Senior Acquisition Marketing Manager (Fixed-Term) at ClassPass

<div class="content-intro"><p>At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.</p> <p>ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.</p></div><h2>The Role You'll Play</h2> <p class="text-text-05 font-main-content-body">You’re a strategic, hands-on acquisition leader who will scale customer growth through <strong>paid social and programmatic</strong> during a high-impact growth period. As a senior individual contributor on a <strong>1-year fixed-term contract</strong>, you’ll own full-funnel strategy, day-to-day optimisation, and budget management across <strong>TikTok, Snapchat, and programmatic platforms</strong>, partnering closely with creative, product, data, CRM, and senior stakeholders to turn insights into measurable acquisition results.</p> <ul> <li>Own end-to-end acquisition strategy across TikTok, Snapchat, and programmatic channels aligned to quarterly and annual growth targets</li> <li>Manage significant media budgets, pacing and reallocating spend based on performance to maximise acquisitions and ROI</li> <li>Develop full-funnel campaign approaches across targeting, bidding, creative, and landing page strategy to improve conversion and efficiency</li> <li>Lead a rigorous testing roadmap, including A/B tests, incrementality studies, and holdout experiments</li> <li>Implement automation and AI-driven solutions to scale campaign management and performance optimisation</li> <li>Partner closely with internal creative teams to build and iterate high-performing assets informed by performance data</li> <li>Build and maintain measurement and analytics frameworks to monitor results, surface insights, and guide decisions</li> <li>Communicate performance, learnings, and recommendations to senior leadership and cross-functional partners with clarity and confidence</li> </ul> <h2>&nbsp;The Experience You’ll Bring</h2> <ul> <li> <div class="row-start-1 min-h-0 overflow-hidden flex flex-col items-center"> <div class="h-full w-full flex flex-col items-center"> <div class="flex flex-col flex-1 min-h-0 w-full relative overflow-hidden mb-1"> <div class="flex flex-col flex-1 min-h-0 overflow-y-auto overflow-x-hidden default-scrollbar" data-testid="chat-scroll-container" data-chat-scroll="true" data-smooth-scroll-active="false"> <div class="w-full flex-1 flex flex-col items-center px-4" data-scroll-ready="true"> <div class="flex flex-col w-full h-full pt-4 pb-8 pr-1 gap-12"> <div id="message--1779293480813" class="w-full max-w-[720px] min-w-[400px] self-center"> <div class="flex flex-col gap-3" data-testid="onyx-ai-message"> <div class="overflow-x-visible focus:outline-none select-text cursor-text px-3"> <div class="flex flex-col gap-3"> <div> <div> <div class="prose prose-onyx font-main-content-body max-w-full"> <p>6+ years of acquisition marketing experience with deep hands-on expertise in paid social platforms (Meta, TikTok, Snapchat)</p> <p>Experience automating and scaling campaigns using AI-powered tools, platform automation features, and/or custom bidding and creative optimisation workflows</p> <p>Proven hands-on experience managing and optimising programmatic campaigns (DSPs, display, video)</p> <p>Strong track record managing large, complex budgets with clear ROI accountability</p> <p>Demonstrated success driving acquisition growth through rigorous experimentation (A/B testing, incrementality, holdout)</p> <p>Strong analytical skills across campaign performance analysis, attribution modelling, and optimisation</p> <p>Confident communicator who can present results, insights, and recommendations to senior leadership</p> <p>Able to operate independently as a senior individual contributor, owning outcomes and collaborating effectively across teams</p> </div> </div> </div> </div> </div> <div class="flex md:flex-row justify-between items-center w-full transition-transform duration-300 ease-in-out transform opacity-100 pl-1" data-testid="AgentMessage/toolbar"> <div class="inline-flex"> <div class="flex items-center"> <div data-testid="AgentMessage/regenerate">&nbsp;</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-start-2 flex flex-col items-center px-4"> <div class="relative w-full max-w-[var(--app-page-main-content-width)] flex flex-col"> <div> <div class="transition-all duration-150 ease-in-out overflow-hidden h-0"> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>This is a 12 month fixed term contract</strong></p> </div> <div class="pb-1"> <div class="flex items-center justify-end gap-1 p-1" data-testid="model-selector"> <div class="h-5">&nbsp;</div> </div> </div> </div> </div> </div> </li> </ul><div class="content-conclusion"><h2><strong>Have we piqued your curiosity?</strong></h2> <p>Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.</p> <p>The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.</p> <p><em>By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our <a href="https://co.mindbodyonline.com/legal/california-privacy-policy" target="_blank"><strong>California Applicant Privacy Notice</strong></a> or <strong><a href="https://co.mindbodyonline.com/legal/international-team-member-privacy-notice">International Applicant Privacy Notice</a>&nbsp;</strong>(as applicable).</em></p></div>