Sr Product Marketing Manager at LTK

<div class="content-intro"><p><span style="font-weight: 400;">LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry.&nbsp;</span></p> <p><span style="font-weight: 400;">We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth.</span></p></div><p><span style="font-size: 12pt;"><strong>Position Title</strong><span style="font-weight: 400;"><strong>:</strong> Senior Product Marketing Manager</span></span></p> <p><span style="font-weight: 400; font-size: 12pt;"><strong>Reports to:</strong> VP, Product&nbsp;</span></p> <p>&nbsp;</p> <p><span style="font-size: 12pt;"><strong>About the role</strong></span></p> <p><span style="font-size: 12pt;">We’re looking for a Senior Product Marketing Manager to lead Product Marketing at LTK and drive its evolution as a core growth function.This role sits at the intersection of Product, Marketing, and Revenue—owning how our products are positioned, launched, and brought to market.</span></p> <p><span style="font-size: 12pt;">You’ll translate product strategy into clear, compelling narratives and go-to-market plans that drive adoption, engagement, and revenue across creators, brands, and consumers. You’ll also help evolve how Product Marketing operates in an AI-native environment—using new tools to increase speed, insight, and impact.&nbsp;</span></p> <p><span style="font-size: 12pt;"><strong>How you will make an impact</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Product Marketing &amp; GTM Leadership:</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own end-to-end go-to-market strategy for launches and key initiatives</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Develop clear, differentiated positioning, messaging, and value propositions</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Translate complex product capabilities into compelling, customer-facing narratives</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Act as the connective tissue across Product, Brand, Sales, and Customer Success</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Launch Strategy &amp; Execution:</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Drive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablement</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ensure consistent, high-quality execution across web, in-product, lifecycle, and campaigns</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Modern Product Marketing (AI-Enabled):</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Use AI to accelerate content creation, messaging, and GTM execution</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Translate AI-powered product capabilities into clear customer value</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Apply AI to improve personalization, experimentation, and performance insights</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Cross-Functional Alignment:</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with Product to inform roadmap through market and customer insights</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Align with Marketing and Revenue to connect roadmap, campaigns, and channels</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Integrate product-led and sales-led motions into a unified GTM strategy</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Customer &amp; Market Insights:</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Define segments and personas to guide targeting and positioning</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Conduct competitive analysis and identify differentiation opportunities</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Use data and feedback to continuously refine messaging and GTM strategy</span></li> </ul> </li> </ul> <p><span style="font-size: 12pt;"><strong>What you will bring to LTK</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">7–10+ years in Product Marketing or related roles (SaaS, marketplace, creator economy, or digital platforms preferred)</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Proven track record owning GTM strategies that drive adoption and revenue</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong storytelling skills—able to make complex products simple and compelling</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience working cross-functionally with Product, Sales, Marketing, and CS</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ability to operate independently and build from zero in a team-of-one environment</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong analytical skills; comfortable using data to inform strategy and measure impact</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience using AI tools to improve workflows, insights, or outcomes</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">High curiosity and adaptability with emerging technologies</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">A mindset focused on seizing opportunities and moving with urgency</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Dedication to fierce prioritization and operational excellence</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Adaptability to a dynamic, fast-moving environment</span></li> <li style="font-size: 10pt;"><span style="font-size: 12pt;">A growth mindset and openness to feedback<span style="font-weight: 400; color: #ffffff;">#LI-AJ1</span></span><span style="font-size: 10pt;">&nbsp;</span></li> </ul><div class="content-conclusion"><h3><strong>What we offer</strong></h3> <ul> <li>The opportunity to be part of the leading global company in creator commerce</li> <li>A remote-first, productivity-first environment</li> <li>Competitive compensation and benefits package to meet the needs of you and your family</li> <li>401(k) with LTK company matching</li> <li>Medical Insurance, Vision Insurance, Dental Insurance</li> <li>Paid Maternity Leave and Paid Paternity Leave</li> <li>Summer Fridays and Flexible PTO</li> </ul> <hr> <h3><strong>About LTK</strong></h3> <p><span style="font-weight: 400;">Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 160+ countries drive more than $5 billion+ in annual retail sales through their LTK Shop profiles. More than 40 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers and 1M brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents.</span></p> <h3><strong>Our mission</strong></h3> <p><span style="font-weight: 400;">To empower the world’s premium lifestyle Creators to achieve maximum economic success.</span></p> <h3><strong>Our values</strong></h3> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Here to win</span></li> <li data-stringify-indent="0" data-stringify-border="0">Commit to the journey</li> <li data-stringify-indent="0" data-stringify-border="0">Work well</li> </ul> <h3><strong>Commitment to diversity</strong></h3> <p><span style="font-weight: 400;">LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture.&nbsp;</span></p> <hr> <p><em>For US-Based Roles:&nbsp; We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B;&nbsp;&nbsp;authorization to work in the U.S. is a precondition of employment.</em></p> <p><em>Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees</em>.</p> <p><em>LTK is an Equal Opportunity Employer. </em><span style="color: rgb(255, 255, 255);">#LI-Remote</span></p></div>