Growth Marketing Specialist at Aylo Health
Montréal, QuebecFull-timeSites payants - ViewShare, produits et opérations/ Paysites - Viewshare, Products & Operations Posted 30 days ago
Apply with PipelineAbout the Role
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span data-contrast="auto">Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":100,"335559739":100}"> </span></span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span data-contrast="auto">We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></span></p>
<p style="text-align: center;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong><span data-contrast="auto">*A select number of positions require full-time in office attendance*</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":2,"335551620":2,"335559738":0,"335559739":0}"> </span></span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">As our Growth Marketing Specialist, you will be responsible for driving user acquisition and conversion for our new telehealth product. You will own the entire customer journey—from media buying and traffic acquisition through landing page optimization and sign-up conversion—while strategically leveraging traffic from our existing product ecosystem. The ideal candidate has a strong grasp of performance marketing, brand positioning, and conversion optimization across mainstream traffic sources.</span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>What you'll be doing:</strong></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Develop and execute media buying strategies across mainstream traffic sources to drive qualified traffic to our telehealth product.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Create compelling ad creatives and copy that effectively communicate our brand value proposition and drive click-through rates.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Leverage existing product traffic through strategic cross-promotion and funnel optimization techniques.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Design and optimize landing pages and conversion funnels to maximize sign-up rates from acquired traffic.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Analyze campaign performance data to optimize targeting, creative, and conversion metrics.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Collaborate with brand and creative teams to ensure consistent messaging across all touchpoints.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">A/B test ad formats, landing page elements, and user flows to continuously improve conversion rates.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Monitor and report on key performance metrics including CAC, conversion rates, and ROI.</span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>What you'll need to be successful:</strong></span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Must Haves:</strong></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">5+ years of experience in performance marketing, growth marketing, or digital acquisition roles.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Bachelor’s degree in marketing, business, or related field, or equivalent professional experience.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Proven experience with mainstream media buying platforms (Facebook, Google, native networks, etc.).</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Strong track record of driving user acquisition and optimizing conversion funnels for digital products.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Deep understanding of conversion rate optimization, landing page design, and user experience principles.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Strong analytical and problem-solving skills with proficiency in analytics tools (Google Analytics, attribution platforms, etc.) and proven ability to make data-driven decisions with attention to detail.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Experience with brand positioning and creative development for performance campaigns.</span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Nice to Haves:</strong></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Experience with telehealth, healthcare technology, or other regulated industry marketing preferred; subscription-based product experience a plus.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Knowledge of compliance requirements for healthcare marketing (HIPAA, FDA guidelines).</span></li>
</ul>
<p> </p>
<p style="text-align: center;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong><span data-contrast="auto">As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees </span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":2,"335551620":2,"335559738":100,"335559739":100}"> </span></span></p>
<p style="text-align: center;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong><span data-contrast="auto">In this role you may be exposed to adult content </span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":2,"335551620":2,"335559738":100,"335559739":100}"> </span></span></p>
<p> </p>
<p> </p>