Senior Brand Marketing Associate at Banza

New York, NYFull-timeMarketingPosted about 1 month ago

About the Role

Location: New York City (Hybrid). Our team works from our NYC office twice a week. Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese, using chickpeas. Why? Because we know chickpeas aren’t just delicious; they’re also one of the most nutritious and sustainable foods. Yet 80% of the country isn’t eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the #1 better-for-you pasta brand in the country, and our products are available in over 21,000 stores nationwide. We’ve been named one of TIME Magazine’s Best Inventions of the Year, Adweek’s Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more. Your Mission: As Banza’s Senior Brand Marketing Associate, you’ll own many of the most important ways Banza shows up in the real world: our brand ambassador program, our events and trade shows, our packaging and design output, and our influencer and creator partnerships. You’ll be well supported with resourcing: you’ll manage a desk of external designers, a tradeshow agency, an influencer consultancy, and anything else you need to manage multiple important workstreams. It’s an extremely exciting opportunity to touch multiple different parts of marketing. This role reports to the Brand Marketing Manager. What You’ll Do: Project Manage Expertly <ul> <li style="font-size: 12pt;">Own the master calendar across packaging, influencer campaigns, ambassador activations and events, and and keep every stakeholder on track</li> <li style="font-size: 12pt;">Build and maintain the trackers, briefs, and intake processes along with help from partners</li> <li style="font-size: 12pt;">Triage competing requests from Sales, Product, Ops, and leadership, and make the call on what moves and what waits</li> </ul> <h3>Packaging & design outsourcing</h3> <ul> <li style="font-size: 12pt;">Own the end-to-end packaging process across product lines, from brief through QC and print-ready files</li> <li style="font-size: 12pt;">Own our freelance designer bench: match the right designer to the right project, brief them well, negotiate rates, manage timelines, and hold the quality bar on what comes back</li> <li style="font-size: 12pt;">Run packaging and shelf audits to find opportunities for in-store breakthrough, and bring recommendations to the table</li> </ul> <h3>Influencer & creator partnerships</h3> <ul> <li style="font-size: 12pt;">Manage the day-to-day relationship with our influencer consultancy and freelance partner, supporting the development of influencer strategy & briefs, while they lead execution..</li> <li style="font-size: 12pt;">Ensure the paid social team always has enough strong UGC to work with</li> <li style="font-size: 12pt;">Identify where the current playbook is stale and propose new formats, platforms, and partners to test.</li> </ul> <h3>Events and Ambassador</h3> <ul> <li style="font-size: 12pt;">Plan and execute all trade shows and events, from Expo West to retailer roadshows: booth logistics, swag, collateral, staffing, and on-site run of show</li> <li style="font-size: 12pt;">Manage our booth agency and event vendors</li> <li style="font-size: 12pt;">Oversee a demo agency & plan in store demos</li> <li style="font-size: 12pt;">Manage a team of external ambassadors who are building local superfan communities in their hometowns </li> <li style="font-size: 12pt;">Track performance, share learnings, and make the case for where to expand or pull back</li> </ul> Who you are: <ul> <li style="font-size: 12pt;">You are an exceptional project manager - You are hyper organized. Nothing falls through the cracks, and people know that about you.</li> <li style="font-size: 12pt;">You’re excited to oversee a lot - Four workstreams sounds energizing to you, not alarming. You’d rather be busy across a range of projects than deep on one..</li> <li style="font-size: 12pt;">You have about 4-6 years of marketing experience - Ideally with time spent in influencer, events, packaging, or brand marketing at a CPG food and beverage company</li> <li style="font-size: 12pt;">You get great work out of external partners - You’ve briefed designers, creators, or agencies before, and you know how to give feedback that gets you a better second round.</li> <li style="font-size: 12pt;">You’re a clear writer and communicator - You explain the “why” behind your thinking, and your briefs leave no room for guessing.</li> <li style="font-size: 12pt;">You’re a self-starter - You chase down answers, follow up, and don’t need a manager to unblock you on the small stuff.</li> <li style="font-size: 12pt;">You’re excited about Banza - You have a real interest in food and the culture around it.</li> </ul> To Apply: Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting. If you have any questions, please email <a href="mailto:[email protected]">[email protected]</a>. We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Banza. Compensation  The salary range for this role is $82k-$100k. The range is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles and locations. Any updates to the salary range or considerations based on your experience and location will be communicated to you as a candidate. Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, geographical location, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall within the range based on these factors.  Perks and Benefits  <ul> <li style="font-size: 12pt;">Equity in Banza </li> <li style="font-size: 12pt;">Annual Bonus </li> <li style="font-size: 12pt;">Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents</li> <li style="font-size: 12pt;">One Medical Membership</li> <li style="font-size: 12pt;">Short Term Disability and Life Insurance  </li> <li style="font-size: 12pt;">Flexible Spending Account / Health Savings Account</li> <li style="font-size: 12pt;">Commuter Benefits </li> <li style="font-size: 12pt;">401(k) </li> <li style="font-size: 12pt;">Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off</li> <li style="font-size: 12pt;">Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow</li> <li style="font-size: 12pt;">New Parents: 12 weeks of paid parental leave plus additional optional leave time to add, and 4 weeks of flexible return to work arrangements. </li> <li style="font-size: 12pt;">Breast milk shipping service for traveling team members provided by Milk Stork</li> <li style="font-size: 12pt;">Monthly fitness, internet and phone stipends </li> <li style="font-size: 12pt;">Monthly lunch stipend to encourage team member connection</li> <li style="font-size: 12pt;">Annual education stipend </li> <li style="font-size: 12pt;">Home office set-up stipend </li> <li style="font-size: 12pt;">Unlimited Pasta, Rice & Mac</li> <li style="font-size: 12pt;">$500 annual stipend to purchase our pizza and waffles, wherever they're sold</li> <li style="font-size: 12pt;">Quarterly snack box for remote employees </li> <li style="font-size: 12pt;">Lively NYC office stocked with snacks and beverages </li> <li style="font-size: 12pt;">Quarterly in-person and remote events </li> </ul> Our Commitment: Banza is committed to a diverse and inclusive workforce. To achieve our mission of inspiring people to eat more chickpeas and other beans, we greatly benefit from a range of perspectives, which comes from diversity of all types, at all levels of the organization. Facilitating diversity and inclusion is the smart thing for our business. So we strongly encourage women, veterans, people with all abilities, people of color, and gender nonconforming candidates to apply. Banza is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Banza will consider qualified applicants, including those with criminal histories consistent with legal requirements. Banza participates in E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States. As a participating employer, we provide the federal government with Form I-9 information to verify work authorization. For more information about E-Verify, please visit <a href="https://www.e-verify.gov/">www.e-verify.gov</a>. If you have any questions, please email [email protected].

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