Marketing Specialist I at McAdams

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">McAdams is a full-service land planning, landscape architecture, civil engineering, transportation, and geomatics firm located in North Carolina, South Carolina, Texas, and Florida. We seek to partner with our clients to create meaningful experiences through inspired design. Our employees are what make McAdams different. We bring experiences to the forefront of everything we do, and to do that takes special people.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Position Overview </strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">The Marketing Specialist I plays a critical role in supporting business development efforts by crafting persuasive, high-quality proposals, qualifications, presentations, and other deliverables aimed at winning new work. This individual will collaborate closely with internal and external project teams to produce compelling documents that showcase the company's expertise and align with client requirements.&nbsp;</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Important keys to success in this role include a thoughtful and proactive approach, strong time management, attention to detail, creative problem solving, and client relationship skills. We look for a high level of skill with InDesign, a natural graphic eye, a love of the industry, and an outstanding ability to collaborate.&nbsp;</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Up to two years of marketing experience in the A/E/C industry preferred.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Key Responsibilities </strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">A Marketing Specialist I role is designed for early‑career marketers who are eager to develop skills in proposal development, marketing coordination, and brand execution within the A/E/C industry. This role supports the firm’s business development and pursuit efforts and focuses on building a strong foundation in pursuit marketing, brand standards, and internal processes while collaborating closely with marketing, business development, and technical teams.&nbsp;&nbsp;</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="text-decoration: underline;">Proposal Development:</span> Work as a collaborative member of the marketing team to independently prepare proposals and teaming materials.&nbsp;&nbsp;</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Search for, identify, and process potential opportunities&nbsp;&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Take ownership of the preparation of proposals and teaming materials, working alongside technical staff. This includes coordinating and communicating with all service line leaders, project managers, and other technical staff proposal needs and expectations.&nbsp;&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Set and maintain internal draft deadlines.&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Coordinate and organize large amounts of technical information, including photography, graphics, external sub-consultant data, and marketing materials.&nbsp;&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Design, write, and edit complex proposals and government forms, as well as prepare for and create presentations for interviews, all in alignment with brand standards and strategic messaging. &nbsp;&nbsp;&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Proofread and perform quality control document checks to meet all requirements in response to Requests for Proposals (RFPs), Requests for Qualifications (RFQs), and other client solicitations.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="text-decoration: underline;">Knowledge + Content Management:</span>&nbsp;&nbsp;</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Maintain and regularly update a library of standard proposal content, including resumes, project information, and past performance data in our system of record (Vantagepoint).&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Ensure all proposal materials adhere to brand guidelines, are error-free, and align with our business objectives.&nbsp;&nbsp;&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Gain comprehensive understanding of McAdams’ portfolio of work, project types and firm-wide capabilities.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="text-decoration: underline;">Trade Show + Events:</span> Assist with trade shows, client events, and sponsorships, locally.&nbsp;&nbsp;&nbsp;&nbsp;</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Assist in the packing, distribution, and unpacking of materials to support these activities&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Assist in event material and SWAG inventory and organization</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="text-decoration: underline;">Collaboration + Coordination:</span>&nbsp;</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Work closely with service line leaders, project managers, and other technical staff to gather, curate, and refine proposal content to ensure cohesive messaging and branding.&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Coordinate proposal input and review cycles, managing timelines and responsibilities to meet submission deadlines&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Facilitate regular proposal planning meetings to ensure alignment with client expectations and proposal objectives.&nbsp;&nbsp;</span></li> </ul> <p><span style="text-decoration: underline; font-family: arial, helvetica, sans-serif; font-size: 10pt;">Support:</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Consistently maintain customer relationship management (CRM) database.&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Assist in formatting and developing content for project interviews and presentations, including graphics, slide decks, and other visual aids.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Skills + Experience</strong>&nbsp;</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Education: Bachelor’s degree in marketing, business, communications, or related field</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Experience: 0-2 years of professional marketing, preferably within the A/E/C industry. Familiarity with the proposal process (RFQ/P) is a plus</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Skills: Strong communication (written, verbal, and copy-editing), organization, team-building, and relationship management skills. Proficiency in Microsoft Office Suite (OneNote, Outlook, Teams, Word, Excel, and PowerPoint), and Adobe Creative Suite (InDesign, Illustrator, Photoshop). Knowledge of Open Asset and Deltek Vantagepoint is a plus</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Creativity: Ability to create compelling marketing materials and campaigns. A keen eye for design, layout, and attention to detail&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Time Management + Organization: Ability to manage and organize multiple projects simultaneously with attention to detail in a deadline-driven environment</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Team Player: Ability to work collaboratively (internal and external) within a team to meet a deadline</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Adaptability: Flexible and responsive to changing project requirements, able to handle shifting priorities with ease</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Work Environment + Physical Demands </strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">The characteristics described below are representative of those encountered while performing the essential functions of this position. When properly requested and when feasible (without undue hardship to the company), reasonable accommodation will be made to enable individuals with disabilities to perform essential job functions.&nbsp;&nbsp;</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Work will primarily be in an office setting with limited opportunities to be exposed to adverse environmental conditions.&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Work will be primarily working with fingers by picking, pinching, typing, and grasping often with repetitive motion.&nbsp;&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Must have visual acuity for viewing a computer screen, the ability to talk, hear and sit for extended periods of time.&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Must be able to carry, lift and push/pull up to 5 pounds frequently and up to 30 pounds occasionally.&nbsp;&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Additional physical duties may be required as necessary.</span></li> </ul><div class="content-conclusion"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">McAdams is an equal opportunity employer. &nbsp;All qualified candidates will receive consideration for employment without regard for race, color, religion, gender (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran's status, or any other legally protected status.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">If you need assistance with our online application system process, please contact the Human Resources Team at 919.361.5000 or [email protected].&nbsp;</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Please read these notices for important information regarding applying for work with McAdams.</span></p> <ul> <li><a href="https://mcadamsco.com/wp-content/uploads/2024/02/Know-Your-Rights_-Workplace-discrimination-is-illegal.pdf">Know Your Rights: Workplace Discrimination is Illegal</a></li> <li><a href="https://mcadamsco.com/wp-content/uploads/2024/02/E-Verify-Participation-Poster-English-and-Spanish.pdf">E-Verify (English/Spanish)</a></li> <li><a href="https://mcadamsco.com/wp-content/uploads/2024/02/Right-to-Work-Poster.pdf">Right to Work (English/Spanish)</a></li> </ul></div>