Associate Strategy Director at WPP Media

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>About WPP Media&nbsp;</strong></p> <p>WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.&nbsp;</p> <p>WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com&nbsp;</p> <p>At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media’s shared core values:&nbsp;</p> <ul> <li>Be <strong>Extraordinary</strong> by Leading Collectively to Inspire transformational Creativity.&nbsp;</li> <li>Create an <strong>Open </strong>environment by Balancing People and Client Experiences by Cultivating Trust.&nbsp;</li> <li>Lead <strong>Optimistically</strong> by Championing Growth and Development to Mobilize the Enterprise.&nbsp;</li> </ul> <p><strong>About the role:</strong></p> <p>The Strategy group is focused on moving the discipline forward into a new era of insights and business solutions. You’ll find all of the usual Strategy responsibilities like inspiring and applying audience, market and product insights to our clients objectives, creating robust communication strategies and tactics,&nbsp; and working with our internal teams to devise the best integrated strategies for clients.</p> <p>On top of all of that, we push for more.&nbsp;</p> <p>We puzzle over new data sets, new signals from social platforms, new ways to create and apply frameworks, new testing structures, and new innovations for our clients. It’s all new, unknown and just waiting for us to figure it out.</p> <p>This role will be a dedicated role for one of WPP media’s top global clients: Google. It will primarily be a portfolio role working across all Google brands on portfolio projects.</p> <p><br><strong>Reporting of the role:</strong></p> <p>This role reports to the Sr. Strategy Director (Google)</p> <p><strong>3 best things about the job:</strong></p> <ul> <li>You would be working in one of the most exciting agencies and with a team of energetic and diverse individuals</li> <li>Scope to work on various target segments and product categories</li> <li>Clients who are investing much more in new media channels – Digital, Mobile &amp; other emerging media</li> </ul> <p><strong>Measures of success:</strong></p> <p><strong>In three months:</strong></p> <ul> <li>You would be expected to have full understanding of our client business association &amp; your role</li> <li>Understand the different stakeholders within the agency and start building a relationship with them</li> <li>Ability to lead strategic discussions with clients</li> <li>Explore and master WPP Open (WPP’s AI operating system) and all the tools therein</li> </ul> <p><strong>In six months:</strong></p> <ul> <li>Proactively drive the strategic initiatives &amp; response to the client requirements &amp; briefs</li> <li>Have a full understanding of what is happening on the client’s business &amp; work accordingly</li> <li>Ability to start leading long term &amp; short-term strategic planning for the client</li> </ul> <p><strong>In twelve months:</strong></p> <ul> <li>Be visible as key POC of your team within the agency as well as with clients</li> <li>Be the seamless bridge between local clients &amp; regional/global agency team for strategic planning initiatives</li> <li>Drive annual, half-yearly and quarterly planning ensuring above benchmark scores for strategy on client feedback</li> </ul> <p><strong>Responsibilities of the role – </strong></p> <p><strong>Primary: Cross-brand portfolio projects:</strong> Play a key role in creating roadmaps and points of views that help make decisions across the Google portfolio&nbsp; i.e which of the portfolio brands&nbsp; should&nbsp; lead/support for sponsorships/ platforms/innovations etc</p> <p><strong>Business &amp; Category Monitoring:</strong>&nbsp;Create processes and frameworks for tracking audience, media &amp; platforms &amp; competition trends, transforming knowledge into actionable insights</p> <p><strong>Secondary:</strong></p> <p><strong>Custodian of best practices:</strong>&nbsp;Work closely with measurement/ analytics, planning and partnership teams to become the custodian of best practices across channels/touchpoints and tactics</p> <p><strong>Strategic Planning:</strong>&nbsp;Make &amp; present key campaign strategies in partnership with planning teams. Ownership of audience, touchpoint selection, media tasks and go-to-market approach. Contribute to annual, half yearly and quarterly strategy presentations</p> <p><strong>Skills and Experience</strong></p> <ul> <li>Strong ability to dissect complex&nbsp;brand,&nbsp;market, competitive, and internal data&nbsp;to&nbsp;build brand strategy and achieve brand goals</li> <li><em>Expertise in tools like&nbsp;TGI, GWI&nbsp;and&nbsp;AOP&nbsp;&amp;&nbsp;scenario planning</em></li> <li><em>Experience in Media &amp; platforms</em></li> <li>Strong communication &amp; presentation skills</li> <li>Presenting a compelling strategic narrative to diverse audiences: senior leadership,&nbsp;client&nbsp;teams, and external partners.</li> <li>Persuasion and negotiation to gain stakeholder buy-in</li> <li>Problem-Solving &amp; Critical Thinking</li> <li>Comfortable making &amp; presenting annual, quarterly strategy presentations for the different client business units in a global work environment</li> <li>With an experience of various responsibilities within the marketing/media ecosystem, should know digital marketing (thorough, Hands-on experience at some point in career) as well as offline marketing</li> <li>Go-getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude &amp; dare for innovation</li> <li>Someone with an experience with premium FMCG / technology / e-com / consulting / data analytics companies will be an added advantage</li> <li>An attitude of curiosity and collaboration is a must</li> </ul> <p><strong><span data-contrast="auto">Life at WPP Media &amp; Benefits</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span><span data-contrast="auto">  </span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="none">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></p> <p><span data-contrast="none">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span><span data-ccp-props="{}">&nbsp;<br><br>#LI-Promoted</span></p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>