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Principal Product Manager, Affiliate & KOL at OKX

New York, United States; San Jose, California, United StatesFull-timeProduct ManagementPosted about 2 months ago

About the Role

<div data-page-id="KgDDd1AYaowscRxaIZ1unda3sdb" data-lark-html-role="root" data-docx-has-block-data="false"> <div data-page-id="BkiUdblkMoBquYxnc9uutD1Ystc" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-RJ7Td5cQ0oxO8rxtZnuu9zJ6sTc"> <h3 class="heading-3 ace-line old-record-id-LgPLdbHBpoytXax9JbZlBfsZgCY"><strong>Who We Are</strong></h3> <div class="ace-line ace-line old-record-id-XaCddqdpToiZjgxDzTflWQnngk5">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.<br><br>OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.<br><br>Across our multiple offices globally, we are united by our core principles:&nbsp;<em>We Before Me</em>,&nbsp;<em>Do the Right Thing</em>, and&nbsp;<em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</div> <div data-page-id="KgDDd1AYaowscRxaIZ1unda3sdb" data-lark-html-role="root" data-docx-has-block-data="false"> <div data-page-id="BkiUdblkMoBquYxnc9uutD1Ystc" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-RJ7Td5cQ0oxO8rxtZnuu9zJ6sTc"> <div data-page-id="P9o8df9IXo4SHcxfhjclyoUqgld" data-lark-html-role="root" data-docx-has-block-data="false"> <div data-lark-html-role="root"> <h3 class="rich-text-paragraph" data-eleid="5"><strong><span class="text-only" data-eleid="6">About The Role</span></strong>&nbsp;</h3> <div class="rich-text-paragraph" data-eleid="7"> <div data-page-id="OJIadwGs3ode11xI38ZlG2Q1gCg" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-HaMCd9OAjoxt1BxgK01lq4GfgMd">We are looking for a <strong>hands-on </strong>product manager to own and scale our Affiliate and KOL marketing channels, with a primary focus on the US market. Your mission is to drive measurable user acquisition and transaction volume through your established network and data-driven optimization. If you have a proven track record of delivering GMV growth at a leading crypto exchange or a hyper-growth web2 platform like Temu, we want you.</div> </div> </div> <div class="rich-text-paragraph" data-eleid="9"> <h3><strong>What You’ll Be Doing</strong></h3> </div> <div data-page-id="OJIadwGs3ode11xI38ZlG2Q1gCg" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-ALwVd2sPXoGVhTxLhLmlykWmgtf" data-list="bullet"> <div>Own the overall affiliate growth strategy for the US and other regulated markets, aligned with company-level acquisition, activation, and ROI goals.</div> <ul class="list-bullet2"> <li class="ace-line ace-line old-record-id-GytndWbJMoonoex7jthlFG5qgGg" data-list="bullet"> <div>Define affiliate growth as a product capability, including segmentation, commercial models and funnel design</div> </li> <li class="ace-line ace-line old-record-id-WcQ7d7AnToJ9ZYx3YwelKmAEgMf" data-list="bullet"> <div>Translate growth strategy into a clear product roadmap, experimentation plan, and success metrics.</div> </li> </ul> </li> <li class="ace-line ace-line old-record-id-WQI8dis4ko2B0ExiM6Ylf37dgRc" data-list="bullet"> <div>Regulated-Market Execution &amp; Compliance-Aware Scaling</div> </li> <li class="ace-line ace-line old-record-id-CG8rdwq8loekGfxnxhslaxU2gMf" data-list="bullet"> <div>Partner Acquisition &amp; Ecosystem Leadership. Build, scale, and manage a diverse affiliate ecosystem, including major affiliate networks, KOLs, communities and publishers.