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Xometry

Director, Marketplace Marketing at Xometry

Lexington, KYFull-timeMarketingPosted 3 months ago
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About the Role

<div class="content-intro"><p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">The Director, Marketplace Marketing is a senior marketing leader responsible for driving the go-to-market strategies and execution for two critical pillars of Xometry’s business: growth within the U.S. Marketplace (Buyer-focused) and expansion of our Global Partner network (Supplier-focused). As a quintessential player/coach, this leader will set the strategic vision while remaining hands-on in the execution of high-impact initiatives. </span><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You will be responsible for grounding all marketing activities in the voice of the market and a disciplined focus on ROI, ensuring that buyer acquisition strategies and partner engagement programs are both informed by real-world feedback and optimized for measurable performance and business impact.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Responsibilities<br></strong><strong>U.S. Marketplace (Customer Focus)</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Buyer Acquisition &amp; Growth:</strong> Define and execute marketing strategies to accelerate revenue growth and increase market share among U.S.-based buyers.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Collaborative Sales Enablement:</strong> Partner closely with the Sales organization to co-develop messaging, competitive insights, and tools that empower the U.S. sales team to win.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Market-Driven Campaigns:</strong> Ensure all buyer-facing campaigns and messaging frameworks are grounded in the "voice of the buyer," translating market trends into distinctive, audience-centric execution.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Global Partner Marketing (Supplier Focus)</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Engagement &amp; Retention:</strong> Drive the strategy for deepening engagement with our global supplier base, ensuring partners see continuous value in the Xometry ecosystem.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Collaborative Partner Recruitment:</strong> Work in lockstep with Operations and Network teams to support the recruitment of high-quality global partners through targeted marketing programs.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Partner Value Proposition:</strong> Define and amplify the global partner narrative, ensuring it resonates across different regions while maintaining a consistent brand voice.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Leadership &amp; Strategy</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Cross-Functional Partnership:</strong> Forge deep relationships across <strong>Sales, Product, Operations, and Marketing</strong> to ensure all marketplace and partner initiatives are tightly aligned with business priorities and product roadmaps.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Performance &amp; ROI:</strong> Establish measurement frameworks to track performance across both buyer and partner workstreams; apply data-driven insights to refine strategy and demonstrate clear business impact.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Player/Coach Leadership:</strong> Lead, mentor, and develop a high-performing team while remaining actively involved in day-to-day strategic execution.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Qualifications</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">12+ years in B2B marketing, with at least 5 years leading teams; experience in tech based businesses, SaaS, or marketplace environments strongly preferred; technical or manufacturing familiarity/background a plus.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Collaboration Expert: Exceptional ability to work cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Market-Centric Mindset: Highly skilled at capturing and applying the "voice of the market" to ensure all marketing efforts resonate with the target audience.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Experience creating supplier or partner engagement programs that scale participation and value.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Skilled collaborator and influencer, capable of aligning executives and peers around marketplace growth priorities.</span><br><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Strong people leader with experience developing managers and building high-performing teams.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Thrives in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Preferred: Proficiency with Salesforce, HubSpot (or equivalent marketing automation), and analytics tools (e.g., Looker, GA).</span></p> <p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">The estimated base salary range for new hires into this role is $150,000- $180,000 annually + annual bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.</span></p> <p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">#LI-Hybrid</span></p><div class="content-conclusion"><p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.</span></p></div>

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