Influence Manager at Ogilvy Health

London, United KingdomFull-timePublic RelationsPosted about 1 month ago

About the Role

<div class="content-intro">About Ogilvy   Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently <a href="https://www.ogilvy.com/ideas/ogilvy-tops-warc-effective-100-creative-100-rankings-third-straight-year" target="_blank">ranks</a> as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit <a href="http://www.ogilvy.com/" target="_blank">Ogilvy.com</a>, and follow us on <a href="https://urldefense.com/v3/__https:/www.linkedin.com/company/ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31Se_7mxpVA$" target="_blank">LinkedIn</a>, <a href="https://urldefense.com/v3/__https:/twitter.com/ogilvy__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31SccaJbNMQ$" target="_blank">X</a>,<a href="https://urldefense.com/v3/__https:/www.instagram.com/ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31SfRZhifmA$" target="_blank"> Instagram</a>, and<a href="https://urldefense.com/v3/__https:/www.facebook.com/ogilvy/__;!!FMox2LFwyA!4Z5sYRsQCsdV4dIxzo5cqM97oclKST23C6w0s209mLcXxT5_tuCL0fM31ScfS6rLGg$" target="_blank"> Facebook.</a>   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="http://wpp.com/" data-outlook-id="7f087527-f491-4cb6-a79d-3b4a67d1ec89">WPP.com</a>.</div><div class="page"> <div class="layoutArea"> <div class="column"> INFLUENCE MANAGER  EXPERIENCE: 5-6 YEARS   <span data-ccp-charstyle="normaltextrun" data-ccp-charstyle-defn="{"ObjectId":"ac0262f4-8a9e-5820-b908-2d943c5f7113|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Aptos",469777842,"",469777843,"Aptos",469777844,"Aptos",201341986,"1",469769226,"Aptos",268442635,"24",469775450,"normaltextrun",201340122,"1",134233614,"true",469778129,"normaltextrun",335572020,"1",469778324,"Default Paragraph Font"]}">Department: PR & Influence  Location: London<span data-ccp-charstyle="eop" data-ccp-charstyle-defn="{"ObjectId":"920dbcde-2834-5e15-a5fa-062170b236ba|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Aptos",469777842,"",469777843,"Aptos",469777844,"Aptos",201341986,"1",469769226,"Aptos",268442635,"24",469775450,"eop",201340122,"1",134233614,"true",469778129,"eop",335572020,"1",469778324,"Default Paragraph Font"]}">   Contract type: Fixed-Term (12 months)   Full Time/Part time: Full Time   Working Pattern: Hybrid 3:2  Reporting into: Influence Director / Influence Business Director    About the Role  WPP Onefluence is seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to a large global beauty brand. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with the brand objectives. You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results.  In this role, you will manage influencer campaigns, which includes identifying, implementing, overseeing, and reporting on them. Responsibilities entail maintaining an updated influencer database and keeping informed about cultural trends and customer attitudes.  The ideal candidate should be self-motivated, ambitious, and possess strong social media interest, relationship-building skills, and stakeholder management experience. Proven ability to integrate digital and social media into campaigns is essential. Additionally, management skills for clients, internal teams, and projects are necessary to ensure timely and strategic alignment with beauty brands. Overall, you will be passionate and enthused about all aspects of influencer marketing, providing insights and perspective on cultural, platform and social trends that can drive inspiring client work consistently. The ideal candidate will be self-motivated, action-oriented, and ambitious, with a positive "can-do" attitude. Strategy & Planning <div class="s12">• Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.</div> <div class="s12">• Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals.</div> <div class="s12">• Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns.</div> <div class="s12">• Manage annual and campaign budgets for influencer marketing initiatives.</div> Influencer Relationship Management <div class="s12">• Build and maintain strong relationships with influencers, agencies, and talent managers.</div> <div class="s12">• Oversee influencer outreach, negotiation, and contracting processes.</div> <div class="s12">• Manage influencer onboarding, creative briefings, and ensure all content aligns with brand guidelines.</div> <div class="s12">• Foster long-term ambassador relationships with high-performing partners.</div> Campaign Execution <div class="s12">• Lead the end-to-end process of paid influencer campaigns — from ideation to content delivery and performance analysis.</div> <div class="s12">• Manage product seeding and gifting initiatives to drive organic advocacy.</div> <div class="s12">• Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.).</div> Data-Driven Insights:  <div class="s15">▪ Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations for optimization. </div> <div class="s15">▪ Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities. </div> Trend Analysis & Innovation:  <div class="s15">▪ Stay up to date with the latest trends in social media, influencer marketing, and the beauty industry. </div> <div class="s15">▪ Continuously explore new platforms, tools, and strategies to keep L'Oréal's influencer marketing efforts ahead of the curve. </div> <div class="s15">▪ Be responsible for trend-led activations inclusive of brief and campaign output within a tight timeframe to position L’Oréal at the centre of culture. </div> Platform & Industry Knowledge:  <div class="s15">▪ Maintain a deep understanding of all relevant social media platforms, including Instagram, YouTube, TikTok, and emerging channels. </div> <div class="s15">▪ Develop and nurture relationships with key influencers and industry partners. </div> <div class="s15">▪ Passion for beauty, skincare, and cosmetics.</div> <div class="s15">▪ Familiarity with both mass-market and luxury beauty sectors.</div> <div class="s15">▪ Experience working with both paid and organic influencer programs.</div> Qualifications & Skills <div class="s12">• 5–6 years of experience in influencer marketing, talent management, or digital brand marketing.</div> <div class="s12">• Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, Snap Chat and emerging platforms.</div> <div class="s12">• Proven track record in managing influencer campaigns from strategy to execution.</div> <div class="s12">• Excellent relationship management, negotiation, and communication skills.</div> <div class="s12">• Strong analytical and organizational skills with attention to detail.</div> <div class="s12">• Familiarity with influencer marketing tools and platforms (e.g., Traackr).</div> <div class="s12">• Creative mindset with the ability to identify and leverage cultural and social trends.</div> If you are a results-oriented, strategic, and creative individual with a passion for influencer marketing, we would love to hear from you. Join our team and help us develop "best in class" ongoing influencer programs that integrate into our clients' overall strategies. <h3>Benefits </h3> <ul> <li>25 days annual leave + 1 Volunteer Day </li> <li>Bupa Healthcare</li> <li>Enhanced Maternity, Adoption and Shared Parental Leave</li> <li>We have a Flexible Working Model with core working hours: 10am – 4pm</li> <li>A 1.5:1 Matching Pension Structure</li> <li>Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year </li> <li>Season Ticket Loan and Cycle to Work Scheme</li> <li>Life Assurance</li> </ul> </div> </div> </div><div class="content-conclusion">At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.  We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.  Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.</div>

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