Senior Product Marketing Manager at Accenture Federal Services

Washington, DCFull-time55367086 - AFS Digital MarketingPosted 21 days ago

About the Role

<div class="content-intro"><div> <div> </div> <div>At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations. </div> <div> </div> <div>Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more. </div> <div> </div> <div>Join us to drive positive, lasting change that moves missions and the government forward!</div> <div> </div> </div></div><p><span data-contrast="auto">We’re seeking a </span><strong><span data-contrast="auto">Senior Product Marketing Manager</span></strong><span data-contrast="auto"> who combines B2C product marketing expertise with strong product management and technical delivery experience. In this role, you will shape the strategy, positioning, and execution of large-scale outreach and digital engagement products that advance federal communications, citizen services, and mission outcomes. You will define product and communications requirements that drive measurable improvements in public engagement and overall citizen experience.</span><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-contrast="auto">This role requires a unique blend of marketing strategy, systems thinking, and delivery leadership. You will support platform and systems integration, release management, Agile workflows, and cross-team execution while ensuring that communications are clear, accessible, and effective.</span><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span></p> <p><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="auto">The Work:</span></strong><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="auto">Marketing & Communications Management</span></strong><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Lead the product marketing vision and strategy, defining clear, actionable citizen-facing messaging that aligns with policy, technical requirements, and mission outcomes. </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Shape multichannel communication workflows using A/B testing, analytics, and user insights to translate complex policy and technical information into clear, actionable messaging for diverse audiences, and optimize campaigns to improve engagement and comprehension.<span data-ccp-props="{"134233118":false,"134233279":false,"201341983":0,"335559739":0,"335559740":240}"> </span></li> </ul> <p><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="auto">Product Delivery Management</span></strong><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Maintain and prioritize product backlogs, defining requirements, user stories, acceptance criteria, and content needs that connect audience insights with delivery outcomes. </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Define product requirements, user stories, acceptance criteria, and messaging needs for citizen-facing digital content while leveraging data, segmentation, and testing methodologies to inform product priorities and decisions.<span data-ccp-props="{"134233118":false,"134233279":false,"201341983":0,"335559739":0,"335559740":240}"> </span></li> </ul> <p><span data-ccp-props="{"134233118":false,"134233279":false,"201341983":0,"335559685":720,"335559739":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="auto">Stakeholder Engagement & Cross-Functional Collaboration</span></strong><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Serve as the primary point of contact across Agile/SAFe teams supporting digital services, outreach, and communications, partnering closely with engineering, UX, content, marketing, and program teams to align product and outreach objectives.</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Conduct structured discovery and ongoing collaboration with federal stakeholders, SMEs, and end users to validate messaging, workflows, and communications needs. </li> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Provide clear, data-driven updates to executives and federal partners while driving cross-team alignment, managing ambiguity, and ensuring consistent delivery execution.<span data-ccp-props="{"134233118":false,"134233279":false,"201341983":0,"335559739":0,"335559740":240}"> </span></li> </ul> <p><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="auto">Here’s what you need:</span></strong><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="none">10+ years o</span><span data-contrast="auto">f experience in B2C product marketing and digital product management, including product positioning, messaging, go-to-market strategy, and cross-functional Agile delivery leadership.</span> </li> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Proven success optimizing multichannel consumer campaigns (email, SMS, paid/organic social, web, outreach resources), to improve engagement and behavior‑change outcomes. </li> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Hands-on experience with email marketing platforms, customer engagement tools, and/or CRM systems, with the ability to guide technical decisions and advise on platform strategy. </li> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Strong product management fundamentals including roadmap development, requirements gathering, backlog prioritization, release planning, and delivery oversight using Agile methodologies and tools (Jira, Azure DevOps). </li> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Ability to analyze web, email, behavioral, and campaign data to validate decisions and optimize product or messaging performance. </li> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Strong client management and executive communication skills, including the ability to navigate ambiguity, manage escalations, and present confidently to senior leadership.