Product Marketing Manager, Buyer at B-Stock

<h3><strong>JOB SUMMARY</strong></h3> <p>This role owns feature adoption and platform engagement for B-Stock's buyer-facing features — ensuring buyers discover, adopt, and deepen engagement with what Product ships. Lifecycle Marketing owns buyer funnel health (acquisition, activation, retention) at a cohort level; Product Growth owns whether buyers find and use the features that make the platform stickier. You'll brief Lifecycle on feature launches; they own channel execution. This role also applies AI to how feature GTM gets built and measured — using AI-assisted analysis to speed hypothesis testing and reporting.</p> <p><strong><br><br></strong><strong>ESSENTIAL JOB DUTIES AND RESPONSIBILITIES</strong></p> <p><em><strong><br>Driving Outcomes</strong></em></p> <ul> <li>Own the GTM strategy and launch execution for buyer-facing features (e.g., saved search, delivery preferences, customer preferences); define adoption metrics upfront and hold yourself accountable for delivering against them.</li> <li>Propose a prioritized GTM plan for buyer-facing features, aligned to the broader product roadmap.<br><br></li> </ul> <p><em><strong>Customer Understanding</strong></em></p> <ul> <li>Develop a deep understanding of B-Stock's buyer segments — who they are, how they shop, and what drives repeat platform engagement.&nbsp;</li> <li>Build and maintain buyer personas that go beyond demographics to capture behavioral patterns and feature usage; use these to sharpen both product positioning and campaign briefs.</li> <li>Brief Lifecycle Marketing on feature launches with clear audience targeting rationale, key messages, and behavioral triggers, so execution through shared channels (including in-app messaging) is accurate.<br><br></li> </ul> <p><em><strong>Analytical Rigor</strong></em></p> <ul> <li>Generate hypotheses about buyer behavior and feature adoption; use those hypotheses to structure a logical analytical approach and identify the data needed to validate or refute them.</li> <li>Partner with Analytics to define shared measurement frameworks: align on definitions (e.g., what counts as 'activated' or 'engaged'), and build visibility into feature adoption metrics.&nbsp;</li> <li>Demonstrate strong quantitative and qualitative judgment in decision-making — you can pull reports, interpret cohort analyses, and make evidence-based recommendations without waiting for someone else to run the numbers.</li> <li>Use AI-assisted tools to accelerate hypothesis generation, cohort analysis, and post-launch reporting for feature GTM, building repeatable analysis workflows so insights reach Product and Analytics faster.</li> <li>Track post-launch performance for every feature GTM; surface insights back to Product and Analytics with clear recommendations.<br><br></li> </ul> <p><em><strong>Prioritizing Culture</strong></em></p> <ul> <li>Attend sprint reviews and product forums; build trust with Product and Engineering partners.&nbsp;</li> <li>Contribute positively to team culture; live B-Stock’s vision and mission in your day-to-day work and help make the whole of the company greater than the sum of its parts.</li> <li>Share behavioral insights from product data with Lifecycle Marketing to improve cohort targeting and retention programs; maintain clear and productive handoffs so both teams can move fast without stepping on each other.</li> </ul> <h4>&nbsp;</h4> <h4><strong>MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES</strong></h4> <ul> <li>4+ years in product marketing, growth marketing, or a related field, ideally in B2B marketplace, SaaS, or e-commerce&nbsp;</li> <li>Track record of launching product features and driving measurable adoption — defining metrics, owning GTM, reporting on results&nbsp;</li> <li>Strong data fluency — generating hypotheses, structuring analysis, making evidence-based decisions&nbsp;</li> <li>Cross-functional experience with Product and Engineering in an agile environment; able to build trust and influence without formal authority&nbsp;</li> <li>Experience briefing a lifecycle, CRM, or demand-gen team on product-driven campaigns&nbsp;</li> <li>Excellent written communication — translating complex platform behavior into clear buyer-facing and internal messaging&nbsp;</li> <li>High ownership orientation — proactively identifies problems rather than waiting to be directed</li> <li>Practical, hands-on experience applying replicable AI frameworks/processes within product marketing</li> </ul> <h4>&nbsp;</h4> <h4><strong>PREFERRED QUALIFICATIONS</strong></h4> <ul> <li>Experience working directly with Analytics or Data teams</li> <li>Familiarity with tools such as Salesforce, Amplitude, Jira, Braze, or similar CRM/analytics platforms</li> <li>Experience with landing page optimization or conversion rate experimentation</li> <li>Exposure to SEO/AEO content strategy as it relates to product discovery</li> <li>Background in marketplace businesses, recommerce, wholesale, or supply chain-adjacent industries</li> </ul> <p>&nbsp;</p> <p>The pay rate for this role will range between $110,000 to $150,000, per annum. We consider many factors when determining salary offers, such as the applicant’s work experience, education and training, skills, market data, and internal equity.</p> <p>&nbsp;</p><div class="content-conclusion"><p><strong>EMPLOYEE BENEFITS</strong></p> <ul> <li>Competitive compensation packages, including bonus and options</li> <li>Medical, Dental, and Vision benefits</li> <li>Paid Time Off, telecommuting, and matching 401(K)</li> <li>Support for continuing education</li> <li>Team offsites, social events, and extracurricular activities are a staple</li> <li>Snacks, drinks, and the occasional box of donuts</li> </ul> <p><strong><br><br>THE COMPANY</strong></p> <p>B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. Our customers range from today’s top brands and retailers that want best-in-class inventory resale management to tens of thousands of entrepreneurs looking to purchase valuable merchandise for their resale businesses.</p> <p>While the amount of returned and overstock inventory continues to grow, there is also growing pressure on retailers and consumers to adopt a more circular economy and keep products in use as long as possible. Accordingly, the need for re-commerce solutions - to find products a second life - has never been greater! At B-Stock we’re proud to play a large part in powering resale, reuse, and the circular economy through our platform: annually we sell over 130 million items across all categories and conditions, equating to 400 million pounds of inventory.&nbsp;</p> <p>We believe there is tremendous value in and demand for this inventory - no matter the category, condition, or location. With hundreds of thousands transactions completed annually, B-Stock gives buyers a simple and direct way to buy valuable products directly from retailers and offers sellers a technology-driven replacement for traditional resale methods, while boosting operational efficiency, recovery rates, and cycle time.</p> <p>Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down. Our core values have shaped the company we are today and will continue to drive our success for many years to come.</p> <p>For more information, visit <a href="http://www.bstock.com/careers/" target="_blank">bstock.com/careers/</a><br><br><strong><br>OUR VALUES<br><br></strong><strong><em>Make Each Dollar Count&nbsp;</em></strong><br>Whether it’s the recovery amount or a buyer’s budget, money matters to all of our clients. And because each dollar matters to them, it matters to us. &nbsp;</p> <p><strong><em>Take Our Work Seriously, Not Ourselves</em></strong><br>Everything at B-Stock continues to grow - everything but our egos, that is. We’re not afraid to let loose and laugh (often at ourselves).&nbsp;</p> <p><strong><em>Do The Hard Things Today That Will Pay Off Tomorrow</em></strong><br>We’re willing to sacrifice and endure, fail and adapt to reach our long-term goals.<em>&nbsp;</em></p> <p><strong><em>Use Trust As The Best Measure Of Success</em></strong><br>The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won’t succeed.</p> <p><strong><em>Find Strength In Numbers</em></strong><br>Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers.<br><br><br><em><br>No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock.<br><br></em><em>Work Authorization required.</em></p></div>