Principal, APAC Partner Enablement at Klaviyo

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a>&nbsp;to see how we empower creators to own their own destiny.</em></p></div><h1>About the Role</h1> <p>Klaviyo is looking for a <strong>Lead Principal of APAC Partner Enablement</strong> to lead the strategy and execution of partner enablement across the Asia-Pacific region, with an initial focus on Australia &amp; New Zealand, Southeast Asia, and broader emerging markets in the region.</p> <p>&nbsp;</p> <p>This role is critical to scaling our APAC partner ecosystem and accelerating regional growth, with partners serving as the <strong>tip of the spear</strong> for selling, implementing, and driving adoption of Klaviyo’s <strong>Autonomous CRM platform</strong> across a diverse set of markets, business models, and levels of digital maturity.</p> <p>&nbsp;</p> <p>You will own the <strong>APAC partner enablement strategy</strong>, evolving and scaling existing programs to drive deeper partner capability, stronger pipeline impact, and broader platform adoption across marketing, service, and analytics—underpinned by AI. A core part of this role is helping partners evolve their offerings and Klaviyo skills to align with the future of Klaviyo’s Autonomous CRM, adapted for regional nuances (channels, languages, verticals, and go‑to‑market motions).</p> <p>&nbsp;</p> <p>Based in&nbsp;<strong>Sydney</strong>, this role sits on the <strong>Global Partnerships</strong> team and works closely with APAC regional and cross-functional leaders to deliver high-impact enablement that prepares partners not just for today’s platform—but for where Klaviyo is going next.</p> <p>&nbsp;</p> <p>This is a <strong>player-coach</strong> role: you will operate hands-on in the field, contributing to content creation while also setting strategy, influencing roadmap priorities, and mentoring a growing APAC enablement team.</p> <p>&nbsp;</p> <h1>What You’ll Do</h1> <h2>APAC Partner Enablement Strategy &amp; Execution</h2> <ul> <li>Define and execute Klaviyo’s <strong>APAC partner enablement strategy</strong>, aligned to top company priorities, regional growth goals, and in‑market realities (e.g., ANZ maturity vs. emerging markets in Southeast Asia).</li> <li>Ensure APAC enablement supports the <strong>full partner lifecycle</strong>—from selling/co‑selling and implementation to expansion and long-term customer growth—tailored to agency, consultancy, and SI partner motions in the region.</li> <li>Build and maintain a regional partner enablement framework that can be localized by <strong>country, language, and vertical</strong> (e.g., ecommerce, hospitality, financial services) while staying consistent with global standards.</li> </ul> <h2>Regional Growth &amp; Expansion</h2> <ul> <li>Support continued impact and optimization of partnerships in <strong>Australia &amp; New Zealand</strong>, while driving scalable playbooks the rest of APAC can inherit and adapt.</li> <li>Partner closely with regional leadership to accelerate expansion into <strong>priority APAC markets</strong> (e.g., Southeast Asia, Japan, Korea, India), using partners as a primary growth lever.</li> <li>Serve as a senior representative of Klaviyo in the field, delivering <strong>regionalized enablement</strong> through live 1:1, 1:few, and 1:many trainings, workshops, and localized content—both virtually and in‑person across the region.</li> <li>Help define and refine the <strong>ideal APAC partner profile</strong> and partner value propositions, working closely with regional Partner Sales and Partner Marketing.</li> </ul> <h2>Platform Enablement</h2> <ul> <li>Enable APAC partners to confidently <strong>position, sell, and execute</strong> across Klaviyo’s Autonomous CRM platform, spanning marketing, service, and analytics, including country-specific channels (e.g., SMS, messaging apps) and compliance considerations.</li> <li>Contribute to <strong>enablement content creation</strong> and flagship initiatives for new platform capabilities, ensuring global assets are adapted for APAC use cases, examples, and customer stories—not just translated.</li> <li>Act as a <strong>product-obsessed</strong> leader who stays fluent across platform capabilities and can translate new features into clear, practical partner plays for APAC markets.</li> </ul> <h2>Cross-Functional Engagement</h2> <ul> <li>Work closely with <strong>Product Marketing, Internal Enablement, Partner Marketing, and Partner Sales</strong> to execute the APAC enablement strategy, ensuring regional needs are clearly represented in global planning and content.</li> <li>Influence enablement strategy, tooling, and roadmap priorities so that APAC partners can access the right content, in the right format and language, at the right time.