Account Manager, Planning at WPP Media

London, United KingdomFull-timeClient TeamsPosted 23 days ago

About the Role

<div class="content-intro">About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</div>2221 - Account Manager, Planning About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Role Summary and Impact We are recruiting for an Account Manager who is an exceptional and driven media planner to join our Connections Planning team.  You will be working across Booking.com and Grow (including clients Bolt, Liquid IV and Chopstix)  Booking.com: As one of the world's largest online travel agencies, we're on a mission to connect travellers with our brand at the right moment, in the right places, with the right content, driving both brand and business objectives. We're seeking a dynamic Account Manager to join our UK Planning team. In this pivotal role, you'll be at the heart of our innovative, video-first advertising strategy, focused on maximizing reach and efficiency to target online travel bookers. You'll collaborate closely with our internal exchange teams and the Mindshare Worldwide agency (managing our Amsterdam clients), contributing to groundbreaking global deals with leading video streaming services and playing a key part in a major new global campaign launching this summer.   Grow@Mindshare is an arm of Mindshare that nurtures clients that are often newer to media that want an "agile, lean and faster," approach. Grow is fast-moving, dynamic and we work in true partnership with our clients. Some recent exciting work we have been responsible for includes the launch of Liquid I.V.s new Sugar Free electrolyte range and a 360-degree partnership with Runna and Strava in the lead up to and across the London Marathon weekend.    In terms of your day to day, the bulk of your time will be spent on planning exciting, award-winning campaigns as well as working with channel specialists to make those plans a reality. This involves everything from defining the approach to audience, designing the connections plan across all relevant touchpoints as well as working on content creation and measurement. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: <ul> <li>Be Extraordinary by Leading Collectively to Inspire transformational Creativity.</li> <li>Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.</li> <li>Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.</li> </ul> About the role <ul> <li>Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required.</li> <li>Help design an approach that outlines how and where we will connect with defined audiences in media</li> <li>Support the team in designing the connections ecosystem & plan, working closely and collaboratively with channel specialists</li> <li>Day to day management of campaigns as a key liaison between clients and channel specialists</li> <li>Designing measurement & testing framework to inform as well as measure and optimise the campaigns</li> </ul> About you <ul> <li>You show a breadth of understanding of all media channels and can confidently discuss the role they play within a comms strategy  </li> <li>Have an interest in both brand and performance campaigns  </li> <li>You have a strong knowledge of audience planning tools  </li> <li>Ability to draw clear insights and implications for media (i.e. connecting the outputs of different insight systems successfully)  </li> <li>Demonstrate a passion for media and understanding of what makes a great media campaign. </li> <li>You are confident in presenting with passion and conviction. </li> <li>You are excited to work as part of a team; immediate, wider department and specialists as required. Leading by example though presence and contribution. Taking the responsibility for working in a collaborative, inclusive way </li> <li>You demonstrate excellent attention to detail and accuracy in output and meeting deadlines.  </li> <li>Demonstrate a proactive desire to continually improve own knowledge and wider skill set  </li> <li>You are open minded, flexible and have a challenger mindset.</li> </ul> Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location Please read our Privacy Notice (<a href="https://www.wppmedia.com/pages/privacy-policy">https://www.wppmedia.com/pages/privacy-policy)</a> for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.  #LI-Promoted<div class="content-conclusion"> Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a> for more information on how we process the information you provide. </div>

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