Head of Driver Supply Growth & Engagement at Coupang

Tokyo, JapanFull-timeCP One Japan (Rocket Now)Posted 2 days ago

About the Role

<div class="job-preview__description " data-test-description=""> About Rocket Now Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower)   About CP One Japan CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers.   About the Role We are looking for a strategic and data-driven Head of Driver Supply to own and optimize our end-to-end driver ecosystem in Japan. In this role, you will ensure we have the right number of drivers, with the right level of engagement, in the right locations and time windows—while balancing growth, cost efficiency, customer experience, compliance, and driver trust. This is a highly cross-functional leadership role focused on strategy, decision-making, and system optimization, rather than day-to-day execution.   Main Responsibilities Own the Driver Supply System <ul> <li>Lead the end-to-end driver funnel: signup → onboarding → activation → retention</li> <li>Identify key bottlenecks and set strategy to improve supply health</li> </ul> Drive Strategic Decisions <ul> <li>Prioritize and allocate investment across acquisition, incentives, retention, and tooling</li> <li>Make tradeoffs between growth, cost, CX quality, and compliance</li> </ul> Build Coherent Incentive Programs <ul> <li>Design and align promotions, rewards, and engagement programs</li> <li>Ensure incentives drive the right driver behavior and avoid unintended outcomes</li> </ul> Lead Cross-Functional Execution <ul> <li>Partner with Marketing, Operations, Finance, CX, and Product teams</li> <li>Drive alignment and decision-making across stakeholders</li> </ul> Scale Systems & Processes <ul> <li>Turn insights into scalable solutions (SOPs, automation, product improvements)</li> <li>Improve operational efficiency and long-term system performance</li> </ul> Lead and Develop the Team <ul> <li>Manage and guide a team across supply operations, onboarding, and integrity</li> <li>Set clear goals, track performance, and coach team members</li> </ul>   What You’ll Own <ul> <li>Overall driver supply health and performance in Japan</li> <li>Funnel conversion and active driver growth</li> <li>Incentive strategy and ROI optimization</li> <li>Cross-functional governance and decision frameworks</li> </ul>   What We’re Looking For <ul> <li>7+ years experience in operations, marketplace, strategy, or growth roles</li> <li>Strong analytical mindset with a track record of data-driven decisions on KPI settings etc.</li> <li>Experience managing cross-functional stakeholders and complex systems</li> <li>Ability to balance growth, cost, and customer experience tradeoffs</li> <li>Proven leadership and team management skills</li> </ul> Why Join Us <ul> <li>High-impact role shaping a critical marketplace function</li> <li>Opportunity to build and scale a nationwide supply system</li> <li>Collaborate with diverse global and regional teams</li> <li>Drive meaningful outcomes for both drivers and customers</li> </ul> </div> Recruitment Process   <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer</li> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.</li> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. </li> </ul>    Working Conditions  <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Employment Type</li> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Probationary Period</li> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Other details will be provided separately </li> </ul>    Details to Consider  <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">This job posting may be closed prior to the stated end date for application if all openings are filled.</li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.</li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.</li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Job titles and responsibilities may be subject to change depending on the candidate’s overall experience and/or the necessity of business, etc. at the time of joining Coupang and/or after joining Coupang. The job title/duties and responsibilities after such change shall not be subject to any special restriction. The job titles and responsibilities at the time of joining Coupang will be communicated to the candidate at the appropriate time before the offer.</li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Details will be provided separately after receiving your application by email and/or during the job interview. </li> </ul>   Equal Opportunities (Drafter: Need to select corresponding company name based on company hiring) {{CP One Japan/Rocket Now}} is an Equal Opportunity Employer committed to fair and inclusive hiring practices in accordance with Japanese labor laws. We welcome applications from all qualified individuals and ensure that employment decisions are made without discrimination based on unreasonable grounds, including the following grounds: <ul> <li>Labor Union Membership: Employment is not conditioned on membership or non-membership in any labor union. We respect the rights of individuals to freely associate, as protected under the Labor Union Act.</li> <li>Gender: We do not discriminate based on sex or gender in recruitment, hiring, etc., in compliance with the Act on Equal Opportunity and Treatment between Men and Women in Employment.</li> <li>Age: We do not set age limits or discriminate based on age in our hiring processes, except where legally justified under the Act on Comprehensively Advancing Labor Measures, and Stabilizing the Employment of Workers, and Enriching Workers' Vocational Lives.</li> <li>Disability: We provide equal opportunities to individuals with disabilities and offer reasonable accommodations as required under the Act on the Facilitate the Employment of Persons with Disabilities.</li> <li>Fair Hiring Process: We conduct a fair hiring process that respects the fundamental human rights of all employees. We do not discriminate based on race, nationality, ideology, religion, etc. during the recruitment or hiring process.</li> </ul> We are committed to fostering a respectful, inclusive, and diverse workplace where all individuals can thrive. Selection for employment is based solely on individual merit, qualifications, and business needs. The personal information you provide when applying will be collected and managed by Coupang in accordance with the following privacy <a class="Hyperlink SCXW67507650 BCX0" href="https://www.coupang.jobs/jp/privacy-policy/" target="_blank">https://www.coupang.jobs/jp/privacy-policy/</a>    Privacy Notice  <ul> <li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: <a href="https://www.coupang.jobs/privacy-policy/">https://www.coupang.jobs/privacy-policy/</a> </li> </ul>

About the Role

About the Role

Related Roles

About the Role

Related Roles