</li> <li>Collaborate with <strong>Customer Success, Sales, and Solutions</strong> teams in APAC to close the loop between partner enablement, field feedback, and customer outcomes.</li> </ul> <p>&nbsp;</p> <h2><strong>APJ Enablement Vision &amp; Strategic Leadership</strong><br><br></h2> <ul> <li><strong>Orchestrate a unified APJ enablement strategy</strong> that prioritizes partner health maturity and establishes clear, scalable development paths aligned with regional growth objectives.</li> <li><strong>Execute as a strategic player-coach</strong>, optimizing cross-functional performance across presales and channel teams while driving hands-on resell activation for high-impact markets and partners.</li> <li><strong>Champion an agile culture of experimentation</strong>, leveraging data-driven feedback loops to transform the APJ enablement function into a primary engine for partner self-sufficiency and accelerated revenue readiness.</li> </ul> <p>&nbsp;</p> <h2>Measurement &amp; Impact</h2> <p>Drive measurable outcomes including:</p> <p>&nbsp;</p> <ul> <li>Increased <strong>partner-sourced and partner-influenced pipeline</strong> in APAC, with clear attribution back to enablement programs.</li> <li>Increased <strong>platform adoption and depth of usage</strong> through partners across priority products and key APAC verticals.</li> <li>Growth in <strong>certified APAC partners</strong> and trained practitioners, with clear regional certification and accreditation paths.</li> <li>Improved <strong>time-to-first-value</strong> and <strong>time-to-scaled-value</strong> for customers onboarded via partners in the region.</li> </ul> <p>&nbsp;</p> <h1>What We’re Looking For</h1> <h2>Experience</h2> <ul> <li>Proven experience leading <strong>partner enablement, Partner Success, or Education</strong> in a SaaS environment, ideally within CRM, MarTech, or platform-based ecosystems.</li> <li>Strong background working with <strong>international partner ecosystems</strong>, with significant hands-on experience in APAC (and ideally some familiarity with EMEA or other international regions).</li> <li>Experience supporting a wide range of partner types, including <strong>digital agencies, consultancies, and system integrators</strong>, ideally across multiple APAC countries and levels of maturity.</li> <li>Demonstrated success building or scaling partner enablement programs in <strong>high-growth, rapidly evolving</strong> environments.</li> </ul> <h2>Skills &amp; Capabilities</h2> <ul> <li><strong>Exceptional storytelling and presentation skills</strong>, with the ability to inspire and enable partners in live, field-based settings across diverse cultures and markets.</li> <li>Deep <strong>product curiosity and fluency</strong>, with the ability to translate complex product capabilities into simple, outcome-oriented partner plays for APAC customers.</li> <li>Strong <strong>cross-functional operator</strong> who can influence without direct authority and align global and regional teams behind APAC enablement priorities.</li> <li>A <strong>bias towards action</strong>, with an extreme ownership mentality and growth mindset—comfortable testing, iterating, and scaling what works.</li> <li>An <strong>AI-first mindset</strong>, using AI to increase speed, scale, and impact of enablement efforts, and to help APAC partners work smarter across content creation, analysis, and execution.</li> </ul> <h2>Leadership</h2> <ul> <li><strong>Player-coach</strong> mentality with experience managing and developing talent; able to stay close to the work while zooming out to set direction.</li> <li><strong>Strategic thinker</strong> who is equally comfortable executing tactically—willing to roll up their sleeves in market while shaping long-term APAC enablement strategy.</li> <li>Able to operate effectively in a <strong>fast-paced, high-growth</strong> environment, navigating ambiguity and changing priorities while keeping partners and internal teams aligned.</li> </ul> <p>&nbsp;</p> <h2><strong>Klaviyo in APAC:</strong></h2> <p>We are starting small but have big plans for Klaviyo in APAC. Our Sydney team began to take shape throughout 2022 and has now built out our go to market teams in sales, customer success, partnerships, marketing, recruiting and product support. As the team grows we will see a continued expansion of Klaviyo’s customer base and the building of a fantastic working culture in line with what we see elsewhere in Klaviyo but with its own local identity within our Sydney based team. This is your unique opportunity to join us at an very early stage and help to shape our future Klaviyo in APAC.