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WPP Media

Data Analytics & Business Intelligence (BI) Manager at WPP Media

Bogota, ColombiaFull-timeClient TeamsPosted 23 days ago
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About the Role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>About WPP Media</strong></p> <p>WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.</p> <p>WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com</p> <p>At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media’s shared core values:</p> <ul> <li>Be <strong>Extraordinary</strong> by Leading Collectively to Inspire transformational Creativity.</li> <li>Create an <strong>Open</strong> environment by Balancing People and Client Experiences by Cultivating Trust.</li> <li>Lead <strong>Optimistically</strong> by Championing Growth and Development to Mobilize the Enterprise.</li> </ul> <p><strong>Role Summary and Impact</strong></p> <p>The Insights &amp; Analytics Senior Associate is fundamental in ensuring the integrity and visualization of marketing data, by implementing technical measurement architectures and automating processes. Their mission is to transform raw data from various platforms into dynamic reporting ecosystems and high-impact dashboards, facilitating the extraction of real-time insights. This role directly impacts data traceability, the reduction of report update times, and the generation of findings that optimize campaign efficiency and client business, through strategic visualization and signal analysis.</p> <p><strong>Skills and Experience:</strong></p> <ul> <li><strong>Central Role in Marketing Data:</strong>&nbsp;Ensure the integrity, flow, and visualization of marketing data to transform raw information into dynamic and functional dashboards, enabling real-time insight extraction.</li> <li><strong>Quantitative Experience and Background:</strong>&nbsp;Possess a minimum of 2 years of experience and a professional degree in Engineering (Systems, Data, Industrial), Statistics, or Mathematics, ideally complemented by certifications in Google Analytics, Cloud, or visualization.</li> <li><strong>Advanced Technical Proficiency:</strong>&nbsp;Essential advanced handling of SQL and Python, experience in Cloud environments (GCP/AWS), deep knowledge of platforms such as GT4, GTM, and ad-tech, in addition to high proficiency in dashboarding tools like Looker Studio and Power BI.</li> <li><strong>Business Impact and Key Skills:</strong> Ability to generate findings that optimize campaign efficiency and client business, working with agile methodologies and demonstrating extreme attention to detail.</li> </ul> <p><strong>Soft Skills:</strong></p> <ul> <li>Assertive communication to translate technical concepts into business language.</li> </ul> <p><strong>Life at WPP Media &amp; Benefits</strong></p> <p>Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</p> <p>WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</p> <p>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.</p> <p>Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.</p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>

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