Senior Associate, Consulting Seo at WPP Media

Milan, ItalyFull-timeTechnology & DataPosted 20 days ago

About the Role

<div class="content-intro">About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</div> Role Summary and Impact We are seeking an enthusiastic and skilled Senior Associate, Consulting Seo to join our dynamic team. This role is crucial for integrating SEO into complex digital performance-driven strategies, directly impacting client success. The candidate will be responsible for leading and executing all SEO activities, including technical assessments, content strategies, and comprehensive link building, to significantly enhance search engine rankings for prestigious client companies across diverse industries. You will deliver high-standard strategic and operational support, ensuring robust digital presence and growth for our clients. Skills and Experience <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Analyze business requirements to propose and implement high-performing SEO project solutions tailored to client objectives.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Conduct ongoing, in-depth keyword research, including discovery and expansion of new keyword opportunities.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Research, develop, and implement technical and content recommendations to achieve optimal SEO performance.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Develop and execute comprehensive link building strategies.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Integrate SEO strategies effectively within broader digital marketing scenarios, aligning with client needs and other digital levers</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Implement and test optimization techniques for Large Language Models (GEO and AEO), refining the structure and semantics of content to maximize visibility and relevance in generative search responses.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Provide thorough and insightful data analysis for client properties and competitive landscapes.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Ensure the timely and accurate delivery of monthly, quarterly, and annual reports as required.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Collaborate closely with other SEO Consultants, Managers, Web Analysts, CRO Specialists, Media teams and Account teams to develop unified offers and implement synergistic SEO strategies.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Continually identify and pursue opportunities to streamline and improve internal processes and workflows.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">BS/MS degree in engineering, marketing, or a related field.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">2-3 years of progressive experience in an SEO-focused role, either agency-side or in-house, demonstrating proven working knowledge of search engine optimization practices.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Deep knowledge of ranking factors, search engine algorithms, and current SEO trends and best practices.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Knowledge of the current search scenario, experience in GEO to improve brand visibility on major LLMs.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Prior experience in technical SEO, preferably for e-commerce and/or multi-country websites.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Proven experience in running successful content and link building strategies.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Basic understanding of the main synergies between SEO and Search Engine Advertising (SEA).</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">In-depth experience with website analytics tools (e.g., Google Analytics, Adobe Analytics) and common data visualization tools (e.g., Looker Studio).</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Working knowledge of HTML, CSS, and JavaScript development and their constraints related to SEO.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Strong familiarity with key search tools (e.g., Google Search Console, Semrush, Ahref, Lumar, Screaming Frog, AWR, Majestic).</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Leveraging modern technologies, including AI, to enhance efficiency, automate processes, and champion digital evolution.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Good proficiency in English (both oral and written) is mandatory due to international projects; a second European language is a significant plus.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Cultivating strong internal and external relationships through clear, influential communication and an inclusive collaborative style.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Proficiency in Excel and PowerPoint.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Strong organizational and analytical skills, with the ability to multitask effectively in a fast-paced environment.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Demonstrated ability to successfully meet deadlines.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Capacity to work both independently and collaboratively within a team.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">A commitment to ongoing professional development, acquiring new skills, and adapting swiftly to evolving contexts and market demands.</li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Driving accountability and delivering exceptional value by prioritizing client needs and fostering strong, solution-oriented partnerships.</li> </ul> Life at WPP Media & Benefits  Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Our main benefits:  <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Corporate Benefits & Discounts Platform </li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Employee Wellbeing & Support Programs </li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account </li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Dedicated e-learning platform for all employees (at least 2000+ courses) </li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Ticket Restaurant for every working day </li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Non-Occupational Accident Insurance </li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Company-paid Life Insurance </li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Tax Assistance Services Support (tax return) </li> </ul>    #LI-Promoted  <div class="content-pay-transparency"><div class="pay-input"><div class="description">CCNL Aziende del Terziario distribuzione e Servizi (English) The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.</div><div class="title">-</div><div class="pay-range">€25.000—€42.000 EUR</div></div></div><div class="content-conclusion"> Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a> for more information on how we process the information you provide. </div>

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