</p> <p>One of our values as a company is ‘always learning’ and you can feel that in APAC. People are looking to grow and develop and Klaviyo provides a great platform to do so. As we are still relatively early in our journey in APAC this means there is a lot of headroom to grow and develop within your role - we are looking for the leaders of the future. At Klaviyo generally managers are often promoted up into their roles and people are regularly being promoted or moving into new functional areas - it really is an education through experience here.&nbsp;</p> <p>&nbsp;</p> <p>We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using<a href="https://getcovey.com/product/covey-scout-inbound"> Covey Scout for Inbound</a> on April 3, 2025.</p> <p>Please see the independent bias audit report covering our use of Covey<a href="https://getcovey.com/nyc-local-law-144"> here</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>Our salary range reflects the cost of labour in the country where the job post is advertised. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.</p> <p>In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.&nbsp;</p> <p>Your recruiter can provide more details about the specific salary/OTE&nbsp; range for your preferred location during the hiring process.</p></div><div class="title">Base Pay Range in Local Currency:</div><div class="pay-range"><span>$148,000</span><span class="divider">&mdash;</span><span>$222,000 AUD</span></div></div></div><div class="content-conclusion"><p><em>This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.</em></p> <p><strong>Get to Know Klaviyo</strong></p> <p>We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.</p> <p><em>AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.&nbsp;</em></p> <p><em>By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our&nbsp;<a href="https://www.klaviyo.com/careers/ai-guidance" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.klaviyo.com/careers/ai-guidance&amp;source=gmail&amp;ust=1761072778777000&amp;usg=AOvVaw0auUcRqeYRczM9UoXAKldj">Guidelines for using AI in the Klaviyo interview Process</a>. For more information about how we process your personal data, see our&nbsp;<a href="https://www.klaviyo.com/legal/job-applicant-privacy-notice" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.klaviyo.com/legal/job-applicant-privacy-notice&amp;source=gmail&amp;ust=1761072778777000&amp;usg=AOvVaw1axMoReIM1qwTbmaPcLI_b">Job Applicant Privacy Notice</a>.<br></em></p> <p><em>Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.</em></p> <div id="1737752197.414839" class="c-virtual_list__item" data-qa="virtual-list-item" data-item-key="1737752197.414839"> <div class="c-message_kit__background p-message_pane_message__message c-message_kit__message" data-qa="message_container" data-qa-unprocessed="false" data-qa-placeholder="false"> <div class="c-message_kit__hover" data-qa-hover="true"> <div class="c-message_kit__actions c-message_kit__actions--default"> <div class="c-message_kit__gutter"> <div class="c-message_kit__gutter__right" data-qa="message_content"> <div class="c-message_kit__blocks c-message_kit__blocks--rich_text"> <div class="c-message__message_blocks c-message__message_blocks--rich_text" data-qa="message-text"> <div class="p-block_kit_renderer" data-qa="block-kit-renderer"> <div class="p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"> <div class="p-rich_text_block"> <div class="p-rich_text_section"><em data-stringify-type="italic">IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.</em></div> <div class="p-rich_text_section">&nbsp;</div> <div class="p-rich_text_section"><strong data-stringify-type="bold">By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.&nbsp; If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.<em data-stringify-type="italic">&nbsp; </em></strong><em data-stringify-type="italic">You can find our Job Applicant Privacy Notice&nbsp;</em><em data-stringify-type="italic"><a class="c-link" href="https://www.klaviyo.com/legal/job-applicant-privacy-notice" target="_blank" data-stringify-link="https://www.klaviyo.com/legal/job-applicant-privacy-notice" data-sk="tooltip_parent">here</a></em><em data-stringify-type="italic">&nbsp;and <a href="https://www.klaviyo.com/fr/legal/job-applicant-privacy-notice">here</a> (FR).</em></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="1737477146.268809" class="c-virtual_list__item" data-qa="virtual-list-item" data-item-key="1737477146.268809"> <div class="c-message_kit__background p-message_pane_message__message c-message_kit__message" data-qa="message_container" data-qa-unprocessed="false" data-qa-placeholder="false"> <div class="c-message_kit__hover" data-qa-hover="true"> <div class="c-message_kit__actions c-message_kit__actions--above"> <div class="c-message_kit__gutter"> <div class="c-message_kit__gutter__left">&nbsp;</div> </div> </div> </div> </div> </div></div>