Account Executive, Public Relations (B2B Technology) at Highwire

San Francisco, California, United StatesFull-timeB2B TechnologyPosted 3 months ago

About the Role

Account Executives at Highwire on the B2B Technology team tell the stories of category disruptors, support media strategies that strengthen brand credibility, and elevate companies shaping the future of business. They simplify complex topics—like cloud infrastructure, enterprise IT, AI, and data security—into clear, compelling narratives that resonate with target audiences. <h2>Key Responsibilities:</h2> Client Service & Program Support <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Support day-to-day client account work, including media relations, awards, speaking programs, and content development.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Help manage projects by tracking deliverables, timelines, and priorities to ensure quality and alignment with client goals.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Participate in client calls and meetings, taking notes, drafting recaps, and ensuring follow-up items are completed.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Research industry trends, competitors, and media opportunities to inform client storytelling.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Assist in the creation of quarterly campaign plans and PR recommendations.</li> </ul> Media & Influencer Relations <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Build and maintain relationships with reporters and influencers across business and technology outlets.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Research and develop targeted media lists and pitch opportunities.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Draft, refine, and distribute pitches that generate coverage aligned with client goals.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Monitor media coverage and industry news to identify opportunities for client participation.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Contribute to social and digital amplification strategies to extend earned media results.</li> </ul> Writing & Content Development <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Write and edit clear, engaging content across multiple formats, including:</li> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Press releases, media pitches, and Q&As</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Award submissions, speaking abstracts, and bios</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Contributed articles, blogs, and background materials</li> </ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Translate complex technology concepts into accessible, compelling narratives.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Ensure accuracy, tone, and messaging consistency across all client deliverables.</li> </ul> Insights, Analytics & Integration <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Track, analyze, and report on media results and campaign performance.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Support senior team members in using data to refine pitching and storytelling strategies.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Collaborate with colleagues across teams—social, content, design—to ensure integrated program delivery.</li> </ul> Collaboration & Growth <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Work closely with your team to support execution, share ideas, and learn from senior mentors.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Take initiative on projects, communicate clearly, and manage your time effectively.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Contribute to a supportive, creative, and collaborative team environment.</li> </ul> <h2>Success Factors:</h2> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">2–3 years of PR or communications experience, in an agency setting</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Background in B2B technology sectors such as AI, cybersecurity, SaaS, or infrastructure</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Strong writing and editing skills with an eye for detail and clarity</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Experience supporting media relations and securing coverage</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Strong organization and multitasking skills in a fast-paced environment</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Curiosity about emerging technology trends and storytelling opportunities</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">A proactive, team-oriented, and growth-minded attitude</li> </ul>   The salary range for this position is $54,000 to $72,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid<div class="content-conclusion">About Highwire Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more. At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Team Empowerment</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Growth Mindset</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Inclusion Always</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Fierce Distinction</li> </ul> We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. Highwire. Above all. <hr> Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer: <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Competitive salary with merit-based opportunities for growth</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Flexible hybrid work model tailored to your schedule and lifestyle</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Generous vacation policy, including extended summer and winter breaks</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Early log-off on Fridays through our Empower Hours program</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">401(k) plan with employer matching</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Comprehensive medical, dental, and vision coverage, plus FSA options</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Paid parental leave benefits</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Commuter benefits</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Annual Growth Mindset stipend for books, events, or learning experiences</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Monthly technology reimbursement</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Wellness benefit program for mental and physical health</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">501c3 donation matching program</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Mentorship and ongoing professional development opportunities</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Monthly recognition and team celebrations</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Employee referral and new business referral bonuses</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Quarterly Highwire events and team gatherings</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Dog-friendly office environment</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">A supportive, inclusive, and collaborative workplace where you can grow and do your best work</li> </ul> <hr> Location & Work Environment Highwire offers both remote and hybrid work options, depending on where you live. Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week. Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C.. Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire. <hr> Join the Highwire team If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation. Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!</div>

About the Role

About the Role

Related Roles

About the Role

Related Roles