</div> </li> <li class="ace-line ace-line old-record-id-B3Lgd33ByoFpPcxqMQglMeB6g2u" data-list="bullet"> <div>Data-Driven Performance &amp; Optimization: Own core performance metrics across the funnel: CAC, LTV, ROI, activation rate, trading conversion, and GMV contribution.</div> </li> <li class="ace-line ace-line old-record-id-PYzudvhp9oNqaJxUNCXlrRAQgOe" data-list="bullet"> <div>Partner with Data and Product teams to ensure clean attribution, reliable tracking, and actionable insights.</div> </li> <li class="ace-line ace-line old-record-id-TATVdt9pYoVOTixHB9nlOTrOgve" data-list="bullet"> <div>Cross-Functional Leadership: Work closely with Product, Engineering, Data, Design, Content, and Marketing to ship high-converting results.</div> </li> <li class="ace-line ace-line old-record-id-OCYSdQkRSoy563xdY0KlzxvHgQf" data-list="bullet"> <div>People Management &amp; Team Building</div> </li> </ul> </div> <h3 class="rich-text-paragraph" data-eleid="27"><strong><span class="text-only" data-eleid="28">What We Look For In You</span></strong></h3> <div data-page-id="OJIadwGs3ode11xI38ZlG2Q1gCg" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-UdMMd6fJ7oxmlLx1MprlZA3lgj6" data-list="bullet"> <div>8+ years of experience in growth, affiliate, partnerships, or product-led growth roles.</div> </li> <li class="ace-line ace-line old-record-id-Cfz9dO1fqoddgAxQvQWlVq7IgXb" data-list="bullet"> <div>Proven experience owning affiliate or partnership growth end-to-end, including strategy, execution, and results.</div> </li> <li class="ace-line ace-line old-record-id-TW9PdvsKuo5aOuxwivflxW6jgwb" data-list="bullet"> <div>Strong product mindset — you think in systems, funnels, and scalability, not just campaigns.</div> </li> <li class="ace-line ace-line old-record-id-F5U5dW2Mfo0kjIx6yh1lm52sgJg" data-list="bullet"> <div>Demonstrated success being measured against hard business metrics (GMV, ROI, revenue, CAC).</div> </li> </ul> <div class="ace-line ace-line old-record-id-TcRfd79yBoXqexxl6fZl57yZgp4">Industry Experience (Strongly Preferred)</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-OOlhdwr0No1cgNxFWb1lJglLgFf" data-list="bullet"> <div>Experience at a leading crypto exchange (e.g. Coinbase, Kraken, Bybit)</div> </li> <li class="ace-line ace-line old-record-id-IlyaddBIVoifEZx15MclghP2gYK" data-list="bullet"> <div>Experience at a hyper-growth consumer or transaction platform</div> </li> </ul> <div class="ace-line ace-line old-record-id-JzJDd5uGtodbfTx03Xfluxsmgpd">US Market Expertise</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-SzAfdz4EtoCT3axefcLlFou7gzd" data-list="bullet"> <div>Hands-on experience driving growth in the US market, ideally in regulated or compliance-heavy environments.</div> </li> <li class="ace-line ace-line old-record-id-P41sdmq98osNCYxKwusltmrFgnd" data-list="bullet"> <div>A strong, real network of affiliates, KOLs, or growth partners, and a track record of converting relationships into results.</div> </li> <li class="ace-line ace-line old-record-id-BmkpdhzuQoeq0exKvUzl4sOXg0b" data-list="bullet"> <div>Deep understanding of performance marketing funnels and attribution challenges.</div> </li> </ul> </div> <h3 class="rich-text-paragraph" data-eleid="58"><strong><span class="text-only" data-eleid="59">Nice-To-Haves</span></strong></h3> <div data-page-id="OJIadwGs3ode11xI38ZlG2Q1gCg" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-Eat1dgMSxooQX6xQvYklK1x0gRf" data-list="bullet"> <div>Experience operating across both Web2 and Web3 growth mechanics.</div> </li> <li class="ace-line ace-line old-record-id-VqUzdWBRWo62BTxjcrXlFsa7gNc" data-list="bullet"> <div>Strong personal interest and understanding of the crypto ecosystem.