Associate Manager, Performance (Search) at WPP Media

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><h1>Role Summary and Impact</h1> <p>As the Associate Manager for Performance (Search), you will be the strategic lead for our paid search practice. You will be responsible for guiding a large portfolio of brands, managing complex campaigns from start to finish, and mentoring a team of specialists. Your primary focus will be on driving tangible business outcomes through relentless, data-driven optimization.</p> <p>Your core responsibilities will include:</p> <ul> <li>Leading paid search strategies on Google Ads to achieve branding and performance objectives.</li> <li>Managing a large campaign portfolio end-to-end, ensuring execution, budget adherence, and strategic alignment.</li> <li>Serving as the primary contact for all search projects, effectively managing timelines, deliverables, and client communication.</li> <li>Promoting a culture of continuous optimization by testing and refining campaigns to exceed revenue and ROAS targets.</li> <li>Conducting performance analysis, rapidly processing data to extract key insights and presenting strategic recommendations to senior stakeholders.</li> <li>Mentoring junior team members, supporting their growth while maintaining high-quality work standards.</li> <li>Adapting to changing local and regional KPIs to ensure ongoing campaign effectiveness and growth.</li> </ul> <h2>Skills and Experience</h2> <ul> <li>A Bachelor’s degree in Media &amp; Advertising, Marketing, Business Administration, or a related field.</li> <li>3-4+ years of experience in performance marketing, preferably in a media agency.</li> <li>Expert-level proficiency with Google Ads, including value-based bidding strategies, advanced targeting, and various ad formats.</li> <li>A proven track record in managing campaigns and optimizing for business KPIs like revenue and ROAS.</li> <li>Strong project management skills, effectively handling numerous campaigns and demanding stakeholders.</li> <li>Experience in mentoring or leading junior team members is preferred.</li> <li>Strong analytical skills, proficient in Google Analytics and data processing.</li> <li>Knowledge of website analytics, conversion tracking, and tag management systems (e.g., Google Tag Manager) is a plus.</li> <li>Familiarity with other biddable media platforms (such as Meta or TikTok) or Search Ads 360 is an asset.</li> </ul> <h1>Life at WPP Media &amp; Benefits</h1> <p>Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media &amp; WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. </p> <p>We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. </p> <p>WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. </p> <p>Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. </p> <p>While we appreciate all applications received, only those candidates selected for an interview will be contacted. </p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>