Content Growth Specialist at Think Academy US

<div class="ql-direction-ltr ql-long-3509525" data-header="2" data-foldable="true" data-default-linespacing="100"> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">Title: </strong><span class="ql-author-1934">Content Growth Specialist (Math Education)</span></p> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">Location:</strong><span class="ql-author-1934"> Silicon Valley (On-site)</span></p> <p class="ql-direction-ltr ql-long-1934"><span data-docs-delta="[[20,&quot;Compensation:&quot;,&quot;8:1|inline-dir:\&quot;ltr\&quot;&quot;],[20,&quot; $6000/month+&quot;],[20,&quot;Performance Bonus (up to 10% of base pay&quot;,&quot;8:1|inline-dir:\&quot;ltr\&quot;&quot;]]" data-copy-origin="https://yach-doc-shimo.zhiyinlou.com"><strong class="ql-author-1934">Compensation:</strong><span class="ql-author-1934"> $6000/month+</span><strong class="ql-author-1934">Performance Bonus (up to 10% of base pay)</strong></span></p> <p class="ql-direction-ltr ql-long-1934"><strong class="ql-author-1934">Employment Type:</strong><span class="ql-author-1934"> 40-hour/week Contractor, with the opportunity to convert to a full-time position based on performance.</span></p> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">About Us:</span></strong></span></div> <p class="ql-direction-ltr ql-long-1934">Think Academy is the North American math education brand under TAL, serving K–12 families across the US. In this role, you will directly work on understanding Chinese-speaking parents in the US, growing content channels, driving user acquisition, and improving conversion. This is not a traditional content role — you will be expected to help build and optimize the full content → acquisition → conversion funnel.</p> <p class="ql-direction-ltr ql-long-1934">We are building something relatively rare: a 0-to-1 user acquisition model for Xiaohongshu and other Chinese-language content channels in the US market. If you are interested in international expansion, cross-border business, overseas growth, or Growth Marketing, this is an opportunity to work directly on a US market growth initiative and help build a new acquisition model from the ground up.</p> <p class="ql-direction-ltr ql-long-1934">We are not looking for someone who simply knows how to post on Xiaohongshu. We are looking for someone who knows how to turn content into user acquisition.</p> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">Key Responsibilities:</span></strong></span></div> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100">&nbsp;</div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><strong>1. Drive User Acquisition through Xiaohongshu</strong><br>Own the growth of Think Academy’s Xiaohongshu channel, with a focus on acquiring qualified users and generating leads. Continuously test different content directions and optimize channel performance.</div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><br><strong>2. Create High-Quality Content</strong><br>Own the full content process, including topic selection, scripting, copywriting, visual content, and publishing. Create content that combines user value, platform appeal, and brand/product relevance, with the goal of attracting the right target parents — not simply maximizing traffic.</div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><br><strong>3. Connect Content with Paid Growth &amp; Conversion</strong><br>Understand Xiaohongshu advertising and basic marketing funnels. Focus on the full journey from content → inquiry → lead → conversion, using advertising and conversion data to continuously improve content and acquisition efficiency, while collaborating with the paid media and sales teams.</div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><br><strong>4. Analyze, Iterate, and Scale</strong><br>Track content, traffic, and acquisition performance. Identify what works, why it works, and how to scale it, continuously improving the content strategy and building repeatable user acquisition methods.</div> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100">&nbsp;</div> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"><span style="text-decoration: underline;"><strong><span class="ql-author-1934">Qualifications:</span></strong></span></div> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100">&nbsp;</div> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true"> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><span class="ql-author-1934">Must-Have</span></div> <ul> <li class=""><strong class="ql-author-1934">2+ years of Xiaohongshu operations experience</strong><span class="ql-author-1934">, with experience independently managing an account and being accountable for content performance;</span></li> <li class=""><strong class="ql-author-1934">Hands-on experience with Xiaohongshu paid advertising</strong><span class="ql-author-1934">, with a solid understanding of paid media and user acquisition fundamentals;</span></li> <li class=""><strong class="ql-author-1934">Experience in education, tutoring, or education technology</strong><span class="ql-author-1934">;</span></li> <li class=""><span class="ql-author-1934">Strong content skills, with the ability to independently handle topic selection, scripting, copywriting, and content production;</span></li> <li class=""><span class="ql-author-1934">Strong sense of ownership, attention to detail, and ability to proactively drive projects and deliver results;</span></li> <li class=""><strong class="ql-author-1934">CET-6 or above</strong><span class="ql-author-1934">, with the ability to communicate in English in day-to-day work;</span></li> <li class=""><span class="ql-author-1934">Willingness to </span><strong class="ql-author-1934">work onsite in Beijing</strong><span class="ql-author-1934">;</span></li> <li class=""><span class="ql-author-1934">Willingness to </span><strong class="ql-author-1934">travel to the US for 3–4 months during the initial stage of the role</strong><span class="ql-author-1934">.</span></li> </ul> <div class="ql-direction-ltr ql-long-1934" data-header="3" data-foldable="true" data-default-linespacing="100"><span class="ql-author-1934">Nice to Have</span></div> <ul> <li class=""><span class="ql-author-1934">Strong research skills and the ability to quickly understand and synthesize complex topics;</span></li> <li class=""><span class="ql-author-1934">Strong user insight and understanding of parents’ needs and decision-making;</span></li> <li class=""><span class="ql-author-1934">Experience using AI tools to improve content production efficiency;</span></li> <li class=""><span class="ql-author-1934">Ability to take feedback, iterate quickly, and thrive in a fast-paced environment.</span></li> </ul> <hr></div> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"><strong><span class="ql-author-1934">Compensation &amp; Growth</span></strong></div> <ul> <li class=""><strong class="ql-author-1934">Base Pay:</strong><span class="ql-author-1934"> $6000/month</span></li> <li class=""><strong class="ql-author-1934">Performance Bonus:</strong><span class="ql-author-1934"> Up to 10% of base compensation</span></li> <li class=""><span class="ql-author-1934">Bonus will be evaluated based on content performance, audience reach, qualified inquiries, and relevant business outcomes.</span></li> <li class=""><span class="ql-author-1934">High-performing candidates who consistently demonstrate ownership and deliver strong results will have the opportunity to transition into a full-time role.</span></li> <li class=""> <div class="ql-direction-ltr ql-long-1934" data-header="2" data-foldable="true" data-default-linespacing="100"><span class="ql-author-1934">What You’ll Gain:</span></div> <ul> <li class=""><strong class="ql-author-1934">US Market Experience:</strong><span class="ql-author-1934"> Work directly on content acquisition and growth targeting Chinese-speaking families in the US;</span></li> <li class=""><strong class="ql-author-1934">End-to-End Growth Experience:</strong><span class="ql-author-1934"> Gain hands-on experience across content, paid acquisition, lead generation, and conversion;</span></li> <li class=""><strong class="ql-author-1934">Global Growth Experience:</strong><span class="ql-author-1934"> Help build a 0-to-1 overseas Chinese-language acquisition model and develop experience in international and cross-border growth.</span></li> </ul> </li> </ul> <hr> <p><span class="ql-author-1934"><em class="ql-author-3584787">Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.&nbsp;</em></span></p> </div> </div>