Manager, CRM Marketing at PrizePicks

<div class="content-intro"><p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?&nbsp;</span></p></div><p>&nbsp;</p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">PrizePicks is seeking a highly motivated and experienced Manager, CRM Marketing. This individual will oversee a team of 2 and will play a pivotal role in enhancing customer relationships and driving engagement through operationalization of marketing campaigns across various stages of the customer lifecycle. The successful candidate will have a strong background in CRM, email marketing, and customer segmentation.</span></p> <h1><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;"><strong>What you’ll do:</strong></span></h1> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Oversee a CRM strategy team to plan, create and implement complex CRM campaigns throughout the customer journey and improve engagement, retention, and loyalty.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Establish the optimal channel mix and communication cadence based on audience behavior and business goals.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Design and own customer segmentation creation and management, evaluating segment and campaign performance, and partnering with Analytics to identify opportunities for optimization and long-term vision for audience strategy.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Orchestrate cross-channel personalization and cohesivity for consistent messaging and customer experiences across platforms</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Oversee A/B testing and experimentation roadmap to optimize campaign performance and drive lift at different stages of the customer lifecycle.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Stay informed about industry trends and competitor activities to evaluate and develop innovative strategies for customer engagement.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Oversee relationships with cross-functional teams including marketing, product, and analytics to ensure alignment across CRM campaigns and roadmaps to level up our program.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Own and manage the CRM calendar and daily/weekly/monthly campaign schedules, overseeing a robust content calendar to keep customers engaged.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Mentor CRM team members on strategic lifecycle thinking and business case development.</span></li> </ul> <h1><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;"><strong>What you have:</strong></span></h1> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Proficiency in CRM platforms such as Braze, Moveable Ink or similar tools is highly preferred.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Strong understanding of email/in-app/push marketing best practices and copywriting skills.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Experience in the Daily Fantasy Sports or gaming industry is preferred.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Organized and detail oriented</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Proven track record of managing stakeholders, multiple projects and deadlines in a fast-paced environment.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Excellent communication, collaboration, and problem-solving skills.</span></li> </ul> <h1><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;"><strong>Where you’ll live:</strong></span></h1> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote&nbsp;</span></li> </ul> <h1><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;"><strong>Working at PrizePicks:</strong></span></h1> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">The typical salary range for this position is $110,000 to $130,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.&nbsp;</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Date Posted:&nbsp; 9/30/2026</span></p> <p>&nbsp;</p><div class="content-conclusion"><h1><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;">Benefits you’ll receive:</span></h1> <p><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">In addition to your great compensation package, full-time employees will be eligible for the following perks:&nbsp;</span></p> <ul> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Company-subsidized medical, dental, &amp; vision plans&nbsp;</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">401(k) plan with company match</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Annual bonus</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Generous paid leave programs, including 16-week paid parental leave and disability benefits</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Company-wide in-person events and team outings</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Lifestyle enhancement program</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Company equipment provided (Windows &amp; Mac options)</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Annual performance reviews with opportunities for growth and career development</span></li> </ul> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>You must be authorized to work for any employer in the U.S.&nbsp; We are unable to sponsor or take over sponsorship of an employment Visa at this time.&nbsp;</strong></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 10pt;"><em><span style="font-weight: 400;">PrizePicks is an Equal Opportunity Employer.&nbsp; All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.</span></em></span></p></div>