Digital Media Planner - Political Cycle 2026 at GMMB
Washington, District of Columbia, United StatesFull-timePaid Media - Social/DigitalPosted about 1 month ago
Apply with PipelineAbout the Role
<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>What matters to you? Do you want a job that lets you fight for those things?</strong></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;" data-olk-copy-source="MessageBody">Good jobs let you apply your skills. Great jobs feed your sense of purpose.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">The thing that defines GMMB isn't what we do—it's our why. We want to make a difference in the world. And we're pretty good at doing good.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Come join the sharp, passionate people at GMMB who bring deep expertise on the issues we care about, from education, health, and climate, to democracy, economic mobility, and social justice. We work with candidates and organizations committed to what matters, because change doesn't just happen on election day. It happens every day.</span></p>
<p> </p></div><ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>GMMB has a hybrid work schedule with at least three days in office presence; additional in office days as needed. </strong></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>This position is based in Washington, DC. </strong></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Salary range - $65,000 - $85,000 </strong></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>This is a full-time, salaried and benefits eligible position to run through mid-November 2026.</strong></span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW260106417 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW260106417 BCX0"><span class="TextRun SCXW172228161 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW172228161 BCX0">GMMB seeks an experienced Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for our political clients. In this role, you'll synthesize industry research and trends to create compelling media recommendations, manage cross-platform digital campaigns across display, video, social, and mobile, and present strategic insights to clients and prospects.</span></span></span></span></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="color: rgb(230, 126, 35);"><strong>You are</strong></span>…a <span style="color: rgb(230, 126, 35);"><strong>Digital Media Planner </strong></span>who knows how to:</span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW148964014 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW148964014 BCX0"><span class="TextRun SCXW84202894 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW84202894 BCX0"><span class="TextRun SCXW169606157 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW169606157 BCX0"><span class="TextRun SCXW140324093 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW140324093 BCX0">Provide expert counsel and guidance to clients on digital media advertising strategies</span><span class="NormalTextRun SCXW140324093 BCX0">.</span></span><span class="EOP SCXW140324093 BCX0" data-ccp-props="{"335559739":0}"> </span></span></span></span></span></span></span></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW148964014 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW148964014 BCX0"><span class="TextRun SCXW84202894 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW84202894 BCX0"><span class="EOP SCXW50194640 BCX0" data-ccp-props="{"335559739":0}"><span class="TextRun SCXW202973186 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW202973186 BCX0"><span class="TextRun SCXW168535381 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW168535381 BCX0">Synthesize digital media research, </span><span class="NormalTextRun SCXW168535381 BCX0">reports</span><span class="NormalTextRun SCXW168535381 BCX0"> and trends to inform and create</span><span class="NormalTextRun SCXW168535381 BCX0"> compelling media POVs and recommendations based on target audiences and client goals</span><span class="NormalTextRun SCXW168535381 BCX0">.</span></span><span class="EOP SCXW168535381 BCX0" data-ccp-props="{"335559739":0}"> </span></span></span></span></span></span></span></span></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW148964014 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW148964014 BCX0"><span class="TextRun SCXW84202894 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW84202894 BCX0"><span class="EOP SCXW50194640 BCX0" data-ccp-props="{"335559739":0}"><span class="TextRun SCXW202973186 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW202973186 BCX0"><span class="TextRun SCXW232993600 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW232993600 BCX0">Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches</span><span class="NormalTextRun SCXW232993600 BCX0">.</span></span><span class="EOP SCXW232993600 BCX0" data-ccp-props="{"335559739":0}"> </span></span></span></span></span></span></span></span></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW148964014 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW148964014 BCX0"><span class="TextRun SCXW84202894 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW84202894 BCX0"><span class="EOP SCXW50194640 BCX0" data-ccp-props="{"335559739":0}"><span class="TextRun SCXW202973186 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW202973186 BCX0"><span class="TextRun SCXW112335948 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW112335948 BCX0">Manage day-to-day media buying needs, including delivering creative specs to vendors, </span><span class="NormalTextRun SCXW112335948 BCX0">facilitating</span><span class="NormalTextRun SCXW112335948 BCX0"> payment to vendors, etc.