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SolarWinds

Communications Manager- Austin, Texas at SolarWinds

Austin, TexasFull-timeMKTGPosted 23 days ago
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About the Role

<div class="content-intro"><p>At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.</p> <p>The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!</p></div><div class="scriptor-paragraph">Position Overview</div> <div class="scriptor-paragraph">The IT infrastructure market is crowded, and<span class="Apple-converted-space">&nbsp;</span>the stakes are high. We're looking for a PR pro who knows how to cut through the noise,<span class="Apple-converted-space">&nbsp;</span>understands the value of a well-placed story, and<span class="Apple-converted-space">&nbsp;</span>spots a<span class="Apple-converted-space">&nbsp;</span>well-timed award,<span class="Apple-converted-space">&nbsp;</span>speaking slot<span class="Apple-converted-space">&nbsp;</span>or reporter conversation<span class="Apple-converted-space">&nbsp;</span>that<span class="Apple-converted-space">&nbsp;</span>can do more for pipeline than a dozen press releases.</div> <div class="scriptor-paragraph">You'll<span class="Apple-converted-space">&nbsp;</span>help build<span class="Apple-converted-space">&nbsp;</span>the North America PR program<span class="Apple-converted-space">&nbsp;</span>as the guiding function of a global communications arm<span class="Apple-converted-space">&nbsp;</span>— working hand-in-hand with agency partners, regional teams, and internal stakeholders to drive the narratives that helpsSolarWinds stand out. You're equally comfortable<span class="Apple-converted-space">&nbsp;</span>building a media strategy, owning an opportunity<span class="Apple-converted-space">&nbsp;</span>and coaching an executive before a briefing. You move fast, stay organized, and never let a deadline sneak up on you.</div> <div class="scriptor-paragraph">&nbsp;</div> <div class="scriptor-paragraph">What You'll Do</div> <div class="scriptor-paragraph">Media Relations &amp; Storytelling</div> <ul class=""> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c90">Know the media landscape inside and out — who covers what, which outlets move the needle in IT and enterprise software, and where our stories have the best chance of landing. Partner closely with our agency to develop and execute a media strategy that's proactive, targeted, and built for a competitive market. You don't need to own every reporter relationship personally, but you know how to guide agency partners toward the right targets, brief them well, and hold them accountable for results.</li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c90">Translate complex IT and AI narratives into stories that resonate with CIOs, IT ops teams, and the journalists who cover them.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c90">Drive proactive and reactive media strategy, including embargo planning, spokesperson prep, and rapid-response around competitive moments or industry news.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c90">Serve as the quality bar for every outbound communication — from press releases to contributed bylines to executive Q&amp;As — ensuring our voice is consistent, credible, and compelling.<span class="Apple-converted-space">&nbsp;</span></li> </ul> <div class="scriptor-paragraph">Research, Awards &amp; Competitive Intelligence</div> <ul class=""> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c91">Identify the awards, analyst programs, and industry rankings worth pursuing — and build the cases to win them, turning third-party validation into sales ammunition.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c91">Track competitors' PR moves, analyst coverage, and media narratives to keep our team one step ahead and arm sales with the differentiation they need.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c91">Partner with the research team on flagship reports like the IT Trends Report and State of Monitoring &amp; Observability, developing the PR strategies that maximize their reach and shelf life.<span class="Apple-converted-space">&nbsp;</span></li> </ul> <div class="scriptor-paragraph">Events &amp; Thought Leadership</div> <ul class=""> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c92">Scout and secure the speaking stages, panel opportunities, and industry events where SolarWinds executives need to show up and lead.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c92">Build thought leadership programs that keep our spokespeople visible, relevant, and quotable year-round — not just at launch moments.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c92">Support major tentpoles like SolarWinds Day, partner summits, and trade events with integrated comms plans that connect PR to demand and pipeline.<span class="Apple-converted-space">&nbsp;</span></li> </ul> <div class="scriptor-paragraph">Project &amp; Program Management</div> <ul class=""> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c93">Keep a complex, multi-stakeholder comms calendar running smoothly — coordinating across agency partners, regional PR leads, product marketing, and executives without dropping a thread.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c93">Develop and maintain the processes, templates, and briefing materials that make the whole team more consistent and efficient.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c93">Use AI tools thoughtfully — to research faster, draft smarter, and analyze coverage — but always with a human editor's eye on the final product.<span class="Apple-converted-space">&nbsp;</span></li> </ul> <div class="scriptor-paragraph">What You Bring</div> <ul class=""> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c94">5–7 years of B2B PR experience, ideally in enterprise software, IT infrastructure, or cybersecurity.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c94">A writer's instinct — you can spot a weak headline, sharpen a pitch, and make technical content feel human.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c94">Comfort using AI tools to work smarter, paired with the judgment to know when the human touch matters most.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c94">Sharp competitive awareness; you know how to read the landscape and find the white space.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c94">Exceptional organizational skills and a track record of managing multiple programs without missing a beat.<span class="Apple-converted-space">&nbsp;</span></li> <li class="scriptor-listItemlist!list-f604ecec-f400-4f00-86d9-73e858fa03c94">A team-first mentality — you share credit, ask good questions, and make the people around you better.<span class="Apple-converted-space">&nbsp;</span></li> </ul> <div class="scriptor-paragraph">Education</div> <div class="scriptor-paragraph">Bachelor's degree in Communications, Journalism, Marketing, or a related field</div><div class="content-conclusion"><p>SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.</p> <p>All applications are treated in accordance with the SolarWinds Privacy Notice: <a href="https://www.solarwinds.com/applicant-privacy-notice" target="_blank">https://www.solarwinds.com/applicant-privacy-notice</a></p></div>

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