Player Connections Paid Media Specialist at 2K

<div id="model-response-message-contentr_4926751a5a09b2da" class="markdown markdown-main-panel md-content enable-luminous-fast-follows enable-updated-hr-color stronger tutor-markdown-rendering"> <div><span data-path-to-node="0,0">At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including<span class="Apple-converted-space">&nbsp;</span><strong data-path-to-node="0,0" data-index-in-node="101"><em data-path-to-node="0,0" data-index-in-node="101">NBA® 2K</em></strong>, one of the top-selling franchises in the world, and legendary titles like<span class="Apple-converted-space">&nbsp;</span><strong data-path-to-node="0,0" data-index-in-node="184"><em data-path-to-node="0,0" data-index-in-node="184">BioShock®</em></strong>,<span class="Apple-converted-space">&nbsp;</span><strong data-path-to-node="0,0" data-index-in-node="195"><em data-path-to-node="0,0" data-index-in-node="195">Borderlands®</em></strong>,<span class="Apple-converted-space">&nbsp;</span><strong data-path-to-node="0,0" data-index-in-node="209"><em data-path-to-node="0,0" data-index-in-node="209">Mafia</em></strong>,<span class="Apple-converted-space">&nbsp;</span><strong data-path-to-node="0,0" data-index-in-node="216"><em data-path-to-node="0,0" data-index-in-node="216">Sid Meier’s Civilization®</em></strong>, and<span class="Apple-converted-space">&nbsp;</span><strong data-path-to-node="0,0" data-index-in-node="247"><em data-path-to-node="0,0" data-index-in-node="247">XCOM®</em></strong>, as well as fan favorites<span class="Apple-converted-space">&nbsp;</span><strong data-path-to-node="0,0" data-index-in-node="279"><em data-path-to-node="0,0" data-index-in-node="279">WWE® 2K</em></strong>,<span class="Apple-converted-space">&nbsp;</span><strong data-path-to-node="0,0" data-index-in-node="288"><em data-path-to-node="0,0" data-index-in-node="288">TopSpin®</em></strong>, and<span class="Apple-converted-space">&nbsp;</span><strong data-path-to-node="0,0" data-index-in-node="302"><em data-path-to-node="0,0" data-index-in-node="302">PGA TOUR® 2K</em></strong></span><span data-path-to-node="0,2">. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre</span><span data-path-to-node="0,4">.</span></div> <br> <div><span data-path-to-node="1,0">Our portfolio is brought to life by some of the most influential game development studios in the world</span><span data-path-to-node="1,2">.<span class="Apple-converted-space">&nbsp;</span><strong data-path-to-node="1,2" data-index-in-node="2">Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios,</strong><span class="Apple-converted-space">&nbsp;</span>and<span class="Apple-converted-space">&nbsp;</span><strong data-path-to-node="1,2" data-index-in-node="114">2K SportsLab</strong><span class="Apple-converted-space">&nbsp;</span>create world-class experiences across platforms</span><span data-path-to-node="1,4">.</span></div> <br> <div><span data-path-to-node="2,0">But what truly powers 2K is our people</span><span data-path-to-node="2,2">.</span></div> <br> <div><span data-path-to-node="3,0">We believe the best ideas come from teams that feel empowered, supported, and inspired</span><span data-path-to-node="3,2">. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to<span class="Apple-converted-space">&nbsp;</span><strong data-path-to-node="3,2" data-index-in-node="128">come as they are</strong><span class="Apple-converted-space">&nbsp;</span>and do their best work</span><span data-path-to-node="3,4">.</span></div> <br> <div><strong data-path-to-node="4" data-index-in-node="0">What We Need</strong></div> <br> <div><span data-path-to-node="5,0">Reporting to the Manager, Paid, this role is a key member of the "pod" team, with a primary focus on driving campaign execution and delivery with a strong sense of ownership and accountability across media plans that support overarching brand and performance strategies</span><span data-path-to-node="5,2">. The Associate Manager is responsible for managing detailed planning workflows, ensuring campaigns across platforms such as Meta, Google, and 1st party channels are executed with precision alongside agency managed media</span><span data-path-to-node="5,4">. This role requires a proactive professional who can own end-to-end performance tracking, maintain strong platform partner relationships, and drive campaign delivery across in house and agency with a high sense of accountability</span><span data-path-to-node="5,6">.