</span></span><span class="EOP SCXW112335948 BCX0" data-ccp-props="{"335559739":0}"> </span></span></span></span></span></span></span></span></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW148964014 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW148964014 BCX0"><span class="TextRun SCXW84202894 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW84202894 BCX0"><span class="EOP SCXW50194640 BCX0" data-ccp-props="{"335559739":0}"><span class="TextRun SCXW202973186 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW202973186 BCX0"><span class="TextRun SCXW121205224 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW121205224 BCX0">Monitor campaign performance, </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW121205224 BCX0">optimize</span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW121205224 BCX0"> </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW121205224 BCX0">in order </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW121205224 BCX0">to achieve</span><span class="NormalTextRun SCXW121205224 BCX0"> </span><span class="NormalTextRun SCXW121205224 BCX0">objectives</span><span class="NormalTextRun SCXW121205224 BCX0">, and analyze and report results</span><span class="NormalTextRun SCXW121205224 BCX0">.</span></span><span class="EOP SCXW121205224 BCX0" data-ccp-props="{"335559739":0}"> </span></span></span></span></span></span></span></span></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW148964014 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW148964014 BCX0"><span class="TextRun SCXW84202894 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW84202894 BCX0"><span class="EOP SCXW50194640 BCX0" data-ccp-props="{"335559739":0}"><span class="TextRun SCXW202973186 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW202973186 BCX0"><span class="TextRun SCXW196153380 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW196153380 BCX0">Understand the value and role of evolving digital </span><span class="NormalTextRun SCXW196153380 BCX0">platforms</span><span class="NormalTextRun SCXW196153380 BCX0">, and stay abreast of industry trends, best practices and targeting techniques </span><span class="NormalTextRun SCXW196153380 BCX0">to</span><span class="NormalTextRun SCXW196153380 BCX0"> continually enhance digital media plans and campaign performance</span><span class="NormalTextRun SCXW196153380 BCX0">.</span></span><span class="EOP SCXW196153380 BCX0" data-ccp-props="{"335559739":0}"> </span></span></span></span></span></span></span></span></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW148964014 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW148964014 BCX0"><span class="TextRun SCXW84202894 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW84202894 BCX0"><span class="EOP SCXW50194640 BCX0" data-ccp-props="{"335559739":0}"><span class="TextRun SCXW202973186 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW202973186 BCX0"><span class="TextRun SCXW51904250 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW51904250 BCX0">Develop relationships with media vendors, understand the unique</span><span class="NormalTextRun SCXW51904250 BCX0"> services/offerings of each, evaluate proposals, and negotiate contracts</span><span class="NormalTextRun SCXW51904250 BCX0">.</span></span><span class="EOP SCXW51904250 BCX0" data-ccp-props="{"335559739":0}"> </span></span></span></span></span></span></span></span></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW148964014 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW148964014 BCX0"><span class="TextRun SCXW84202894 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW84202894 BCX0"><span class="EOP SCXW50194640 BCX0" data-ccp-props="{"335559739":0}"><span class="TextRun SCXW202973186 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW202973186 BCX0"><span class="TextRun SCXW76254130 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW76254130 BCX0">Educate internal teams (creative, account, </span><span class="NormalTextRun SCXW76254130 BCX0">production</span><span class="NormalTextRun SCXW76254130 BCX0"> and media) on digital media advertising strategies, tactics, </span><span class="NormalTextRun SCXW76254130 BCX0">trends</span><span class="NormalTextRun SCXW76254130 BCX0"> and best practices</span><span class="NormalTextRun SCXW76254130 BCX0">.</span></span><span class="EOP SCXW76254130 BCX0" data-ccp-props="{"335559739":0}"> </span></span></span></span></span></span></span></span></span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt; color: rgb(230, 126, 35);"><strong>You have…</strong></span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW148964014 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW148964014 BCX0"><span class="TextRun SCXW43904019 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW43904019 BCX0"><span class="TextRun SCXW17888721 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW17888721 BCX0">Bachelor’s</span><span class="NormalTextRun SCXW17888721 BCX0"> degree from four-year college or university </span><span class="NormalTextRun SCXW17888721 BCX0">required.