Senior Executive, Paid Search at WPP Media

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><div style="margin-right: -0.9pt; text-align: justify; line-height: 115.0%;"><strong><span style="font-size: 11.0pt; line-height: 115.0%;">About Media Management and Delivery Team:</span></strong></div> <div style="margin-right: -0.9pt; text-align: justify; line-height: 115.0%;">&nbsp;</div> <div style="margin-right: -0.9pt; text-align: justify; line-height: 115.0%;"><span style="font-size: 11.0pt; line-height: 115.0%;">Media Management and Delivery Team (MMD) is a community of more than 300 specialists comprised of Search, Social, Programmatic &amp; Display, and Ad Tech Ops Practice Squads from across the WPP Media. MMD is designed to accelerate WPP Media clients’ businesses by leveraging the power and capabilities of WWP Media and its brands, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.</span></div> <div style="margin-bottom: 0.0in; line-height: 115.0%;"><span style="font-size: 11.0pt; line-height: 115.0%;">&nbsp;</span></div> <div style="line-height: 115.0%; margin: 0.0in 0.0in 0.0in 1.0in;"><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">&nbsp;</span></div> <div style="margin-right: 175.5pt; text-align: justify; line-height: 115.0%;"><strong><span style="font-size: 11.0pt; line-height: 115.0%;">Role Summary and Impact</span></strong></div> <div style="margin-right: 175.5pt; text-align: justify; line-height: 115.0%;">&nbsp;</div> <div style="text-align: justify; line-height: 115.0%;"><span style="font-size: 11.0pt; line-height: 115.0%;">We’re looking a <strong>Senior Executive, Paid Search</strong> and as a Senior Executive, Paid Search you will be responsible for the execution of paid search activity, building strong platform knowledge, and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis.</span></div> <div style="text-align: justify; line-height: 115.0%;">&nbsp;</div> <div style="text-align: justify; line-height: 115.0%;"><span style="font-size: 11.0pt; line-height: 115.0%;">&nbsp;</span></div> <div style="text-align: justify; line-height: 115.0%;"><strong><span style="font-size: 11.0pt; line-height: 115.0%;">Skills and Experience</span></strong></div> <div style="text-align: justify; line-height: 115.0%;">&nbsp;</div> <div style="text-align: justify; line-height: 115.0%;"><strong><span style="font-size: 11.0pt; line-height: 115.0%;">Campaign Management</span></strong></div> <ul style="margin-top: 0.0px;"> <li><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.</span></li> <li><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing &amp; evaluating tests with methodical accuracy.</span></li> <li><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.</span></li> </ul> <div style="text-align: justify; line-height: 115.0%;"><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">&nbsp;</span></div> <div style="text-align: justify; line-height: 115.0%;"><strong><span style="font-size: 11.0pt; line-height: 115.0%;">Operational Excellence</span></strong></div> <ul style="margin-top: 0.0px;"> <li><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">Conduct performance analysis, internal data maintenance, issue identification and solution development.</span></li> <li><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">Support on the day to day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.</span></li> <li><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.</span></li> </ul> <div style="margin-left: 0.5in; text-align: justify; line-height: 115.0%;"><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">&nbsp;</span></div> <div style="line-height: 115.0%;"><strong><span style="font-size: 11.0pt; line-height: 115.0%;">Qualifications</span></strong></div> <div style="line-height: 115.0%;">&nbsp;</div> <ul style="margin-top: 0.0px;"> <li><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">2-4 years of experience in digital marketing and deep Paid Search knowledge and experience, with current dated certifications (Google Ads Apps Certification, </span><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">AI Powered Shopping Ads Certification, Google Ads Creative Certification, AI Powered Performance Ads Certification, Google Ads Measurement Certification).</span><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">&nbsp;</span></li> <li><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">Understanding of bid management and core PPC technology platforms (Google Analytics, SA360 for example).</span></li> <li><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">Self-motivated and able to manage your and your direct report’s time effectively.</span></li> <li><span style="font-size: 11.0pt; line-height: 115.0%; font-family: Calibri , sans-serif;">Operationally proficient, with an affinity for numbers, an analytical thought process and keen to drive continued excellence.</span></li> </ul> <div style="text-align: justify; line-height: 115.0%;"><span style="font-size: 11.0pt; line-height: 115.0%;">&nbsp;</span></div> <div style="line-height: 115.0%;"> <p><strong>Life at WPP Media &amp; Benefits</strong></p> <p>Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically,&nbsp;firmly believing&nbsp;in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to&nbsp;leverage&nbsp;the extensive global WPP Media &amp; WPP networks to pursue their passions, build vital professional connections, and learn at the&nbsp;cutting edge&nbsp;of marketing and advertising.&nbsp;</p> <p>We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events&nbsp;showcasing&nbsp;team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.&nbsp;</p> <p>WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</p> <p>Please read our Privacy Notice (<a href="https://www.wppmedia.com/pages/privacy-policy">https://www.wppmedia.com/pages/privacy-policy</a>) for more information on how we process the information you provide.&nbsp;</p> <p>While we appreciate all applications received, only those candidates selected for an interview will be contacted.&nbsp;</p> </div> <div style="margin-bottom: 0.0in; line-height: 115.0%;"><span style="font-size: 11.0pt; line-height: 115.0%;">&nbsp;</span></div> <div style="margin-bottom: 0.0in; line-height: 115.0%;"><span style="font-size: 11.0pt; line-height: 115.0%;"><strong>#LI-Promoted</strong></span></div><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>