Field Marketing at Exa
About the Role
About Exa
Exa is building a search engine for the AI era. Our Search API currently powers Agents, Fortune 500s and AI labs as we transform an industry that hasn’t been disrupted since the 90s. We're a largely SF-based team of ~100 from Harvard, MIT, Meta, Google Research, ex-founders & dropouts alike.
We recently raised an $85M Series B from Benchmark, and we are rapidly building the most intelligent search engine in history. We’re high agency, low-ego, and united by the feeling that this is one of the last problems worth getting right.
We are looking for a Field Marketing Manager to build and scale our field marketing engine.
About the Role
You will own Exa’s highest impact in person programs across the year. This includes multi city roadshows, executive dinners, curated hosted experiences, and select third party conferences.
You will partner directly with Sales to drive net new pipeline and accelerate revenue through thoughtful, high quality programs.
This is a revenue role. You are responsible for measurable pipeline outcomes, not just registrations or impressions.
You thrive in highly cross functional environments and know how to turn a blank page into a repeatable, high ROI program.
What You Will Do
Own Exa’s Roadshow Strategy
Design and launch multi city roadshows aligned to priority accounts and industries
Define positioning, audience strategy, and content tracks
Build playbooks and templates for repeatable execution
Establish a measurement framework including pipeline generated, influenced revenue, meetings set and held, and deal acceleration
Continuously refine programs based on performance data and qualitative feedback
Partner Closely with Sales
Serve as the dedicated field marketing partner to Sales leadership and AEs
Collaborate with Sales and SDRs to build invite lists and align on account strategy
Enable day of coverage and ensure disciplined post event follow up
Own executive dinners and curated hosted experiences that drive meaningful engagement
Evaluate and Execute Strategic Events
Research and recommend third party industry and AI focused conferences
Ensure each sponsorship has a defined objective, audience strategy, and ROI target
Manage execution from negotiation through onsite activation
Act as a GTM Connector
Partner with Sales, SDRs, Product Marketing, Brand, and Ops
Translate business objectives into executable field programs
Provide clear performance readouts and recommendations to leadership
Who You Are
You are an experienced field marketer who has built programs from scratch. You do not just inherit events. You architect them.
You think in terms of accounts, opportunity stages, and revenue impact. Pipeline is your north star.
You are exceptionally collaborative. Sales trusts you because you show up prepared, think strategically, and execute.
You are highly organized and detail oriented. You can manage multiple cities, vendors, and stakeholders without dropping the ball.
You are data driven. You care about what worked, what did not, and how to improve the next stop.
You are comfortable in a fast moving startup environment where priorities evolve and programs need to adjust quickly.
Experience working with AI, infrastructure, developer tools, or technical audiences is strongly preferred.
Qualifications
5+ years of B2B SaaS field marketing or event marketing experience
Proven experience building roadshows or multi city programs from scratch
Demonstrated ownership of pipeline outcomes in partnership with Sales
Strong project management and stakeholder alignment skills
Clear communicator who can simplify complex plans into actionable briefs
Location
This role is based in San Francisco and is in office. Approximately 30 percent travel will be expected for national roadshow stops and select strategic and hosted programs.
If you want to build the field engine for a generational AI company and drive measurable revenue impact, we would love to meet you!