</span></span></span></span></span></span></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW245231135 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW245231135 BCX0">3-5 years of digital advertising experience.</span></span><span class="EOP SCXW245231135 BCX0" data-ccp-props="{"335559739":0}"> </span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW124805947 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW124805947 BCX0"><span class="TextRun SCXW51180729 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW51180729 BCX0"><span class="TextRun SCXW242798119 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW242798119 BCX0">Experience buying and managing cross-platform digital advertising programs, </span><span class="NormalTextRun SCXW242798119 BCX0">utilizing</span><span class="NormalTextRun SCXW242798119 BCX0"> various assets including display, video, and mobile.</span></span></span></span></span></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW124805947 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW124805947 BCX0"><span class="TextRun SCXW51180729 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW51180729 BCX0"><span class="EOP SCXW242798119 BCX0" data-ccp-props="{"335559739":0}"><span class="TextRun SCXW41670896 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW41670896 BCX0">Experience managing awareness (branding or message) and acquisition programs.</span></span><span class="EOP SCXW41670896 BCX0" data-ccp-props="{"335559739":0}"> </span></span></span></span></span></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW124805947 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW124805947 BCX0"><span class="TextRun SCXW51180729 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW51180729 BCX0"><span class="EOP SCXW242798119 BCX0" data-ccp-props="{"335559739":0}"><span class="EOP SCXW41670896 BCX0" data-ccp-props="{"335559739":0}"><span class="TextRun SCXW265571142 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW265571142 BCX0">Experience working with an ad-serving platform.</span></span><span class="EOP SCXW265571142 BCX0" data-ccp-props="{"335559739":0}"> </span></span></span></span></span></span></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW124805947 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW124805947 BCX0"><span class="TextRun SCXW51180729 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW51180729 BCX0"><span class="EOP SCXW242798119 BCX0" data-ccp-props="{"335559739":0}"><span class="EOP SCXW41670896 BCX0" data-ccp-props="{"335559739":0}"><span class="EOP SCXW265571142 BCX0" data-ccp-props="{"335559739":0}"><span class="TextRun SCXW219495381 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW219495381 BCX0">Understanding of search engine marketing space and social media platforms.</span></span></span></span></span></span></span></span></span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span class="TextRun SCXW124805947 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW124805947 BCX0"><span class="TextRun SCXW51180729 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW51180729 BCX0"><span class="EOP SCXW242798119 BCX0" data-ccp-props="{"335559739":0}"><span class="EOP SCXW41670896 BCX0" data-ccp-props="{"335559739":0}"><span class="EOP SCXW265571142 BCX0" data-ccp-props="{"335559739":0}"><span class="EOP SCXW219495381 BCX0" data-ccp-props="{"335559739":0}"><span class="TextRun SCXW173711407 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW173711407 BCX0">Strong analytical skills with an ability to understand paid media concepts quickly.</span></span><span class="EOP SCXW173711407 BCX0" data-ccp-props="{"335559739":0}"> </span></span></span></span></span></span></span></span></span></li>
</ul>
<p> </p><div class="content-conclusion"><p></p>
<p></p>
<p><em><span data-olk-copy-source="MessageBody">GMMB is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: GMMB is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at GMMB are based on business needs, job requirements and individual qualifications, without regard to race, age, sex, national origin, ethnicity, mental or physical disability, religion, color, sexual orientation, gender identity and/or expression or military status or other categories defined by applicable local, state and federal statutes in the locations where we operate. GMMB encourages applicants of all ages. GMMB will not tolerate discrimination or harassment based on any of these characteristics.</span></em></p>
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<p><em>GMMB </em><em>values the importance of inclusion and impact. Our success depends on fostering a truly inclusive culture where everyone is welcomed, and where their talents and ideas are channeled into our work. While providing this information is strictly voluntary, we encourage all applicants to provide demographic information. This information, as stated in our EEO statement, will not be used to make employment related decisions. This information will only be shared with qualified and limited personnel who build policies and programs that help make GMMB an inclusive firm. </em></p>
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<p><em>If you have any questions about the information collected, how it is used and/or have suggestions please reach out to Talent and Culture <a href="mailto:[email protected]).%20(Updatewith" data-linkindex="3">[email protected]</a></em></p>
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