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WPP Media

Account Manager, Programmatic at WPP Media

London, United KingdomFull-timeMedia Management & DeliveryPosted 21 days ago
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About the Role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>1409 - Account Manager, Programmatic</strong></p> <p><strong>About Wavemaker:</strong></p> <p><span class="TextRun SCXW75121830 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW75121830 BCX8">Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.</span></span><span class="EOP Selected SCXW75121830 BCX8" data-ccp-props="{}">&nbsp;</span></p> <p><strong>The Role:</strong></p> <p>The Programmatic Account Manager will be responsible for the full campaign life cycle; in channel planning, managing set up, optimizing campaigns, ensuring delivery to Wavemaker standards, and ending in reporting the results directly to the client. We have a selection of brand uplift focused clients and those who are more focused on driving a quality website traffic and a direct sale. Managing the execution of managed IO and self-serve programmatic media activity, you will work closely with both the Programmatic Account Director and your Programmatic Account Executive (&amp; in some cases the global hub teams).</p> <p><strong>Key Responsibilities:</strong></p> <p><strong>Campaign Management</strong></p> <ul> <li>Competently create innovative Display &amp; Video media plans designed to achieve specified KPIs</li> <li>Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs</li> <li>Understand the products and solutions that could be relevant for clients that have been developed within the group.</li> <li>Take ownership of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing &amp; evaluating tests with methodical accuracy</li> </ul> <ul> <li>Develop understanding of wider digital media mix to understand the role of display within it</li> </ul> <p><strong>Client and Partner Management</strong></p> <ul> <li>Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail</li> <li>Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity</li> <li>Develop strong relationships with media owners, tech partners &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;and other service providers to select the most appropriate suppliers for campaigns.</li> </ul> <p><strong>People Management</strong></p> <ul> <li>Working with your line manager to ensure the effective management of more junior team members and your direct reports in Delhi, ensuring workloads are sufficiently monitored &amp; prioritized to ensure deadlines are met.</li> <li>Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.</li> <li>Strong working relationships with key stakeholders within the agency e.g., Ad operations team</li> <li>Be an active member of the display team community, presenting in department meetings, sharing learnings, and participating in Sprints to drive the collective knowledge base forward.</li> </ul> <p><strong>Operational Excellence</strong></p> <ul> <li>The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.</li> <li>Ensure financial accuracy, integrating the planning and buying process and reconciliation of spends, via buying templates and processes.</li> <li>Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub</li> </ul> <p><strong>Skills &amp; Experience </strong></p> <ul> <li>Passionate about programmatic activation and driving continued excellence/innovation.</li> <li>Nice to have experience trading programmatic self-serve within core trading platforms, DV360, TTD and Amazon.</li> <li>Ability to translate technical and complex points to non-technical audiences and coach others to do the same.</li> <li>Management experience, teaching and developing a more junior team member</li> <li>Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights</li> <li>Ability to develop and execute comprehensive testing roadmaps– audience, media, creative</li> <li>Excellent communication skills, both verbal and written, will be particularly important in building &amp; developing stakeholder relationships; internal, client and supplier</li> <li>Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.</li> </ul> <p><strong><span data-contrast="none">Life at WPP Media &amp; Benefits</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="none">Our passion for shaping the next era of media is powered by our commitment to</span><span data-contrast="none"> </span><span data-contrast="none">Be Extraordinary, investing in our employees to inspire transformational creativity. We also</span><span data-contrast="none"> </span><span data-contrast="none">Lead Optimistically, firmly believing in and</span><span data-contrast="none"> </span><span data-contrast="none">Championing Growth and Development</span><span data-contrast="none"> </span><span data-contrast="none">for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media &amp; WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.</span><span data-contrast="none"> </span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="none">We</span><span data-contrast="none"> </span><span data-contrast="none">Create an Open environment</span><span data-contrast="none"> </span><span data-contrast="none">built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span><span data-contrast="none"> </span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="none">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span><span data-contrast="none">  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.</span><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></p> <p><em><span data-contrast="auto">Please note this is a UK based role and requires individuals to have the right to work in this location</span></em><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Please read our Privacy Notice (</span><a href="https://www.wppmedia.com/pages/privacy-policy"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">https://www.wppmedia.com/pages/privacy-policy</span></span><span data-contrast="auto"><span data-ccp-charstyle="Hyperlink">)</span></span></a><span data-contrast="auto">&nbsp;for more information on how we process the information you provide.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="none">While we appreciate all applications received, only those candidates selected for an interview will be contacted.</span><span data-contrast="none"> </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p> <p><span data-contrast="auto">#LI-Promoted</span></p> <p><strong>&nbsp;&nbsp;&nbsp; </strong></p> <p><strong>&nbsp;</strong></p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>

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