</span></div> <br> <div><strong data-path-to-node="6" data-index-in-node="0">What You’ll Do</strong></div> <br> <ul data-path-to-node="7"> <li> <div><strong data-path-to-node="7,0,0" data-index-in-node="0">Campaign Execution &amp; Pod Delivery</strong></div> <br> <ul data-path-to-node="7,0,1"> <li> <div><span data-path-to-node="7,0,1,0,0,0">Drive the execution and delivery of paid media campaigns with a strong sense of ownership and accountability within the pod team</span><span data-path-to-node="7,0,1,0,0,2">.</span></div> </li> <li> <div><span data-path-to-node="7,0,1,1,0,0">Translate media planning into actionable steps by managing detailed workflows and rigorous QA processes to ensure accuracy and timely delivery</span><span data-path-to-node="7,0,1,1,0,2">.</span></div> </li> <li> <div><span data-path-to-node="7,0,1,2,0,0">Own the "live" process for campaigns, coordinating the implementation of creative assets, tracking, and targeting parameters across multiple platforms</span><span data-path-to-node="7,0,1,2,0,2">.</span></div> </li> <li> <div><span data-path-to-node="7,0,1,3,0,0">Monitor daily campaign pacing and performance tracking, conducting deep-dive post-campaign analyses (PCAs) to uncover actionable insights</span><span data-path-to-node="7,0,1,3,0,2">.</span></div> </li> <li> <div><span data-path-to-node="7,0,1,4,0,0">Maintain clear, up-to-date documentation and ensure all timelines are met for the overarching media strategies</span><span data-path-to-node="7,0,1,4,0,2">.</span></div> </li> <li> <div><span data-path-to-node="7,0,1,5,0,0">Contribute to planning discussions to strengthen strategic understanding</span><span data-path-to-node="7,0,1,5,0,2">.<br><br></span></div> </li> </ul> </li> <li> <div><strong data-path-to-node="7,1,0" data-index-in-node="0">Platform Activation &amp; Partner Management</strong></div> <br> <ul data-path-to-node="7,1,1"> <li> <div><span data-path-to-node="7,1,1,0,0,0">Manage recurring platform representative relationships and meetings (e.g., Meta, Google, TikTok), actively seeking opportunities to maximize platform value and improve deliverables</span><span data-path-to-node="7,1,1,0,0,2">.</span></div> </li> <li> <div><span data-path-to-node="7,1,1,1,0,0">Execute and optimize "hands-on-keyboard" campaigns within in-house media platforms, ensuring alignment with 1st party data activation goals</span><span data-path-to-node="7,1,1,1,0,2">.</span></div> </li> <li> <div><span data-path-to-node="7,1,1,2,0,0">Participate in agency and partner meetings with a clear understanding of campaign goals, ensuring partner outputs align with tactical objectives</span><span data-path-to-node="7,1,1,2,0,2">.</span></div> </li> <li> <div><span data-path-to-node="7,1,1,3,0,0">Actively build and hold relationships with key platform partners to stay informed on alpha/beta opportunities and technical troubleshooting</span><span data-path-to-node="7,1,1,3,0,2">.<br><br></span></div> </li> </ul> </li> <li> <div><strong data-path-to-node="7,2,0" data-index-in-node="0">Cross-Functional Collaboration &amp; Support</strong></div> <br> <ul data-path-to-node="7,2,1"> <li> <div><span data-path-to-node="7,2,1,0,0,0">Communicate effectively across the team to ensure clarity and alignment on campaign beats, proactively resolving blockers where possible</span><span data-path-to-node="7,2,1,0,0,2">.</span></div> </li> <li> <div><span data-path-to-node="7,2,1,1,0,0">Demonstrate a growing awareness of cross-functional interdependencies (Creative, Analytics, Marketing Tech) and contribute to planning discussions to strengthen strategic understanding</span><span data-path-to-node="7,2,1,1,0,2">.