Marketing Specialist - Social Media & Content Creator at Vay

<div class="content-intro"><p>Ever imagined saying, “I helped launch the future of transportation”?</p> <p>We’re rewriting the rules of urban mobility. At Vay, customers tap a button and a car arrives - with no one inside - powered by our world-first Remote Driving technology on real public streets.</p> <p>We’re live in Las Vegas and scaling fast, powered by a strategic investment of up to $410 million from <a href="https://www.grab.com/sg/">Grab</a>. Our mission is simple: replace private car ownership with a faster, cleaner, door-to-door mobility model. If you want to build something real, visible, and genuinely transformative, you’ll feel right at home here.</p> <h4><strong>What’s happening at Vay</strong></h4> <ul> <li>First to roll out vehicles in both Europe and the USA on public roads without a human being inside &amp; currently the 2nd largest commercial, driverless car fleet in the Western World.</li> <li>We've partnered with <a href="https://kodiak.ai/">Kodiak</a> to bring remote-driving technology to autonomous trucks in the US, showcasing our ability to integrate our system into heavy-duty commercial vehicles and expand the applications of our tech across the US.</li> <li>We’ve completed over 150,000 trips so far and are busy multiplying our Las Vegas fleet just to meet demand!</li> <li><strong>...And soon we’ll be expanding across the US &amp; Europe 🚀</strong></li> </ul></div><p class="font-claude-response-body break-words whitespace-normal">At Vay, we're bringing remote driving to the real world — a genuinely new way to move that puts a professional driver safely in control of a car from afar. It's a bold idea, and telling that story well is one of the most powerful things we can do to earn public trust and grow.</p> <p class="font-claude-response-body break-words whitespace-normal">That's where you come in. We're looking for a rare "player-coach" who can both set the direction of our social presence and roll up their sleeves to create the work — a hybrid of social strategist, graphic designer, and content creator in one person. You'll own our channels end-to-end: shaping strategy and the content calendar across Instagram, TikTok, YouTube/Shorts, and X; defining our voice and visual identity; and personally shooting, designing, writing, and shipping high-quality content — including on-site with our fleet in Las Vegas.</p> <p class="font-claude-response-body break-words whitespace-normal">Social isn't a side channel for us — it's one of our most scalable ways to educate the public on remote driving and turn curiosity into app installs and rides. As we scale past 100K+ trips and expand our service, you'll be the single owner making sure our story is told consistently, on-brand, and at the quality our product deserves.</p> <p class="font-claude-response-body break-words whitespace-normal">You're senior enough to lead the vision, and hands-on enough to make it real yourself.<br><br></p> <h4><em><strong>What you’ll be driving</strong></em></h4> <p>You’ll be the dedicated owner of Vay’s social and content strategy, combining creative direction with hands-on production:</p> <ul> <li><strong>Social strategy &amp; direction:</strong> Own the social strategy, channel mix, and content calendar across Instagram, TikTok, and YouTube/Shorts; define our voice and positioning; set growth targets for reach, engagement, and install/ride referrals.</li> <li><strong>Graphic design &amp; motion:</strong> Produce on-brand graphics, motion, and templates for social, campaigns, and the app store, maintaining a consistent visual identity across everything we publish.</li> <li><strong>Content creation:</strong> Plan, shoot, and edit short-form video and photography — including on-site with the fleet in Las Vegas — and write copy that turns the remote-driving story into clear, engaging content.</li> <li><strong>Creative enablement &amp; video production:</strong> Raise the creative-quality bar across the company, support video production for other teams, and enable content for additional platforms such as LinkedIn and X by partnering with the teams that own them.</li> <li><strong>Community management:</strong> Monitor, manage, and respond to social inboxes and comments daily.</li> <li><strong>Measurement &amp; iteration:</strong> Track performance, report on organic acquisition impact, and double down on the formats that work.</li> </ul> <h4><strong><em>This might be a great fit, if</em></strong></h4> <p>You're a hands-on creative who can set strategy and ship the work themselves:</p> <ul> <li>3+ years of relevant experience in social media and content creation, spanning both video and static formats.</li> <li>Proven ability to plan, shoot, and edit short-form video and photography for social.</li> <li>Strong design skills producing on-brand graphics, motion, and templates (portfolio required).</li> <li>Experience owning social strategy, channel mix, and a content calendar across Instagram, TikTok, and YouTube/Shorts.</li> <li>Ability to translate complex or technical concepts into clear, engaging copy.</li> <li>Comfortable raising the creative bar and supporting other teams’ video and content, not just producing your own.</li> <li>Comfortable owning daily social inbox and comment engagement.</li> <li>A measurement mindset — you track reach and engagement and tie content back to acquisition impact.</li> </ul> <p><strong>Nice to have</strong></p> <ul> <li>Experience marketing a category-defining, trust-sensitive product (mobility, AV, hardware, or similar).</li> <li>A track record of growing an organic following from an early stage.</li> <li>Comfortable being on camera and directing shoots on-site with a fleet.</li> </ul> <h4><em><strong>Why choose Vay</strong></em></h4> <p>💪A global team of smart, motivated people from 30+ countries who love tackling hard problems and turning bold ideas into reality.</p> <p>🌍 Huge scope for impact in a fast paced environment</p> <p>💰 ESOP stock options: A stake in Vay’s future - not just a salary.</p> <p>🌴 FlexiblePaid Vacation Days</p> <p>🎫 401(k) programme</p> <p>🏥 Health, Dental &amp; Vision Insurance&nbsp;</p> <p>🚗 All Vay team members receive 30% off their Vay rides</p> <p>🏋️‍♂️ Wellness Hub free gym access &amp; wellness app subscriptions</p> <p>🛍️ Exclusive external discounts</p> <p>✈️ Relocation financial assistance when relocating to Las Vegas&nbsp;</p> <p>🎊 Regular team events throughout the year</p> <p>&nbsp;</p><div class="content-conclusion"><p class="p1">For more information on Vay’s physical demands, working environments and safety requirements, you can review this&nbsp;<a href="https://docs.google.com/document/d/1swEohclBwsOgx37G4NHE2szYCA6avS_aQX_WSJ7Ih8k/edit?tab=t.0#heading=h.6dlrur2mwcd9">link</a>. We’ll also cover anything specific to this role during the first interview.</p> <p class="p1">We’d love to stay connected for future opportunities, so feel free to include your LinkedIn profile when you apply.</p> <p class="p1">We welcome applications from all backgrounds and experiences. If you’re excited about shaping something truly groundbreaking, we’d be happy to hear from you.</p> <h4 class="job-modal__content-heading"><strong>Curious to experience Vay yourself? In Las Vegas? Use the code <em data-start="289" data-end="303">VAYCANDIDATE</em> for $10 off your first trip in Las Vegas! Download the "Vay" app from the Apple or Google Play store &amp; off you go!&nbsp;</strong></h4></div>