General Manager - Head of Attraction at CAMP

Chicago, ILFull-timeCHICAGO, ILPosted 5 months ago

About the Role

What is the Role? We’re looking for a dynamic full-time General Manager to serve as Head of Attraction for our store located in Chicago (Lincoln Park)!  This is more than a retail leadership role—you will act as the CEO of your business, owning the P&L and driving revenue through innovative programming, local marketing, and an extraordinary in-store experience. You’ll build a high-performing team and foster a loyal community of families who keep coming back for more. What You’ll Do at CAMP Drive the Business <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Take full ownership of your store’s profit & loss (P&L), optimizing revenue while managing labor and operational efficiency.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Set and execute a local strategy that maximizes sales across ticketed experiences, merchandise, and in-store activities.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Develop local programming and events that align with major cultural moments, holidays, and community interests to drive revenue, increase foot traffic and repeat visits.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Implement guerrilla marketing, local partnerships, and community-building initiatives to grow brand awareness and bring new families into CAMP.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Implement selling strategies to increase conversion and attach rates (getting guests to add more experiences and products to their visit).</li> </ul> Manage Operations & Maximize Performance <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Oversee scheduling, inventory management, safety, compliance, and facility upkeep to ensure seamless day-to-day operations.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ensure product selection and displays align with premium visual standards, customer demand and seasonal trends.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Own recruitment, training, and development to build a team that delivers on both sales and guest experience goals.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ensure top-tier guest satisfaction, measured through ratings, feedback, repeat visits and referral rates.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Drive exceptional customer service by ensuring every team member is meeting their individual sales goals and connecting authentically with guests.</li> </ul> KPIs That Define Success in This Role Your success as Head of Attraction will be measured by key performance indicators, including: <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Walk-in ticket sales (conversion of foot traffic into paid experiences)</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Merchandise attach rate (how many guests also purchase products)</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Activity & program sales (engagement in in-store experiences)</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Guest ratings, return visits & referral rates (customer satisfaction and word-of-mouth growth)</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Labor efficiency & EBITDA (profitability and operational effectiveness)</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Team performance on individual sales goals (your team’s ability to achieve their individual sales goals) </li> </ul> Performance-Based Incentives & Bonus Structure <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Quarterly performance bonuses based on achieving your store’s profitability plan and guest satisfaction targets.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Team-based rewards when store KPIs are met, ensuring alignment on collective success.</li> </ul> What You’ll Bring to CAMP <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Entrepreneurial mindset—you run this business like it’s your own.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Proven track record of leading a high-performing team in a customer-centric, experiential retail environment.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">6+ years of store leadership experience, with a history of driving revenue, managing P&L, and executing successful events or programs.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ability to work a flexible schedule, including evenings, weekends, and holidays.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Passion for engaging children and families in creative, memorable experiences.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Strong skills in people management, sales coaching, and local marketing.</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ability to adapt, problem-solve, and thrive in a fast-paced, evolving environment.</li> </ul> What are the physical demands? <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Must be able to perform duties with or without reasonable accommodations</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ability to stock merchandise from store receiving to shelving; ability to place product, weighing up to 45 pounds, on shelving at various heights, go up and down a ladder</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Regularly required to sit, stand, bend, reach, push, pull, lift, carry and walk about the store</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Ability to safely operate manual and electrical equipment</li> </ul> CAMP’s Commitment to Health & Wellbeing: We offer a variety of options that are designed to fit the needs of you and your family. <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Medical Coverage & Pharmacy Benefits including virtual doctor visits</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Dental & Vision Coverage</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Gym Reimbursement</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Health Care Flexible Spending Account (FSA)</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Dependent Care Flexible Spending Account (FSA)</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Life & AD&D Insurance</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Long Term Disability</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Mass Transit & Commuter Parking Programs</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Benefits Concierge: a team of dedicated and experienced employee benefits advocates who are ready to help you and your family with questions</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Employee Assistance Program: offers support around Education, Legal and Financial Planning, Career Development, Lifestyle and Fitness Management, Mental Health and Dependent Care</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">20% off all merchandise at CAMP’s retail stores</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Accrual based PTO policy to use for vacation, personal days, well-being, or an illness</li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">401(k) Plan</li> </ul> *Compensation for this role is Exempt Salaried between the ranges of $75,000 - $85,000, depending on experience

About the Role

About the Role

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