</span></div> </li> <li> <div><span data-path-to-node="7,2,1,2,0,0">Identify and escalate resourcing gaps or scope misalignments early to enable smooth execution and cross-functional alignment.<br><br></span></div> </li> </ul> </li> <li> <div><strong data-path-to-node="7,3,0" data-index-in-node="0">Operational &amp; Financial Oversight</strong></div> <br> <ul data-path-to-node="7,3,1"> <li> <div><span data-path-to-node="7,3,1,0,0,0">Manage the internal finance and procurement processes for the pod, including PO creation, budget tracking, and invoice reconciliation</span><span data-path-to-node="7,3,1,0,0,2">.</span></div> </li> <li> <div><span data-path-to-node="7,3,1,1,0,0">Support the Manager in the application of commercial context to planning decisions, flagging data inconsistencies or risks</span><span data-path-to-node="7,3,1,1,0,2">.</span></div> </li> <li> <div><span data-path-to-node="7,3,1,2,0,0">Contribute to a culture of curiosity and collaboration by proactively sharing knowledge and offering support to peers</span><span data-path-to-node="7,3,1,2,0,2">.</span></div> </li> </ul> </li> </ul> <div><strong data-path-to-node="8" data-index-in-node="0">What Will Make You A Great Fit</strong></div> <br> <ul data-path-to-node="9"> <li> <div><strong data-path-to-node="9,0,0" data-index-in-node="0">Core Competencies</strong></div> <br> <ul data-path-to-node="9,0,1"> <li> <div><span data-path-to-node="9,0,1,0,0,0"><strong data-path-to-node="9,0,1,0,0,0" data-index-in-node="0">Cross-functional Collaboration &amp; Influence:</strong><span class="Apple-converted-space">&nbsp;</span>Drives campaign execution and delivery; communicates effectively across the team to ensure alignment and resolve blockers</span><span data-path-to-node="9,0,1,0,0,2">.</span></div> </li> <li> <div><span data-path-to-node="9,0,1,1,0,0"><strong data-path-to-node="9,0,1,1,0,0" data-index-in-node="0">External Partner Management:</strong><span class="Apple-converted-space">&nbsp;</span>Owns execution of partner deliverables and manages recurring platform rep relationships to maximize value</span><span data-path-to-node="9,0,1,1,0,2">.</span></div> </li> <li> <div><span data-path-to-node="9,0,1,2,0,0"><strong data-path-to-node="9,0,1,2,0,0" data-index-in-node="0">Planning, Prioritization &amp; Execution:</strong><span class="Apple-converted-space">&nbsp;</span>Translates strategy into actionable steps; maintains up-to-date documentation and ensures timeline adherence</span><span data-path-to-node="9,0,1,2,0,2">.</span></div> </li> <li> <div><span data-path-to-node="9,0,1,3,0,0"><strong data-path-to-node="9,0,1,3,0,0" data-index-in-node="0">Insight, Quality &amp; Risk Management:</strong><span class="Apple-converted-space">&nbsp;</span>Owns end-to-end campaign performance tracking and QA; conducts deep-dive analyses to inform future best practices</span><span data-path-to-node="9,0,1,3,0,2">.</span></div> </li> <li> <div><span data-path-to-node="9,0,1,4,0,0"><strong data-path-to-node="9,0,1,4,0,0" data-index-in-node="0">Strategic Communication:</strong><span class="Apple-converted-space">&nbsp;</span>Communicates clearly in written updates and meetings; asks clarifying questions to ensure alignment on next steps</span><span data-path-to-node="9,0,1,4,0,2">.<br><br></span></div> </li> </ul> </li> <li> <div><strong data-path-to-node="9,1,0" data-index-in-node="0">Required Qualifications, Knowledge, and Job-Related Skills</strong></div> <br> <ul data-path-to-node="9,1,1"> <li> <div><span data-path-to-node="9,1,1,0,0,0">2–4 years of experience in media planning or digital marketing execution</span><span data-path-to-node="9,1,1,0,0,2">.</span></div> </li> <li> <div><span data-path-to-node="9,1,1,1,0,0">Established professional contributor with a full understanding of Meta Ads Manager and Google Ads interfaces</span><span data-path-to-node="9,1,1,1,0,2">.</span></div> </li> <li> <div><span data-path-to-node="9,1,1,2,0,0">Experience in tactical campaign execution, including budget management, trafficking, and QA processes</span><span data-path-to-node="9,1,1,2,0,2">.