Senior Biz. Marketing Specialist (Search advertising) at Coupang

Taipei, TaiwanFull-timeMarketingPosted 10 days ago

About the Role

<div style="border-width: 100%;"> <div style="margin-top: 0in; margin-left: 0in; width: 7.8847in;"> <div style="margin-top: 0in; margin-left: 0in; width: 7.8847in;"> Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.   Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”   Position : Senior Biz. Marketing Specialist (Search advertising)   What will you do? 1. High-Precision Execution & Management <ul style="margin-top: 0in; margin-bottom: 0in;"> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Own the end-to-end execution of Paid Search campaigns across Google Ads and Microsoft Advertising.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Manage large-scale, high-pressure budgets with a focus on maximizing GMV while adhering to efficiency floors.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Ensure 100% account hygiene, including tracking parameters (MMP/OCI), bid caps, and negative keyword maintenance.</li> </ul> </ul> 2. Strategic Keyword & Search Expansion <ul style="margin-top: 0in; margin-bottom: 0in;"> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Lead aggressive Keyword Expansion initiatives to capture new market share without sacrificing ROAS.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Master Dynamic Search Ads (DSA) to identify long-tail opportunities and "fill the gaps" in manual keyword coverage.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Implement intent-based clustering to solve "Theme Fragmentation," ensuring Ad Groups remain semantically cohesive and aligned with Google's relevance algorithms.</li> </ul> </ul> 3. Advanced Data Analysis & "Deep Dives" <ul style="margin-top: 0in; margin-bottom: 0in;"> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Move beyond surface-level metrics (Traffic/Clicks) to analyze GPC (GMV per Click) and Signal Drift.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Conduct weekly deep dives into search term reports to prune broad-match leakage and identify emerging consumer trends.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Build opportunity-sizing models to forecast the impact of landing page optimizations or new initiative rollouts.</li> </ul> </ul> 4. Creative & Landing Page Optimization <ul style="margin-top: 0in; margin-bottom: 0in;"> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Partner with creative and regional teams (e.g., Korea/Global) to implement advanced features.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Analyze landing page friction points and advocate for high-converting destination URLs based on competitor benchmarking and internal conversion data.</li> </ul> </ul>   Basic Qualifications <ul style="margin-top: 0in; margin-bottom: 0in;"> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Experience: 5–8 years of experience in Paid Search/SEM, preferably within E-commerce or high-growth tech environments.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Technical Mastery: Expert-level knowledge of Google Ads (RSA, DSA, tROAS bidding). Familiarity with script-based automation or API-driven campaign management is a plus.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Data Literacy: Advanced Excel/Google Sheets skills are mandatory. Experience with SQL, Python, or data visualization tools (Tableau/Looker) is highly preferred for performing technical audits.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">MMP Expertise: Strong understanding of Mobile Measurement Partner (MMP) integrations and URL tracking logic for app-to-web environments.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Problem Solving: A "First Principles" thinker who doesn't just follow SOPs but creates them. You must be comfortable with ambiguity and proactive in learning new technologies (e.g., OCI integrations).</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Communication: Exceptional ability to simplify complex data into executive-level insights. Must be able to present in both English and Chinese to regional and local stakeholders.</li> </ul> </ul>     Preferred Qualifications <ul style="margin-top: 0in; margin-bottom: 0in;"> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Extreme Ownership: You close every thread you start. You are responsible for the health of the account 24/7 and ensure seamless transitions and delegations during absences.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">The "Hungry" Learner: You don't settle for "I don't know." You are motivated to explore the "why" behind performance shifts and stay ahead of platform algorithm changes.</li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle;">Efficiency First: You understand that scaling is easy, but scaling profitably is an art. You focus on purifying signals rather than just buying impressions.</li> </ul> </ul>      Recruitment Process and Others Recruitment Process Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider This job posting may be closed prior to the stated end date for application if all openings are filled. Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. Privacy Notice Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:   <a href="https://www.coupang.jobs/privacy-policy/">https://www.coupang.jobs/privacy-policy/</a> 人人均等的機會 Coupang提供均等的機會給所有員工。若沒有全球多元團隊的寶貴意見，我們不可能達成史無前例的成功 </div> </div> </div>

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