Senior Associate, Growth Marketing at Razorpay Software Private Limited

<div class="content-intro"><p>Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution.</p> <p>Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.</p> <p>From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech</p> <p>Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia.</p> <p>Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently.</p> <p>Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.</p> <p>We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India &amp; SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.</p> <p>But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen - you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle - if you’re curious, you’ll feel at home here. People &gt; Pedigree - we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy &amp; Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors,&nbsp; you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.</p></div><h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Key Responsibilities</strong></span></h2> <h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Campaign Planning &amp; Onboarding</strong></span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own the end-to-end campaign setup process — from brief intake and media planning to creative specifications, trafficking, and go-live</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Translate advertiser KPIs (ROAS, CPL, CTR, incremental lift) into campaign structures suited for Razorpay's Transaction Ads inventory and Audience Intelligence activations on Meta and Google</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Coordinate with sales and advertiser teams to define targeting parameters, audience segments, budget pacing, and flight schedules</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ensure all campaigns are launched accurately and on time, with proper tracking and attribution in place</span></li> </ul> <h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Campaign Execution &amp; Optimization</strong></span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Monitor live campaigns daily across Razorpay Media Network (in-transaction and post-transaction placements) and offsite channels (Meta, Google)</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proactively identify underperforming campaigns and implement optimizations across bids, creatives, audience segments, and pacing</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Manage budget allocation across campaigns to maximize delivery and performance against KPIs</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Work with the publisher operations team to troubleshoot delivery issues and ensure inventory health on 3P publisher platforms</span></li> </ul> <h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Client Reporting &amp; Insights</strong></span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Build and deliver regular performance reports (weekly, mid-flight, end-of-campaign) with clear insights and recommendations</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Present campaign results to advertiser POCs and agency teams, demonstrating ROI and identifying opportunities for upsell or renewed investment</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop standardized reporting templates and dashboards that scale across the campaign portfolio</span></li> </ul> <h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Audience Intelligence Campaign Management</strong></span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Set up and manage transaction graph-based audience segments for activation on Meta and Google</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Coordinate with the data and product teams on segment availability, refresh cycles, and match rate optimization</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Support advertiser teams in interpreting audience performance data and refining segment strategies across campaign cycles</span></li> </ul> <h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Cross-functional Collaboration</strong></span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with enterprise sales during the pre-sales phase to validate campaign feasibility, scope delivery timelines, and set realistic performance expectations</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Work closely with product on feature gaps, delivery bugs, and tooling improvements that impact campaign operations</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Coordinate with creative and agency partners to ensure ad assets meet platform specifications and quality standards</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Feed structured performance insights back to the sales team for renewals, upsells, and new business pitches</span></li> </ul> <h3><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Process &amp; Operations</strong></span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Maintain accurate campaign trackers, status dashboards, and pacing reports across the entire active portfolio</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Document SOPs for campaign onboarding, optimization workflows, and reporting cadences</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Flag risks proactively — budget overruns, delivery shortfalls, creative fatigue — and drive resolution before they impact client outcomes</span></li> </ul> <h2><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Required Skills and Qualifications</strong></span></h2> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Bachelor's degree in any discipline; quantitative or business backgrounds preferred</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">3–6 years of experience in campaign management, ad operations, or performance marketing — ideally at a DSP, ad network, publisher, or performance marketing agency</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Hands-on experience managing campaigns on Meta Ads Manager and Google Ads (DV360 or Programmatic is a plus)</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong analytical ability — comfortable working with campaign data in Excel/Sheets, pulling insights, and identifying optimization levers without hand-holding</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience with audience-based targeting strategies (custom audiences, lookalikes, contextual, behavioral segments)</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Familiarity with tracking and measurement frameworks — pixel setup, conversion events, UTM parameters, and attribution models</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Excellent client-facing communication skills; able to present performance data clearly to marketing and agency stakeholders</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">High ownership mentality — able to manage 10-15 campaigns simultaneously while maintaining quality and SLA commitments</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Prior exposure to retail media, commerce media, or fintech advertising is a strong plus</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">BFSI advertiser experience (banks, credit cards, insurance, fintech) is an advantage</span></li> </ul><div class="content-conclusion"><div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3a65a3c2-7fff-88ff-9e94-8ab11a050d04">Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. </span><br></span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">&nbsp;</span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3d0a9248-7fff-a2fd-6fa3-5026f85768d7">Follow us on <a href="https://www.linkedin.com/company/razorpay/mycompany/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/company/razorpay/mycompany/&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw0f6sCrv8Ce3IHBvN2Sev8Z">LinkedIn</a> &amp; <a href="https://twitter.com/Razorpay" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/Razorpay&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw0ViuP9uutFg1qFCm2nHeh1">Twitter</a></span></span></div></div>