<span data-ccp-props="{"134233118":false,"134233279":false,"201341983":0,"335559739":0,"335559740":240}"> </span></li> </ul> <p><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span></p> <p><strong><span data-contrast="none">Bonus points if you have:</span></strong><span data-contrast="none"> </span><span data-ccp-props="{"134233118":false,"201341983":0,"335559739":0,"335559740":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">5+ years in big tech, SaaS, or communications-focused environments </span> </li> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">1+ year experience leveraging AI for content optimization, research, and/or product insights </li> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experience in regulated industries and/or federal government environments </li> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experience with Adobe Campaign and/or Salesforce Marketing Cloud </li> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Master’s or advanced degree<span data-ccp-props="{"134233118":false,"134233279":false,"201341983":0,"335559739":0,"335559740":240}"> </span></li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p> </p> <p><span class="TextRun SCXW225111203 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW225111203 BCX8">As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of </span></span><strong><span class="TextRun MacChromeBold SCXW225111203 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW225111203 BCX8">California, Colorado, Hawaii, Illinois, Maryland, </span><span class="NormalTextRun SCXW225111203 BCX8">Massachusetts, </span><span class="NormalTextRun SCXW225111203 BCX8">Minnesota, New Jersey, New York, Washington, Vermont, the District of Columbia, and the city of Cleveland</span></span></strong><span class="TextRun SCXW225111203 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW225111203 BCX8">. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. </span></span><a class="Hyperlink SCXW225111203 BCX8" href="https://www.accenture.com/us-en/careers/your-future-rewards-benefits" target="_blank"><span class="TextRun Underlined SCXW225111203 BCX8" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW225111203 BCX8" data-ccp-charstyle="Hyperlink">You can find more information on benefits here.</span></span></a><span class="TextRun SCXW225111203 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW225111203 BCX8"> We accept applications on an on-going basis and there is no fixed deadline to apply.</span></span></p> <p> </p></div><div class="title">The pay range for the states of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Washington, Vermont, the District of Columbia, and the city of Cleveland is:</div><div class="pay-range"><span>$95,700</span><span class="divider">—</span><span>$211,700 USD</span></div></div></div><div class="content-conclusion"><div> <div> <div> </div> <div><em><strong><span data-contrast="none">What We Believe</span> </strong></em></div> <div><em>As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.</em></div> </div> <div> </div> <div><em><strong><span data-contrast="none">Equal Employment Opportunity Statement</span></strong></em></div> <div><em>We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the<a href="https://afscommunities.force.com/careers/s/equal-opportunity-annual-policy" target="_blank"> Accenture Federal Services Equal Opportunity Policy Statement.</a></em></div> <div> </div> <div><em>Accenture Federal Services is an Equal Employment Opportunity employer. Additionally, as an Affirmative Action Employer for Veterans and Individuals with Disabilities, Accenture Federal Services is committed to providing veteran employment opportunities to our service men and women.</em></div> <div> </div> <div><strong><em><span data-contrast="none">Requesting An Accommodation</span></em></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></div> <div><em><span data-contrast="none">Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.</span></em></div> <div> </div> <div><em><span data-contrast="auto">If you<strong> </strong>are being considered for employment opportunities with Accenture Federal Services and need an accommodation for a disability or religious observance during the interview process or for the job you are interviewing for, please speak with your recruiter.</span></em></div> <div> </div> <div><strong><em><span data-contrast="none">Other Employment Statements</span></em></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></div> <div><em><span data-contrast="none">Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.</span></em></div> <div> </div> <div><em><span data-contrast="none">Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration.</span></em></div> <div> </div> <div><em><span data-contrast="none">Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.</span></em></div> <div> </div> <div><em><span data-contrast="none">The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.</span></em></div> <div> </div> <div><em><span data-contrast="none">California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please <a class="external-link" href="https://www.accenture.com/us-en/careers/life-at-accenture/e-verify-legal-notices" target="_blank">click here</a> for additional important information.</span></em></div> </div> <p><strong><em> </em></strong></p></div>

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