Senior Content Marketing Manager at Valimail

US RemoteFull-timeRemoteValimailPosted about 1 month ago

About the Role

<div class="content-intro">Valimail, a DigiCert company, is helping build a more trusted digital world—starting with email. As part of DigiCert, the global leader in intelligent trust, Valimail combines the agility and innovation of a fast-growing technology company with the scale, stability, and reach of an industry leader trusted by more than 100,000 organizations worldwide, including 90% of the Fortune 500. Valimail is the leader in Email Authentication as a Service, pioneering automated email authentication to protect organizations against email impersonation and fraud. Built on open standards including DMARC, DKIM, and SPF, Valimail’s products make it possible for organizations of any size to secure their email ecosystem. Innovations such as Valimail's patented Instant SPF have helped define the category and accelerate adoption. Together with DigiCert’s AI-powered DigiCert ONE platform, which unifies PKI and DNS, Valimail plays a critical role in delivering intelligent, automated trust across digital interactions. From email and websites to cloud services and emerging technologies, we help organizations operate securely today while preparing for what’s next—including a quantum-safe future. If you’re excited about building meaningful security technology, shaping new categories, and working at the intersection of innovation and global impact, Valimail offers the opportunity to do exactly that.</div>Job summary We’re looking for a seasoned content marketer to help us define and execute content strategy that positions Valimail as a thought leader in the email trust space. We want someone who’s willing to take risks and try to break the “sea of sameness” in the B2B space. The person in this role should be a great storyteller and understand how to apply it to content strategy that educates, influences, and engages a B2B buying audience. You will develop content for a variety of mediums and cover diverse topics from industry trends and innovation to real-world impact stories. You are goal-oriented and measure content success with metrics:organic web traffic, high-quality leads, brand awareness, and new customers. This is a unique opportunity to shape our narrative and brand and elevate our message to a larger total addressable market.   What you will do <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Help build a steady cadence of high-quality content for all stages of the funnel</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop multi-channel content marketing strategy and roadmap to support brand awareness, demand generation and ABM campaigns</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Create and manage the production of content including blogs, email campaigns, website content, videos, and webinars that speak to our buyers across healthcare, restaurant, and retail verticals</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead and inspire creative ideas for content development and messaging consistency across all channels (demand generation, digital, web, social, video, etc.)</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate with internal stakeholders to create engaging stories aligned with company messaging</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Drive effective and creative content that incites engagement and grows audiences</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ensure content aligns with funnel-building objectives and is consistently delivered across touchpoints</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Leverage data to set goals, measure success, and refine content strategy</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Help maintain a functional content calendar and ensure style, quality, and tone consistency</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Write and edit high-performing content with impeccable attention to detail</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Copy edit a variety of marketing materials</li> </ul>   What you will have <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Top-notch grammar, messaging punctuation and writing skills</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">+5 years of content marketing experience, including creating blog posts, white papers, webinars, and more</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience revamping and executing a new content for a B2B SaaS brand</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Willingness to think outside the B2B box and courage to test ideas and collaborate closely with our creative team</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Entrepreneurial mindset and ability to work in a fast-paced environment</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Editorial mindset and familiarity with audience preferences</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Knowledge of SEO, web traffic metrics, and demand generation tools</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Bachelor's degree in Marketing, Journalism, Public Relations, or related field</li> </ul>   Valimail Benefits <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Competitive compensation and comprehensive health, dental, and vision coverage </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Retirement savings programs with company matching (401(k) or RRSP) </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Generous paid time off, including holidays, and vacation </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Paid parental leave and family support benefits </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Life and disability coverage </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Flexible spending and health savings options (where applicable) </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Health and wellness support, including gym reimbursement and wellness programs </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Employee Assistance Program with 24/7confidential support for employees and families </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Education assistance and professional development opportunities </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Access to LinkedIn Learning and continuous learning resources </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Employee referral bonus program and additional company perks and discounts </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Internal rewards and recognition platform (Motivosity) to celebrate and acknowledge project wins, milestone achievements, and the outstanding contributions of our colleagues</li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Business travel insurance and global employee support programs </li> </ul>   To protect candidate information and maintain a secure hiring process, all applications must be submitted through our careers portal. Resumes or CVs sent directly via email will not be reviewed or considered. Valimail is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, Valimail prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.   #LI-KK1<div class="content-pay-transparency"><div class="pay-input"><div class="description">Compensation Transparency:   The annualized base salary range for this position is outlined below.  Each candidate’s compensation offer will be determined based on factors including experience, skills, qualifications, job duties, business needs, and location. For roles that include additional compensation components, total compensation may include base pay, bonus, equity, or other incentives.  This role may also be eligible for benefits, which will be discussed during the hiring process. We are committed to fair and transparent pay practices and comply with all applicable pay transparency requirements. If you would like more information about compensation or benefits, we are happy to provide additional details during the hiring process.  For more information regarding our comprehensive benefits, see the benefits section. </div><div class="title">Base Salary</div><div class="pay-range">$124,999—$160,000 USD</div></div></div>