Growth Marketing Lead, Marketplace at Wonderschool

<p><strong>About Wonderschool</strong></p> <p>Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace.</p> <p><strong>The Role</strong></p> <p>You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning.</p> <p><strong>What You'll Do</strong></p> <p><em>Parent growth</em></p> <ul> <li>Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates.</li> <li>Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging.</li> <li>Understand the demographics of the families we serve and tailor messaging by community, income level, and geography.</li> </ul> <p><em>Provider growth</em></p> <ul> <li>Plan and run weekend events that reach moms, teachers, and aspiring childcare providers.</li> <li>Recruit teachers and educators onto the platform through events, social ads, and community partnerships.</li> <li>Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes.</li> </ul> <p><em>Systems and measurement</em></p> <ul> <li>Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns.</li> <li>Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace.</li> <li>Work closely with product and engineering on the website and funnel.</li> </ul> <p><strong>Who You Are</strong></p> <ul> <li>Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help.</li> <li>Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion.</li> <li>Genuinely good with people. You can run an event for moms on a Saturday and enjoy it.</li> <li>Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition.</li> <li>Demographically savvy: you know how to adapt messaging across very different communities.</li> <li>A systems builder. You would rather build a machine than run the same play twice by hand.</li> <li>Hands-on with AI tools and excited to apply them to marketing and the parent experience.</li> </ul> <p><strong>Nice to Have</strong></p> <ul> <li>Experience at a two-sided marketplace.</li> <li>Early childhood education, childcare, or edtech familiarity.</li> <li>Experience recruiting educators or similar supply-side audiences.</li> </ul> <p><strong>Location and Compensation</strong></p> <ul> <li>Location: In-person, 5-6 days a week in our Rincon Hill, San Francisco office.</li> <li>Compensation: Competitive market rate plus meaningful equity.</li> </ul>