Forward Deployed Marketer at Cognition
About the Role
We are an applied AI lab building end-to-end software agents.
Software is how the modern world runs—but there's not enough of it, and too much of what exists isn't good enough. Banks and governments still run COBOL from the 1970s. Budgets go to technical debt and maintenance instead of the features customers actually want. The bottleneck has always been the same: engineering talent is scarce and expensive, and budgets only stretch so far.
AI agents make it possible to build more software, faster, at higher quality—and Cognition is at the center of that shift. We built Devin, the first AI software engineer, and we're working with some of the world's largest enterprises to fundamentally expand what their engineering organizations can deliver. We went from $1M to mid-nine-figures in revenue in a year, and are backed by some of the world’s top investors, including Founders Fund, General Catalyst, Lux Capital, and 8VC.
The Role
As a Forward Deployed Marketer at Cognition, you'll embed with a portfolio of Majors accounts, find the stories of business impact, and turn them into jointly beneficial marketing that educate prospects on what Devin can actually do inside real businesses — e.g. press, brand films, written stories, joint speaking. You'll tell the stories of how AI is diffusing into the global companies and government agencies the real world runs on. You might be a good fit if you’re excellent at building relationships, are intellectually curious, are able to parse through business and technical complexity, and have an instinct for a good story.
What you will do:
Embed in a portfolio of Majors accounts. Build relationships with the AE, the customer's engineering leaders, and the champions inside the account.
Find mutually beneficial plays for the customer and Cognition, by deeply understanding their priorities, blockers, and proposing solutions.
Identify the use cases worth telling externally and turn them into customer stories, press placements, executive bylines, keynote talks, and joint campaigns.
Produce customer stories across formats: written deep dives, video, photography, conference talks.
Run customer PR — joint announcements, press placements, executive interviews.
Build an enthusiastic bench of customer references and the programs to activate customers: boards, summits, etc.
Partner with Revenue Marketing to amplify customer proof points across events, email, and paid channels.
Manage production agencies and freelancers for shoots and campaign creation.
Enable AEs on how to use customer stories to close deals and drive expansion.
Travel to customer sites for shoots and executive meetings, in the US and internationally.
You should have:
4+ years in a role that required deep stakeholder management with enterprise customers. Forward-deployed engineering & strategy roles, customer marketing, enterprise sales, or enterprise comms backgrounds could fit.
A track record of working with Fortune 500 customers, navigating procurement, legal, comms, and executive sponsors to get things done.
Excellent written and verbal storytelling abilities. You go deep to understand your audience, and communicate at the right altitude.
Intellectual curiosity. You’re curious about how different industries work, and how AI is changing them.
Sales instincts: ability to convert customers into enthusiastic advocates.
Ability to go deep enough technically to tell engineering stories. You don't need to be a developer, but you need to hold your own with a VP of Engineering.
Highly organized, good at wrangling stakeholders at customers, inside Cognition, and at external production partners.
Willingness to travel.
Equal Opportunity
Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.