Brand & Communications Manager - GCR at AppsFlyer

<h1><strong>Brand &amp; Communications Manager - GCR</strong></h1> <p>Beijing, China</p> <p>Are you a creative and driven public relations and digital communications marketer with a knack for landing major media hits and managing strategic communications and PR programs? Do you think BIG and are you passionate about mobile and marketing technology, with a desire to boost brand awareness, amplify the voice and enhance the position of a leading company that’s transforming an industry?</p> <p>We’re looking for a Brand &amp; Communications manager with B2B experience -- preferably in the mobile or tech field -- to help drive traditional/ digital communications across a diverse range of verticals and markets throughout GCR. The ideal candidate has a hunger for creating compelling stories and ideas that garner attention from key industry and mainstream media, online communities, influencers, analysts and additional stakeholders. He or she thrives in a dynamic environment, is creative, data-driven, and an independent self-starter -- while knowing how to lead a team and agencies to orchestrate initiatives between regional and global marketing teams and their goals. This role will report directly to Sr. Director of Marketing, GCR.</p> <p>What you'll do:</p> <ul> <li>Develop and implement fully integrated branding/communications plans in numerous markets across GCR – from strategy to tactics to execution</li> <li>Identify, leverage and prioritize opportunities to provide value that garners exposure in business, technology, marketing, advertising and mobile industries – and beyond</li> <li>Articulate and scale AppsFlyer’s thought leadership, defining topics for engagement through bylines, speaking opportunities, rapid-response, media interviews, announcements, events, awards, white papers, digital interactions, co-marketing initiatives and more</li> <li>Play a central role in the company’s content creation using data; this includes China-specific blog posts, presentations, guides, data studies, white papers, videos, infographics, webinars, and press bylines. This also includes developing outlines, briefs, and ideas into effective, well-researched content pieces that make an impact</li> <li>Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various markets and channels, while constantly measuring results and optimizing for success&nbsp;</li> <li>Cultivate relationships with partners, customers and 3rd parties in order to leverage joint PR/marketing efforts and grow the AppsFlyer community base</li> <li>Partner across the organization to employ communication strategies that align with key regional and global objectives (product launches, educational content &amp; research reports on industry topics, conveying customer success stories, etc.) and strengthen the company’s overall narrative while maximizing impact on the AppsFlyer brand and business</li> </ul> <p>What you have:</p> <ul> <li>5+ years experience creating and executing integrated PR / communications strategy &amp; plans across regional markets for a high-tech or international company</li> <li>Excellent communication skill with growth mindset, good at managing stakeholders from different aspects and multitasking in a high-pace environment</li> <li>Track record of prominent press placements, existing relationships with top technology, business and industry trade reporters, savvy at both media and influencer relations (traditional, social, digital)</li> <li>Exceptional skills in writing, editing,with an ability to simplify complex data into actionable insights; as well as exceptional analytical and critical thinking skills</li> <li>Strong story development skills, with an eye for detail and ability to drive stories with compelling visuals and messaging, providing spokesperson support</li> <li>Knowledge and interest in the worlds of tech, mobile, and digital marketing; Understanding of market trends and how to turn data into compelling stories, messages and campaigns</li> <li>Expertise managing agencies and coordinating with internal and external stakeholders to drive terrific results, ensuring messages are conveyed effectively and consistently across channels</li> <li>Native Chinese speaker and advanced proficiency in written and spoken English<br><br></li> </ul> <p>Bonus points:</p> <ul> <li>Global 4A PR agency experience</li> <li>Degree in Communications, Journalism, Public Relations or a related field</li> </ul> <p>&nbsp;</p>