Marketing Specialist (Google & Meta Ads) at Think Academy US

<div class="ql-direction-ltr ql-long-3432384" data-header="2" data-foldable="true" data-default-linespacing="100"><strong class="ql-author-3432384">Job Title: Marketing Specialist (Google &amp; Meta Ads)</strong></div> <p class="ql-direction-ltr ql-long-3432384"><strong class="ql-author-3432384">Location:</strong><span class="ql-author-3432384"><span class="Apple-converted-space">&nbsp;</span>Onsite - San Jose, CA</span></p> <p class="ql-direction-ltr ql-long-3432384"><strong class="ql-author-3432384">Type:</strong><span class="ql-author-3432384"><span class="Apple-converted-space">&nbsp;</span>Full-time/Contract</span></p> <p class="ql-direction-ltr ql-long-3432384"><strong class="ql-author-3432384">Compensation Range: $75,000 - $100,000 per year</strong><span class="ql-author-3432384">, depending on experience and qualifications</span></p> <div class="ql-direction-ltr ql-long-3432384" data-header="4" data-foldable="true" data-default-linespacing="100"><hr><strong class="ql-author-3432384">About the Role</strong></div> <p class="ql-direction-ltr ql-long-3432384"><span class="ql-author-3432384">We are seeking an experienced<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">Google and Meta Ads Specialist</strong><span class="ql-author-3432384"><span class="Apple-converted-space">&nbsp;</span>to lead and optimize Think Academy’s digital advertising strategy across search and social platforms. The ideal candidate will combine analytical precision with creative testing to drive user acquisition, conversions, and brand awareness in the K–12 education sector.</span></p> <div class="ql-direction-ltr ql-long-3432384" data-header="4" data-foldable="true" data-default-linespacing="100"><strong class="ql-author-3432384">Key Responsibilities</strong></div> <p class="ql-direction-ltr ql-long-3432384"><strong class="ql-author-3432384">1. Campaign Strategy &amp; Structure</strong></p> <ul> <li class=""><span class="ql-author-3432384">Design, launch, and scale paid campaigns on<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">Google Ads</strong><span class="ql-author-3432384"><span class="Apple-converted-space">&nbsp;</span>and<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">Meta Ads</strong><span class="ql-author-3432384"><span class="Apple-converted-space">&nbsp;</span>to drive<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">qualified leads</strong><span class="ql-author-3432384"><span class="Apple-converted-space">&nbsp;</span>for Think Academy’s trial and long-term math programs.</span></li> <li class=""><span class="ql-author-3432384">Build a performance framework focused on measurable outcomes —<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL)</strong><span class="ql-author-3432384">.</span></li> </ul> <p class="ql-direction-ltr ql-long-3432384"><strong class="ql-author-3432384">2. Landing Page &amp; Creative Optimization</strong></p> <ul> <li class=""><span class="ql-author-3432384">Collaborate with the content, SEO, and design teams to improve<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">landing page conversion rates (CVR)</strong><span class="ql-author-3432384">.</span></li> <li class=""><span class="ql-author-3432384">Conduct<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">A/B testing</strong><span class="ql-author-3432384"><span class="Apple-converted-space">&nbsp;</span>on ad creatives, headlines, and formats to identify high-performing assets.<span class="Apple-converted-space">&nbsp;</span></span></li> <li class=""><span class="ql-author-3432384">Analyze performance across audiences and platforms to continuously improve engagement and ROI.<span class="Apple-converted-space">&nbsp;</span></span></li> </ul> <p class="ql-direction-ltr ql-long-3432384"><strong class="ql-author-3432384">3. Performance Monitoring &amp; Cost Adjustment</strong></p> <ul> <li class=""><span class="ql-author-3432384">Evaluate which<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">ad types and objectives</strong><span class="ql-author-3432384"><span class="Apple-converted-space">&nbsp;</span>(e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy’s business goals.<span class="Apple-converted-space">&nbsp;</span></span></li> <li class=""><span class="ql-author-3432384">Continuously monitor<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">CPC, CPA, CTR, and ROAS</strong><span class="ql-author-3432384">, dynamically adjusting bids and budgets to maximize efficiency.<span class="Apple-converted-space">&nbsp;</span></span></li> <li class=""><span class="ql-author-3432384">Generate performance reports with actionable insights and data-driven recommendations.<span class="Apple-converted-space">&nbsp;</span></span></li> </ul> <ol> <li class=""><strong class="ql-author-3432384">Meta Ads Execution &amp; Trend Integration</strong></li> </ol> <ul> <li class=""><span class="ql-author-3432384">Identify trending topics, seasonal demand, and parent-driven interests to produce<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">high-impact Meta campaigns</strong><span class="ql-author-3432384">.<span class="Apple-converted-space">&nbsp;</span></span></li> <li class=""><span class="ql-author-3432384">Work with the creative team to deliver<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">timely, trend-aligned ad content</strong><span class="ql-author-3432384"><span class="Apple-converted-space">&nbsp;</span>(video, carousel, static).<span class="Apple-converted-space">&nbsp;</span></span></li> </ul> <div class="ql-direction-ltr ql-long-3432384" data-header="4" data-foldable="true"><hr><strong class="ql-author-3432384">Qualifications</strong></div> <ul> <li class=""><span class="ql-author-3432384">3+ years of hands-on experience managing<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">Google Ads (Search, Display, Performance Max)</strong><span class="ql-author-3432384"><span class="Apple-converted-space">&nbsp;</span>and<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">Meta Ads (Facebook/Instagram)</strong><span class="ql-author-3432384">.</span></li> <li class=""><span class="ql-author-3432384">Proven track record of improving<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">conversion rates and lowering acquisition costs</strong><span class="ql-author-3432384"><span class="Apple-converted-space">&nbsp;</span>through structured testing and optimization.</span></li> <li class=""><span class="ql-author-3432384">Deep understanding of<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">landing page dynamics, conversion tracking, and audience segmentation</strong><span class="ql-author-3432384">.</span></li> <li class=""><span class="ql-author-3432384">Experience in<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">education, e-learning, or family-oriented industries</strong><span class="ql-author-3432384"><span class="Apple-converted-space">&nbsp;</span>preferred.<span class="Apple-converted-space">&nbsp;</span></span></li> <li class=""><span class="ql-author-3432384">Strong analytical skills and proficiency with<span class="Apple-converted-space">&nbsp;</span></span><strong class="ql-author-3432384">GA4, Google Tag Manager, and Meta Business Suite</strong><span class="ql-author-3432384">.</span></li> <li class=""><span class="ql-author-3432384">Excellent written and verbal communication skills in English.</span></li> </ul> <div class="ql-direction-ltr ql-long-3432384" data-header="4" data-foldable="true" data-default-linespacing="100"><strong class="ql-author-3432384">What We Offer</strong></div> <ul> <li class=""><span class="ql-author-3432384">Competitive compensation based on experience.<span class="Apple-converted-space">&nbsp;</span></span></li> <li class=""><span class="ql-author-3432384">Opportunity to shape advertising strategy for a fast-growing international EdTech brand.<span class="Apple-converted-space">&nbsp;</span></span></li> <li class=""><span class="ql-author-3432384">Collaborative team with a focus on creativity, experimentation, and measurable growth.</span></li> <li><span class="ql-author-3432384">Health, Vision, Dental Insurance + 401(k)</span></li> <li class="">&nbsp;</li> </ul>