Paid Media Manager at Launch Potato

<div class="content-intro"><p><strong>WHO ARE WE?</strong></p> <p><a href="https://launchpotato.com/careers?utm_source=greenhouse&amp;utm_medium=jobpost&amp;utm_campaign=careers-back-to-careers" target="_blank">Launch Potato</a> is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as <a href="https://financebuzz.com/?utm_source=greenhouse&amp;utm_medium=jobpost&amp;utm_campaign=careers-to-brand" target="_blank">FinanceBuzz</a>, <a href="https://allaboutcookies.org/?utm_source=greenhouse&amp;utm_medium=jobpost&amp;utm_campaign=careers-to-brand" target="_blank">All About Cookies</a>, and<a href="https://www.onlyinyourstate.com/?utm_source=greenhouse&amp;utm_medium=jobpost&amp;utm_campaign=careers-to-brand" target="_blank"> OnlyInYourState</a>.</p> <p>As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.</p> <p>Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.</p> <p><strong>WHY JOIN US?</strong></p> <p>At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.&nbsp;</p></div><p><strong>WHY YOU WANT THIS ROLE:</strong><strong><br></strong><strong><br></strong>Ready to level up your media buying career with a world-class US company—all from the comfort of your home?</p> <p>This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain.</p> <p>At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management.</p> <p>If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it.</p> <p><strong>MUST HAVE:</strong></p> <ul> <li>Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain</li> <li>Proven ability to monitor and optimize campaign performance using data</li> <li>Strong attention to detail with a focus on executional excellence and task management</li> <li>Ability to collaborate across functions and communicate clearly in a remote work environment</li> <li>Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change</li> <li>Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, <a href="https://financebuzz.com/" target="_blank">FinanceBuzz</a></li> </ul> <p><strong>***This role will require occasional campaign monitoring after hours or on weekends, as needed.</strong></p> <p><strong>EXPERIENCE:</strong> 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns</p> <p><strong>YOUR ROLE</strong>&nbsp;</p> <p>Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.</p> <p><strong>OUTCOMES</strong></p> <ul> <li>Execute and manage social and native ad campaigns across platforms such Meta and Taboola</li> <li>Monitor daily performance metrics and implement optimizations to creative, bids, and placements</li> <li>Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth</li> <li>Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results</li> <li>Conduct competitor research and performance audits to surface new testing opportunities</li> <li>Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery</li> <li>Maintain campaign documentation and update performance trackers regularly to support team throughput</li> </ul> <p><strong>COMPETENCIES</strong></p> <ul> <li><strong>Execution-Oriented: </strong>Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth.</li> <li><strong>Detail-Driven: </strong>Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations.</li> <li><strong>Organized and Fast-Learning:</strong> You prioritize competing tasks effectively and quickly pick up on new trends or approaches to optimize your campaigns.</li> <li><strong>Analytical Thinker: </strong>Understand key ad metrics and translate data into actionable strategies that improve funnel performance.</li> <li><strong>Collaborative: </strong>Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward.</li> <li><strong>Curious &amp; Analytical: </strong>Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations.</li> <li><strong>Proactive Communicator: </strong>Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders.</li> <li><strong>Coachability: </strong>Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.</li> </ul><div class="content-conclusion"><p><strong>Want to accelerate your career? Apply now!</strong></p> <p>Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.&nbsp;</p> <p>We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</p></div>