Marketing Senior Expert (Campaigns Lead) at Nubank

<h3 class="_9k2iva0 p8i6j0c _1ibi0s314 heading3 _9k2iva1">About Us</h3> <p class="p8i6j01 paragraph">Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia.</p> <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r18i:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1Jkba3CHSP0Y76ABcaDoyJCfC9slYreP8_0f73t-UvQg" target="_blank" data-label="1" data-base-ui-click-trigger=""></a><a id="base-ui-:r18m:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a></div> <p>Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America — and this is still just the beginning of the purple future we’re building.</p> <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r18q:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1Jkba3CHSP0Y76ABcaDoyJCfC9slYreP8_0f73t-UvQg" target="_blank" data-label="1" data-base-ui-click-trigger=""></a><a id="base-ui-:r18u:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a></div> <p class="p8i6j01 paragraph">Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.</p> <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r192:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1Jkba3CHSP0Y76ABcaDoyJCfC9slYreP8_0f73t-UvQg" target="_blank" data-label="1" data-base-ui-click-trigger=""></a><a id="base-ui-:r196:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a></div> <p>Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank.</p> <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r19a:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1Jkba3CHSP0Y76ABcaDoyJCfC9slYreP8_0f73t-UvQg" target="_blank" data-label="1" data-base-ui-click-trigger=""></a></div> <p class="p8i6j01 paragraph">Learn more at: <a class="ln4xub1 _1ibi0s36w _1ibi0s3e5 _1ibi0s3cg markdown-link _1ibi0s376" href="https://international.nubank.com.br/careers/" target="_blank">&nbsp;<span class="f8uo5q0">https://international.nubank.com.br/careers/</span></a></p> <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r19e:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1Jkba3CHSP0Y76ABcaDoyJCfC9slYreP8_0f73t-UvQg" target="_blank" data-label="1" data-base-ui-click-trigger=""></a></div> <hr> <h3 class="_9k2iva0 p8i6j0c _1ibi0s314 heading3 _9k2iva1">About the role</h3> <p class="p8i6j01 paragraph">As a <strong>Marketing Senior Expert – Campaigns Lead</strong>, you will be a key driver of Nu’s <strong>international expansion plans</strong>, leading end-to-end marketing campaigns that build our brand and grow our customer base across multiple regions. You will sit in the <strong>Global Expansion / Marketing &amp; Growth</strong> team and focus on high-impact integrated campaigns, sponsorship activations and go-to-market execution for new markets.</p> <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r19i:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a><a id="base-ui-:r19m:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1i7aE6utJJAXquBSyf56u9fJgPkmupb3ZJy62cXa2pnw" target="_blank" data-label="3" data-base-ui-click-trigger=""></a></div> <p class="p8i6j01 paragraph">This is a <strong>hands-on senior expert role</strong>: you will both design strategy and personally execute priority workstreams across media, communications, brand, content, value proposition and sponsorships, while helping to shape and staff the future team. You will act as a <strong>discipline lead for Marketing</strong> within our international expansion plans, partnering closely with Product, Growth, local country teams and senior leadership.</p> <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r19q:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a><a id="base-ui-:r19u:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1i7aE6utJJAXquBSyf56u9fJgPkmupb3ZJy62cXa2pnw" target="_blank" data-label="3" data-base-ui-click-trigger=""></a></div> <p class="p8i6j01 paragraph">You will also be an <strong>AI champion</strong> for the function, pushing how we use AI to make marketing work 10x more productive and insightful.</p> <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1a2:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a></div> <hr> <h3 class="_9k2iva0 p8i6j0c _1ibi0s314 heading3 _9k2iva1">You’ll be responsible for</h3> <ul class="p8i6j07 p8i6j02"> <li class="p8i6j0a"><strong>Leading integrated marketing campaigns</strong> for our international expansion plans, from strategy to execution — combining brand, product marketing, media, content and partnerships to drive awareness, consideration and growth in priority markets. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1a6:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a><a id="base-ui-:r1aa:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1i7aE6utJJAXquBSyf56u9fJgPkmupb3ZJy62cXa2pnw" target="_blank" data-label="3" data-base-ui-click-trigger=""></a></div> </li> <li class="p8i6j0a">Acting as <strong>Campaigns Lead</strong> for major launches and moments, owning the creative and media brief, orchestrating agencies and internal squads, and ensuring on-time, on-budget delivery with clear success metrics.