</span></div> </li> <li> <div><span data-path-to-node="9,1,1,3,0,0">Proven ability to analyze multiple data sets to support performance tracking and ongoing optimization</span><span data-path-to-node="9,1,1,3,0,2">.</span></div> </li> <li> <div><span data-path-to-node="9,1,1,4,0,0">Strong communication skills with experience managing professional relationships with external platform partners</span><span data-path-to-node="9,1,1,4,0,2">.</span></div> </li> <li> <div><span data-path-to-node="9,1,1,5,0,0">Proficient in Excel/Google Sheets for data documentation and financial tracking</span><span data-path-to-node="9,1,1,5,0,2">.<br><br></span></div> </li> </ul> </li> <li> <div><strong data-path-to-node="9,2,0" data-index-in-node="0">Prefer<span class="citation-668 citation-669">red Qualifications</span></strong></div> <br> <ul data-path-to-node="9,2,1"> <li> <div><span data-path-to-node="9,2,1,0,0,0"><span class="citation-666 citation-667 citation-end-667">Experience in the gaming or entertainment industry</span></span><span data-path-to-node="9,2,1,0,0,2"><span class="citation-664 citation-665 citation-end-665">.</span></span></div> </li> <li> <div><span data-path-to-node="9,2,1,1,0,0"><span class="citation-662 citation-663 citation-end-663">Familiarity with Customer Data Platform (CDP) activation</span></span><span data-path-to-node="9,2,1,1,0,2"><span class="citation-660 citation-661 citation-end-661">.</span></span></div> </li> <li> <div><span data-path-to-node="9,2,1,2,0,0"><span class="citation-658 citation-659">Experience in an agenc</span><span class="citation-656 citation-657 citation-658 citation-659 citation-end-659">y or high-growth "pod" environment</span></span><span data-path-to-node="9,2,1,2,0,2"><span class="citation-652 citation-653 citation-654 citation-655 citation-end-655">.</span></span></div> </li> </ul> </li> </ul> <div><span class="citation-648 citation-649 citation-650 citation-651 citation-end-651">The pay range for this position in <strong>N</strong></span><span class="citation-648 citation-649 citation-650 citation-end-650"><strong>ovato, CA</strong> at the start of empl</span><span class="citation-648 citation-649">oyment is expected to be between <em>$74,500 </em>and <em>$110,260</em> per year</span><span class="citation-645 citation-646 citation-647 citation-648 citation-649 citation-end-649">. However, base pay offered is based on<span class="Apple-converted-space">&nbsp;</span></span><span class="citation-645 citation-646 citation-647 citation-648 citation-end-648">market location, and may vary further depending<span class="Apple-converted-space">&nbsp;</span></span><span class="citation-645 citation-646 citation-647 citation-end-647">on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.</span></div> <br> <div><span class="citation-642 citation-643 citation-644 citation-end-644">Subject to those same considerations, the total compensation<span class="Apple-converted-space">&nbsp;</span></span><span class="citation-642 citation-643 citation-end-643">package for employees in regular roles may also include other elements, including a bonus and/or equity a</span><span class="citation-642 citation-end-642">wards, in</span><span class="Apple-converted-space">&nbsp;</span>addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves th<span class="citation-641 citation-end-641">e right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.</span></div> <br> <div><span data-path-to-node="12,0"><span class="citation-640 citation-end-640">As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participat</span>e in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment</span><span data-path-to-node="12,2">. Please contact us if you need reasonable accommodation</span><span data-path-to-node="12,4">.</span></div> <br> <div><span data-path-to-node="13,0">Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts</span><span data-path-to-node="13,2">.</span></div> <br> <div>Please note that 2K Publishing is unable to provide visa sponsorship or assistance for this position. All candidates must be legally authorized to work in United States without requiring current or future employer sponsorship.</div> <br> <div>#LI-Hybrid</div> </div>