</div> </li> <li class="ace-line ace-line old-record-id-VLcgdSULyodyFCx8VBOliSe9g3d" data-list="bullet"> <div>Familiarity with tracking and attribution tools such as AppsFlyer, Adjust, or Impact.</div> </li> <li class="ace-line ace-line old-record-id-UDQldYwl1oXWEoxlzt0lqJYmgyg" data-list="bullet"> <div>Prior experience building or scaling teams from early to growth stage.</div> </li> </ul> </div> </div> </div> </div> </div> </div> <div data-page-id="Fz4zd4TqfoeCdMx7gJNulajtsHe" data-lark-html-role="root" data-docx-has-block-data="false"> <h3 class="heading-3 ace-line old-record-id-O5nhdZoLlojEbUxImaBu36Jgspb"><strong>Perks &amp; Benefits</strong></h3> <div class="ace-line ace-line old-record-id-P4LHdDNu6oPoHKxtVcuuvBBes2f">Competitive total compensation package</div> <div class="ace-line ace-line old-record-id-RvOPdR7lQoI2uHxdu2Uucz8RsIe">L&amp;D programs and Education subsidy for employees' growth and development</div> <div class="ace-line ace-line old-record-id-EWFkdJ2lPo8PRoxoOYwuXhdMsjg">Various team building programs and company events</div> <div class="ace-line ace-line old-record-id-GrnUd5HPCo9wx7xj4c7uwmJYsgc">Wellness and meal allowances</div> <div class="ace-line ace-line old-record-id-HBvNdtQ0SofTbcxrLuguY9d2smb">Comprehensive healthcare schemes for employees and dependants</div> <div class="ace-line ace-line old-record-id-EQ1FdYKlCoIlL4xIqYAuM3NJsXc">More that we love to tell you along the process!</div> <h3 class="heading-3 ace-line old-record-id-Xfu6dMaUkoTGqGx6arYu3QhKsZe"><strong>OKX Statement</strong></h3> <div class="ace-line ace-line old-record-id-BDVHdvrnCoy11xx8RoVuyc2As3g">The salary range for this position is <span class="text-only text-font-italic" data-eleid="22">$313,055.00 to $375,666.00</span>. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.</div> <div class="ace-line ace-line old-record-id-ZfHydXbNIo2qmdxmQCru8ZDksBd">&nbsp;</div> <div class="ace-line ace-line old-record-id-BWwndhjsUozjW6xZoNxuILk6s9e">OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.</div> </div> <p><span style="color: rgb(255, 255, 255);">#LI-HYBRID#LI-HYBRID<br></span></p> <section class="account-page__wrapper page-layout page-layout--primary-panel-workspace page-layout--large" data-test-page-layout=""> <div class="page-layout__grid-container"> <div class="page-layout__workspace" data-test-page-layout-workspace=""> <div class="account-page-workspace-content" data-artdeco-is-focused="true"> <div class="setting-container"> <div class="setting-group"> <div class="setting-group__list"> <div class="ember-view setting-group-item promotion-settings-page__item" data-test-selector="setting-group-item"> <div class="setting-item-core__grid-container" data-live-test-promotion-tag-setting=""> <div class="setting-item-core__right-pane"> <div class="ember-view setting-item-core__state t-14 t-black--light" data-test-selector="setting-item-core-state"><span style="color: rgb(255, 255, 255);">#LI-E</span></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span> <div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div> </div> <div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to&nbsp;</span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor __anchor-intercept-flag__ text-content-link" href="https://www.okx.com/en-eu/help/okx-candidate-privacy-notice" target="_blank" data-eleid="19" data-lark-is-custom="true" data-lark-link="true">Candidate Privacy Notice</a><span class="text-only" data-eleid="20"><span class="text-only">.</span></span></div></div>