CRM Manager - International (Contract) at ALO
Beverly Hills, California, United StatesFull-timeDigitalPosted about 11 hours ago
Apply with PipelineAbout the Role
<div class="content-intro"><p><span style="font-size: 10pt;"><strong>WHY JOIN ALO?</strong></span></p>
<p>Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.</p></div><p><strong>OVERVIEW</strong></p>
<p><span data-contrast="none">We are seeking a strategic, data-driven CRM Manager to lead the planning, execution, and optimization of lifecycle journeys, triggered communications, and marketing campaigns across email, SMS, push, and other retention channels for Alo's international markets. Reporting to the Director of International CRM, you will translate the global CRM strategy into locally relevant, high-performing programs across priority markets, including Canada, the UK, Europe, Australia, Korea, China, and Japan. You'll drive repeat purchases, customer lifetime value, and brand loyalty through culturally relevant engagement. The ideal candidate combines sharp analytical skills with a strategic, brand-first mindset and thrives in a fast-paced, highly collaborative environment.</span><span data-ccp-props="{"335557856":16777215,"335559738":240,"335559739":240}"> </span></p>
<p><strong><span data-contrast="none">RESPONSIBILITIES</span></strong><span data-ccp-props="{"335557856":16777215,"335559738":240,"335559739":240}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Own end-to-end execution of international lifecycle journeys, triggered communications, and marketing campaigns across email, SMS, and mobile push - from onboarding and replenishment through win-back and loyalty - ensuring local relevance by market.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Leverage regional data, behavioral insights, and local market context to build segmented, personalized messaging that reflects consumer behavior, language, cultural nuance, and purchase patterns.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Deliver weekly and quarterly market-level performance insights and recommendations to the Director of International CRM and executive stakeholders.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Collaborate with Creative, Digital, Brand, and in-market stakeholders to deliver best-in-class CRM messages that align with Alo's voice, aesthetic, and values while resonating locally.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Work with Data teams to monitor international performance and define market-level KPIs, including repeat purchase rate, LTV, churn, engagement, conversion, and CRM revenue.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Partner with Martech to build and scale automations, maintain data integrity, support market-specific consent and preference requirements, and unlock personalization across regions.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none">Lead A/B testing across creative, segmentation, cadence, channel mix, and localization to optimize lifecycle performance by market.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="none">Align with the other CRM Marketing Managers and Director of International CRM to connect international lifecycle automation with regional loyalty, paid media, retail, and brand initiatives.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<p><strong><span data-contrast="none">QUALIFICATIONS</span></strong><span data-ccp-props="{"335557856":16777215,"335559738":240,"335559739":240}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">3-5 years of experience in Lifecycle, Retention, or CRM Marketing, preferably within a fast-growing global retail, lifestyle, wellness, or consumer brand</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Digital strategy mindset with a proven ability to turn regional insights into innovative, locally relevant lifecycle programs.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
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<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Hands-on expertise with email, SMS, and mobile engagement platforms such as Salesforce Marketing Cloud, Attentive, Braze, Bluecore, or similar, including localized execution.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Strong analytical skills; confident in market-level performance reporting and turning data into actionable recommendations.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Experience optimizing automated customer journeys across retention channels and segments, with an understanding of regional behavior and channel preferences.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Excellent project management and cross-functional communication skills; able to coordinate stakeholders across time zones in a fast-paced environment.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none">Creative thinker with a strong understanding of brand identity, customer experience, and mobile-first retail behavior. Familiarity with WhatsApp, WeChat, KakaoTalk, and LINE in international retail and e-commerce is a plus.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="none">Awareness of international consent, channel-preference, and localization best practices; passion for wellness, community-building, and Alo's brand mission.</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li>
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