CRM Business Analyst at PlayStation Global

<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><p style="color: !important;"><span style="color: #000000;"><strong>CRM Analyst (Global Partner Development &amp; Relations) </strong>&nbsp;</span></p> <p style="color: !important;"><strong><span style="color: #000000;">San Mateo, CA (Collab/Hybrid)</span></strong></p> <p style="color: !important;"><span style="color: #000000;">The Global Business Strategy &amp; Planning (GBSP) team plays a pivotal role within Sony Interactive Entertainment's (SIE) Global Partner Development &amp; Relations (GPDR) division, driving success by aligning GPDR's business goals with SIE’s broader strategic vision. Our mission goes beyond simply meeting targets - we shape the future by ensuring GPDR achieves its financial, strategic, and people commitments.&nbsp;&nbsp;</span></p> <p style="color: !important;"><span style="color: #000000;">With a focus on three key areas - crafting GPDR's strategy and business plans, analyzing performance, and managing operations, the GBSP team is at the heart of the action, steering the organization toward sustained success.  In this role, you will help scale and optimize the GPDR CRM program by bridging business and technical teams, translating stakeholder needs into structured enhancements, and driving scalable solutions that improve how PlayStation manages and engages with global third-party partners.&nbsp;</span></p> <p style="color: !important;"><span style="color: #000000;">&nbsp;</span></p> <p style="color: !important;"><span style="color: #000000;"><strong>About the Role</strong>&nbsp;</span></p> <p style="color: !important;"><span style="color: #000000;">We’re looking for a Business Analyst to help stabilize, structure, and scale the GPDR CRM program, the core system that enables PlayStation to manage global third-party partner relationships.&nbsp;</span></p> <p style="color: !important;"><span style="color: #000000;">This role will bridge the gap between business users and technical teams, ensuring the CRM evolves in alignment with GPDR’s goals and workflows. You’ll work closely with stakeholders across Account Management, Portfolio, and Engineering to turn feedback and feature requests into structured enhancements and roadmap inputs that support the broader CRM strategy, driving adoption, data quality, and operational efficiency.&nbsp;</span></p> <p style="color: !important;"><span style="color: #000000;">You’ll play an important role in improving how GPDR uses data and technology to manage its global partnerships, helping drive scalable solutions that strengthen how we engage with partners. This unique, cross-functional role provides exposure to teams across the organization, offering a rare opportunity to build a comprehensive understanding of how GPDR operates and delivers value internally and externally.&nbsp;</span></p> <p style="color: !important;"><span style="color: #000000;">&nbsp;</span></p> <p style="color: !important;"><span style="color: #000000;"><strong>What You’ll Do</strong>&nbsp;</span></p> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Partner with business stakeholders to gather and translate requirements into actionable user stories and feature recommendations, informing CRM roadmap planning.&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Manage the centralized intake process for CRM enhancements and support prioritization frameworks established by program leadership&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Collaborate with DTIS Engineering and Salesforce developers to <strong>clarify requirements, validate solutions, and track delivery progress.</strong>&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;"><strong>Document business processes and workflows</strong>, identify opportunities to simplify or automate tasks within Salesforce.&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Support <strong>change management and adoption</strong>, including user training materials, release communications, and feedback loops.&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Support recurring CRM governance meetings in partnership with stakeholders, providing updates on backlog, release status, and key metrics.&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Monitor <strong>CRM data quality and license usage</strong>, partnering with teams to improve accuracy, completeness, and adoption.&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Serve as the program’s champion and liaison for CRM feature requests, enhancements, and user feedback.&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Collaborate with stakeholders to define <strong>success metrics and performance indicators</strong> tied to business outcomes.&nbsp;<br>&nbsp;</span></p> </li> </ul> <p style="color: !important;"><span style="color: #000000;">&nbsp;</span></p> <p style="color: !important;"><span style="color: #000000;"><strong>What You’ll Bring</strong>&nbsp;</span></p> <ul> <li> <p style="color: !important;"><span style="color: #000000;">4+ years of experience in <strong>business analysis, product management, or CRM administration</strong>, ideally in a global organization.&nbsp;</span></p> </li> <li><span style="color: #000000;"><strong>Bachelor’s&nbsp;degree or similar relevant years of experience</strong></span></li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Understanding of <strong>Salesforce</strong> or similar CRM platforms - comfortable mapping workflows, data fields, and integrations.&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Proven ability to <strong>translate business needs into clear technical requirements</strong> and manage competing priorities.&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Excellent communication and facilitation skills; able to lead stakeholder discussions and synthesize input from multiple perspectives.&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Experience in <strong>project/program management</strong>&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Experience working in a global role, operating with stakeholders across multiple regions&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Analytical and organized - able to bring structure to ambiguity.&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Demonstrated ability to challenge assumptions and propose thoughtful, outside-the-box solutions that improve workflows and user experience&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Comfortable working independently and collaboratively in a cross-functional environment.&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">A proactive, diplomatic problem-solver who builds trust across teams.&nbsp;</span></p> </li> </ul> <ul> <li> <p style="color: !important;"><span style="color: #000000;">Interest in or experience within the gaming, entertainment, or technology industry is a plus.&nbsp;</span></p> </li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span style="font-weight: 400;"><strong><em>Please refer to our <a href="https://www.playstation.com/en-us/legal/careers-privacy-notice/">Candidate Privacy Notice</a>&nbsp;for more information about how we process your personal information, and your data protection rights.</em></strong></span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.<br></span><span style="font-weight: 400;"><br>Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.&nbsp;<br></span><span style="font-weight: 400;"><br>In addition, this role </span><span style="font-weight: 400;">is eligible</span><span style="font-weight: 400;"> for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. </span><span style="font-weight: 400;">This role also may be eligible for a bonus package.</span><span style="font-weight: 400;"> Click&nbsp;</span><a href="https://careers.playstation.com/benefits" target="_blank"><strong>here</strong></a><span style="font-weight: 400;"> to learn more.</span></p> <p>&nbsp;</p></div><div class="title">The estimated base pay range for this role is listed below.</div><div class="pay-range"><span>$108,600</span><span class="divider">&mdash;</span><span>$162,800 USD</span></div></div></div><div class="content-conclusion"><p class="p1">Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.</p> <p class="p1">Please refer to our&nbsp;<a href="https://www.playstation.com/legal/careers-privacy-notice/" target="_blank">Candidate Privacy Notice</a>&nbsp;for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.</p> <p><strong>Equal Opportunity Statement:</strong></p> <p><em>Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.</em></p> <p><em>We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.&nbsp;</em></p> <p><em>Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.</em></p> <p>&nbsp;</p></div>