g" data-start="952" data-end="1001">负责产品内核心文案的撰写与包装,包括系统文本、角色语音文本(VO)、交互事件及长期运营内容等。</li>
<li data-section-id="1uj4pvn" data-start="1002" data-end="1033">确保整体内容表达在语气、结构与沉浸感层面保持高质量一致性。</li>
</ul>
<h2 data-section-id="1njhp1a" data-start="1035" data-end="1047">内容研究与创新探索</h2>
<ul data-start="1048" data-end="1124">
<li data-section-id="cdpggt" data-start="1048" data-end="1087">深度研究行业内主流产品的叙事表达方式与内容趋势,探索创新性的互动内容体验。</li>
<li data-section-id="1v3prx2" data-start="1088" data-end="1124">结合用户反馈与市场变化,为长期内容迭代提供高质量创意方向与表达方案。</li>
</ul>
<h2 data-section-id="2vvy1f" data-start="1126" data-end="1139">跨团队协作与落地推进</h2>
<ul data-start="1140" data-end="1214">
<li data-section-id="ecdms7" data-start="1140" data-end="1177">编写高标准叙事文档与内容需求文档,清晰定义视听表达需求与内容实现标准。</li>
<li data-section-id="1mjckvh" data-start="1178" data-end="1214">主动协调美术、音频、设计、工程与制作团队,高效推进关键内容方案落地。</li>
</ul>
<h2 data-section-id="a0vzwk" data-start="1216" data-end="1225">用户体验洞察</h2>
<ul data-start="1226" data-end="1289">
<li data-section-id="fy4asa" data-start="1226" data-end="1261">深入理解目标用户体验需求,通过内容表达增强产品沉浸感与长期参与感。</li>
<li data-section-id="1fkvn28" data-start="1262" data-end="1289">系统性评估内容方案的创新性、可行性与整体体验价值。</li>
</ul>
<h1 data-section-id="6uehu5" data-start="1296" data-end="1321">Required Qualifications:</h1>
<ul data-start="1323" data-end="1590">
<li data-section-id="ushozx" data-start="1323" data-end="1356">本科及以上学历,6年以上互动娱乐或游戏内容设计/文案策划经验。</li>
<li data-section-id="1w6u629" data-start="1357" data-end="1402">具备大型在线产品或长线运营内容项目经验,曾参与新项目从研发到上线或核心开发阶段者优先。</li>
<li data-section-id="18a03r8" data-start="1403" data-end="1442">拥有扎实的文学功底与叙事设计能力,能够独立完成长线内容规划与角色表达设计。</li>
<li data-section-id="2dmlzk" data-start="1443" data-end="1480">具备优秀的跨团队沟通与协作能力,能够将抽象概念转化为可执行的内容需求。</li>
<li data-section-id="2phrxv" data-start="1481" data-end="1518">具备优秀的文字审美与内容把控能力,能够在复杂项目环境下保持高质量输出。</li>
<li data-section-id="5fd4lp" data-start="1519" data-end="1541">对互动体验与沉浸式内容表达具备深入理解。</li>
<li data-section-id="x26ord" data-start="1542" data-end="1570">具备良好的逻辑分析能力、信息整合能力与文档表达能力。</li>
<li data-section-id="cxgwgw" data-start="1571" data-end="1590">能够适应快速迭代与跨团队协作环境。</li>
</ul>
<h1 data-section-id="3gbguk" data-start="1597" data-end="1621">Desired Qualifications:</h1>
<ul data-start="1623" data-end="1742">
<li data-section-id="rnyeh5" data-start="1623" data-end="1645">具备大型长期运营 IP 的内容体系经验。</li>
<li data-section-id="1i0q6uz" data-start="1646" data-end="1674">曾主导大型互动娱乐产品或多人在线产品的内容设计工作。</li>
<li data-section-id="100daww" data-start="1675" data-end="1695">具备全球化产品研发或跨地区协作经验。</li>
<li data-section-id="1bpg39x" data-start="1696" data-end="1716">有内容团队管理或项目管理经验者优先。</li>
<li data-section-id="1i1it3q" data-start="1717" data-end="1742">能够熟练使用英文撰写设计文档并进行跨团队沟通。</li>
</ul>
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