Head of Marketing at Exactera

<div class="content-intro"><p><strong>Exactera </strong>has offices in<strong> New York City, Tarrytown NY, San Diego, CA, London,&nbsp;</strong>and <strong>Argentina.&nbsp;</strong></p></div><h3><strong>The Opportunity</strong></h3> <p>This is Exactera's first true Head of Marketing, and it is a builder's role. We have a clear marketing strategy in place and a strong foundation to build from. What we need now is the right person to come in, learn our business deeply, and execute with precision and pace. You will grow into a key voice in how the strategy evolves, but Day 1 is about understanding the mission and helping us execute at a high level. You will report directly to the CRO and work cross-functionally with our GTM team and Subject Matter Experts across our business units. Your foundation is content and AI, your instincts lean toward demand generation, and your scope is the full marketing function.</p> <h3><strong>What&nbsp;You&nbsp;Will&nbsp;Own</strong></h3> <ul> <li>Build and run a high-cadence content engine: own the editorial calendar, partner with SMEs across Transfer Pricing, R&amp;D Credits, and Indirect Tax, and produce a mix of evergreen thought leadership and campaign-mapped content that moves our audience</li> <li>Own&nbsp;GEO&nbsp;and&nbsp;AEO&nbsp;strategy&nbsp;and&nbsp;execution&nbsp;in&nbsp;partnership&nbsp;with&nbsp;our&nbsp;external&nbsp;service&nbsp;partner,&nbsp;positioning&nbsp;Exactera&nbsp;ahead&nbsp;of&nbsp;the&nbsp;curve&nbsp;for&nbsp;AI-powered&nbsp;search&nbsp;by&nbsp;end&nbsp;of&nbsp;year</li> <li>Drive&nbsp;demand&nbsp;generation&nbsp;through&nbsp;integrated&nbsp;campaigns&nbsp;across&nbsp;email,&nbsp;paid,&nbsp;social,&nbsp;and&nbsp;events,&nbsp;mapped&nbsp;to&nbsp;buyer&nbsp;personas,&nbsp;tax&nbsp;timelines,&nbsp;and&nbsp;our&nbsp;existing&nbsp;campaign&nbsp;framework</li> <li>Own&nbsp;website&nbsp;strategy&nbsp;and&nbsp;CMS&nbsp;management:&nbsp;keep&nbsp;the&nbsp;site&nbsp;current,&nbsp;optimize&nbsp;for&nbsp;conversion&nbsp;and&nbsp;discoverability,&nbsp;and&nbsp;continuously&nbsp;improve&nbsp;performance</li> <li>Lead&nbsp;the&nbsp;design&nbsp;and&nbsp;production&nbsp;of&nbsp;internal&nbsp;and&nbsp;external&nbsp;collateral&nbsp;including&nbsp;sales&nbsp;one-pagers,&nbsp;decks,&nbsp;campaign&nbsp;assets,&nbsp;and&nbsp;event&nbsp;materials,&nbsp;maintaining&nbsp;brand&nbsp;consistency&nbsp;across&nbsp;every&nbsp;output</li> <li>Manage&nbsp;our&nbsp;marketing&nbsp;coordinator&nbsp;and&nbsp;external&nbsp;resources,&nbsp;and&nbsp;build&nbsp;the&nbsp;team&nbsp;thoughtfully&nbsp;as&nbsp;the&nbsp;company&nbsp;scales</li> </ul> <h3><strong>Who&nbsp;You&nbsp;Are</strong></h3> <ul> <li>7&nbsp;to&nbsp;10&nbsp;years&nbsp;of&nbsp;B2B&nbsp;marketing&nbsp;experience,&nbsp;with&nbsp;a&nbsp;strong&nbsp;lean&nbsp;toward&nbsp;content,&nbsp;AI-enabled&nbsp;workflows,&nbsp;and&nbsp;demand&nbsp;generation,&nbsp;and&nbsp;the&nbsp;range&nbsp;to&nbsp;own&nbsp;the&nbsp;full&nbsp;function</li> <li>Proven&nbsp;ability&nbsp;to&nbsp;execute&nbsp;in&nbsp;a&nbsp;lean,&nbsp;high-output&nbsp;environment:&nbsp;you&nbsp;are&nbsp;as&nbsp;comfortable&nbsp;writing&nbsp;copy&nbsp;and&nbsp;managing&nbsp;a&nbsp;CMS&nbsp;as&nbsp;you&nbsp;are&nbsp;running&nbsp;a&nbsp;campaign&nbsp;or&nbsp;analyzing&nbsp;performance&nbsp;data</li> <li>Hands-on&nbsp;with&nbsp;HubSpot&nbsp;or&nbsp;similar&nbsp;marketing&nbsp;automation,&nbsp;CMS&nbsp;platforms,&nbsp;and&nbsp;website&nbsp;performance&nbsp;optimization</li> <li>AI-adept&nbsp;and&nbsp;already&nbsp;using&nbsp;tools&nbsp;daily:&nbsp;our&nbsp;stack&nbsp;includes&nbsp;Claude,&nbsp;Lovable,&nbsp;n8n,&nbsp;and&nbsp;Gamma,&nbsp;and&nbsp;if&nbsp;you&nbsp;have&nbsp;a&nbsp;must-have&nbsp;tool&nbsp;not&nbsp;on&nbsp;the&nbsp;list,&nbsp;we&nbsp;will&nbsp;buy&nbsp;the&nbsp;license</li> <li>A&nbsp;strong&nbsp;writer&nbsp;who&nbsp;can&nbsp;make&nbsp;complex&nbsp;tax&nbsp;and&nbsp;finance&nbsp;topics&nbsp;compelling,&nbsp;with&nbsp;the&nbsp;judgment&nbsp;to&nbsp;know&nbsp;when&nbsp;to&nbsp;go&nbsp;deep&nbsp;and&nbsp;when&nbsp;to&nbsp;keep&nbsp;it&nbsp;sharp</li> <li>Hungry to own something, grow into a exec-level leader, and build a function that reflects your standards</li> </ul> <h3><strong>What&nbsp;Success&nbsp;Looks&nbsp;Like</strong></h3> <ul> <li>You&nbsp;have&nbsp;learned&nbsp;the&nbsp;business&nbsp;and&nbsp;are&nbsp;executing&nbsp;against&nbsp;the&nbsp;existing&nbsp;strategy&nbsp;with&nbsp;confidence&nbsp;within&nbsp;the&nbsp;first&nbsp;60&nbsp;days</li> <li>A&nbsp;consistent,&nbsp;high-quality&nbsp;content&nbsp;engine&nbsp;is&nbsp;running&nbsp;and&nbsp;GEO/AEO&nbsp;execution&nbsp;is&nbsp;underway&nbsp;by&nbsp;end&nbsp;of&nbsp;Q3</li> <li>Demand&nbsp;generation&nbsp;campaigns&nbsp;are&nbsp;in-market&nbsp;and&nbsp;contributing&nbsp;to&nbsp;pipeline&nbsp;by&nbsp;year&nbsp;end</li> <li>Website,&nbsp;collateral,&nbsp;and&nbsp;brand&nbsp;are&nbsp;polished,&nbsp;consistent,&nbsp;and&nbsp;current&nbsp;across&nbsp;every&nbsp;channel</li> <li>The marketing function is recognized internally as a strategic driver, and you are on a clear path toward exec-level</li> </ul> <h3><strong>Why&nbsp;Exactera</strong></h3> <p>We hire deliberately and invest deeply in every person we bring on. This role has full CRO partnership, a seat at the GTM leadership table, and a genuine opportunity to shape how Exactera is perceived and positioned in the market. We are building something durable, and we want a Head of Marketing who wants to grow with it. If you are a builder ready to own the whole thing, we want to talk.</p> <p>&nbsp;</p><div class="content-conclusion"><h3>What We Offer:<br><em>(The following only applies to US-based positions)</em></h3> <ul> <li> <div>A collaborative team culture with opportunities for career development.&nbsp;</div> </li> <li> <div>Ample opportunities to be recognized, build valuable skills, and grow your career.&nbsp;</div> </li> <li> <div>Generous vacation policy, including paid parental leave.&nbsp;</div> </li> <li> <div>Comprehensive health plans with FSA and HSA options.&nbsp;</div> </li> <li> <div>401(k) retirement plan.&nbsp;</div> </li> <li> <div>Life and disability insurance coverage.&nbsp;</div> </li> <li> <div>Supplemental benefits like a dependent care savings plan, pet insurance, will preparation, and an employee assistance program.&nbsp;</div> </li> </ul> <p>&nbsp;</p> <h3>About Us:</h3> <div data-olk-copy-source="MessageBody">At Exactera, a FinTech SaaS start-up founded in 2016, we stand at the intersection of human and machine intelligence. Our corporate tax solutions are powered by AI and cloud-based technologies, serving customers worldwide. With over $100 million in funding from Savant Venture Fund and Insight Partners, we are poised for growth. We are committed to diversity, inclusion, and equal opportunities for all.&nbsp;</div> <p>&nbsp;</p></div>