</li> <li class="p8i6j0a"><strong>Owning sponsorship strategy and activation</strong>, especially for flagship partnerships (e.g., premium sports properties), turning assets into meaningful, measurable brand and business impact across channels and markets. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1ae:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a><a id="base-ui-:r1ai:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1i7aE6utJJAXquBSyf56u9fJgPkmupb3ZJy62cXa2pnw" target="_blank" data-label="3" data-base-ui-click-trigger=""></a></div> </li> <li class="p8i6j0a">Providing <strong>multi-disciplinary oversight</strong> across Media, Communications/Advertising, Brand, Value Proposition, SEO and Content, directly executing where needed and setting high craft standards for the team and partners. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1am:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a><a id="base-ui-:r1aq:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1i7aE6utJJAXquBSyf56u9fJgPkmupb3ZJy62cXa2pnw" target="_blank" data-label="3" data-base-ui-click-trigger=""></a></div> </li> <li class="p8i6j0a">Leading <strong>go-to-market (GTM) strategies</strong> for new market entries and key product launches, ensuring positioning, messaging and channel mix are tailored to local customer needs while consistent with Nu’s global brand. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1au:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a><a id="base-ui-:r1b2:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1i7aE6utJJAXquBSyf56u9fJgPkmupb3ZJy62cXa2pnw" target="_blank" data-label="3" data-base-ui-click-trigger=""></a></div> </li> <li class="p8i6j0a"><strong>Running and evolving Brand Health and campaign measurement</strong>, translating data into clear insights and recommendations that influence regional strategies and investment decisions. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1b6:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a></div> </li> <li class="p8i6j0a">Partnering closely with <strong>local market teams, Product, Growth, and Global Marketing</strong> to share best practices, align roadmaps and manage complex stakeholder landscapes across geographies. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1ba:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a><a id="base-ui-:r1be:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1i7aE6utJJAXquBSyf56u9fJgPkmupb3ZJy62cXa2pnw" target="_blank" data-label="3" data-base-ui-click-trigger=""></a></div> </li> <li class="p8i6j0a">Acting as <strong>AI Transformation lead for Marketing</strong>, identifying and building AI-powered workflows and tools that reduce manual work and elevate creative and analytical quality (e.g., experimentation, content ops, insights automation). <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1bi:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a></div> </li> <li class="p8i6j0a">Helping to <strong>build the future team</strong>: identifying capability gaps, supporting hiring and onboarding, and mentoring more junior marketers as the area scales. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1bm:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a><a id="base-ui-:r1bq:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1i7aE6utJJAXquBSyf56u9fJgPkmupb3ZJy62cXa2pnw" target="_blank" data-label="3" data-base-ui-click-trigger=""></a></div> </li> </ul> <hr> <h3 class="_9k2iva0 p8i6j0c _1ibi0s314 heading3 _9k2iva1">We are looking for a person who has</h3> <p class="p8i6j01 paragraph"><strong>Required</strong></p> <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1bu:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a><a id="base-ui-:r1c2:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1i7aE6utJJAXquBSyf56u9fJgPkmupb3ZJy62cXa2pnw" target="_blank" data-label="3" data-base-ui-click-trigger=""></a></div> <ul class="p8i6j07 p8i6j02"> <li class="p8i6j0a"><strong>Professional Marketing experience</strong> (Senior Manager / Senior Expert level) in high-impact roles.</li> <li class="p8i6j0a">Deep, hands-on expertise across <strong>multiple marketing disciplines</strong>: Media, Communications/Advertising, Brand Strategy, Product Marketing / Value Proposition, GTM, SEO and Content.</li> <li class="p8i6j0a">Proven track record <strong>leading integrated campaigns and launches</strong> end-to-end, from insight and strategy to execution and post-mortem, in fast-paced digital or tech-driven environments.</li> <li class="p8i6j0a">Strong experience with <strong>sponsorships activation</strong>, from evaluating and negotiating opportunities to creative/platform strategy and measurement of impact. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1c6:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a><a id="base-ui-:r1ca:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1i7aE6utJJAXquBSyf56u9fJgPkmupb3ZJy62cXa2pnw" target="_blank" data-label="3" data-base-ui-click-trigger=""></a></div> </li> <li class="p8i6j0a">Demonstrated experience with <strong>global brands and/or global expansion</strong>, ideally working with or within companies that operate across multiple countries and cultures. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1ce:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a><a id="base-ui-:r1ci:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1i7aE6utJJAXquBSyf56u9fJgPkmupb3ZJy62cXa2pnw" target="_blank" data-label="3" data-base-ui-click-trigger=""></a></div> </li> <li class="p8i6j0a"><strong>Exceptionally strong stakeholder and executive management skills</strong>, with the ability to influence senior leaders and align diverse regional teams around a common strategy. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1cm:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a><a id="base-ui-:r1cq:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1i7aE6utJJAXquBSyf56u9fJgPkmupb3ZJy62cXa2pnw" target="_blank" data-label="3" data-base-ui-click-trigger=""></a></div> </li> <li class="p8i6j0a">A <strong>deeply hands-on mindset</strong>: comfortable rolling up your sleeves to build decks, write briefs, review creatives, optimize campaigns and ship work directly while the team scales. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1cu:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a></div> </li> <li class="p8i6j0a"><strong>Fluency in English</strong> (written and spoken). Additional Portuguese and/or Spanish is a strong plus; French, German or Italian are nice to have. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1d2:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a></div> </li> </ul> <p class="p8i6j01 paragraph"><strong>Nice to have</strong></p> <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1d6:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a></div> <ul class="p8i6j07 p8i6j02"> <li class="p8i6j0a">Exposure to <strong>crypto / blockchain / cross-border payments</strong> businesses (e.g., Coinbase, DollarApp/ARQ Finance) or adjacent fintechs.</li> </ul> <hr> <h3 class="_9k2iva0 p8i6j0c _1ibi0s314 heading3 _9k2iva1">Location for this opportunity</h3> <ul class="p8i6j07 p8i6j02"> <li class="p8i6j0a"><strong>Office base:</strong> Miami, United States <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><span id="base-ui-:r1di:" class="wdbi343 wdbi341 _1ibi0s3dd" data-label="3 sources" data-base-ui-click-trigger=""></span></div> </li> </ul> <hr> <h3 class="_9k2iva0 p8i6j0c _1ibi0s314 heading3 _9k2iva1">Work Model for this Role</h3> <ul class="p8i6j07 p8i6j02"> <li class="p8i6j0a"><strong>Hybrid 2–3 times/week</strong>: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. <div class="tk0j8o1 _1ibi0s31a _1ibi0s3do"><a id="base-ui-:r1dm:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/1Jkba3CHSP0Y76ABcaDoyJCfC9slYreP8_0f73t-UvQg" target="_blank" data-label="1" data-base-ui-click-trigger=""></a><a id="base-ui-:r1dq:" class="wdbi343 wdbi341 _1ibi0s3dd _1ibi0s376" href="https://docs.google.com/document/d/15UUEfXWlDFeLJUnSHNeyuBIpfk4xs4Zg" target="_blank" data-label="2" data-base-ui-click-trigger=""></a></div> </li> </ul> <hr> <h3 class="_9k2iva0 p8i6j0c _1ibi0s314 heading3 _9k2iva1">Our Benefits – United States</h3> <p class="p8i6j01 paragraph">For employees based in the United States, we offer:</p> <ul class="p8i6j07 p8i6j02"> <li class="p8i6j0a">Opportunity of <strong>earning equity</strong> at Nu</li> <li class="p8i6j0a"><strong>Medical Insurance</strong></li> <li class="p8i6j0a"><strong>Dental and Vision Insurance</strong></li> <li class="p8i6j0a"><strong>Life Insurance and AD&amp;D</strong></li> <li class="p8i6j0a"><strong>Extended maternity and paternity leaves</strong></li> <li class="p8i6j0a"><strong>Nucleo</strong> – Our learning platform of courses</li> <li class="p8i6j0a"><strong>NuLanguage</strong> – Our language learning program</li> <li class="p8i6j0a"><strong>NuCare</strong> – Our mental health and wellness assistance program</li> <li class="p8i6j0a"><strong>401(k)</strong></li> <li class="p8i6j0a">Saving Plans – <strong>Health Saving Account</strong> and <strong>Flexible Spending Account</strong></li> <li class="p8i6j0a"><strong>Work-from-home Allowance</strong></li> <li class="p8i6j0a"><strong>Relocation Assistance Package</strong>, if applicable</li> </ul> <hr> <h3 class="_9k2iva0 p8i6j0c _1ibi0s314 heading3 _9k2iva1">Join us</h3> <p class="p8i6j01 paragraph">If you want to build global-scale campaigns and sponsorships that introduce Nu to millions of new customers — combining sharp strategy, hands-on execution and AI-powered marketing — we’d love to hear from you.</p> <p class="p8i6j01 paragraph"><strong>Apply now to be our Marketing Senior Expert – Campaigns Lead in Miami.</strong></p>