VP of Marketing at ASG

<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>About AirDNA</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">AirDNA is a leading data analytics and business intelligence platform focused on the global short-term rental (STR) industry. Founded in 2015 and headquartered in NYC, AirDNA tracks the performance data of more than 10 million Airbnb and Vrbo vacation rentals across approximately 120,000 global markets to provide deep insights into occupancy rates, pricing trends, revenue potential, and market dynamics.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The AirDNA platform helps hosts, property managers, real estate investors, and enterprise clients make confident, data-driven decisions for property investment, pricing optimization, portfolio performance, and market strategy. Our tools generate both high-level market intelligence and detailed, property-level analytics, enabling clients to assess demand, forecast revenue, analyze competitive landscapes, and evaluate investment opportunities.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We're firm believers that data isn't the destination — it's a starting point. That's why we've designed our suite of products with our customers' solutions in mind.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>The Role</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">AirDNA is hiring a VP of Marketing to lead the next phase of its marketing evolution. The mandate is clear: re-accelerate and modernize organic growth—requiring a hands-on leader who can diagnose and rebuild SEO and content strategy for a world increasingly shaped by AI-driven search—while leveling up lifecycle and activation into meaningful growth levers, and turning AirDNA's unique assets—its data, scale, and industry-leading research—into a compounding acquisition and conversion engine.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This is a hands-on, full-stack marketing leadership role. Paid acquisition and product strategy are already in place; your focus is on leading the marketing function across organic growth, lifecycle, content, and brand, while raising the bar on team performance and output. Reporting directly to the CEO, you will set direction, make decisive calls on team and strategy, and drive step-change improvement in how marketing contributes to growth.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>You're Excited About This Opportunity Because You Will:</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Own and rebuild AirDNA's organic growth engine across SEO, programmatic content, and website conversion, personally diagnosing and adapting strategy for AI-driven search</li> <li class="whitespace-normal break-words pl-2">Build and scale a content distribution system that amplifies AirDNA's proprietary data and Jamie Lane's research (Chief Economist, SVP of Analytics) into high-performing acquisition and conversion channels</li> <li class="whitespace-normal break-words pl-2">Elevate lifecycle marketing into a best-in-class activation, nurture, and retention engine, turning it into a core driver of conversion and monetization</li> <li class="whitespace-normal break-words pl-2">Lead and develop a cross-functional marketing team across growth, lifecycle, product marketing, creative, PR, and analytics, assessing talent and making thoughtful changes where needed while raising the performance bar</li> <li class="whitespace-normal break-words pl-2">Oversee paid acquisition and agency partners, ensuring efficient spend, incrementality, and channel diversification, with the judgment to evolve the current structure as needed</li> <li class="whitespace-normal break-words pl-2">Define and sharpen AirDNA's brand positioning and ensure consistency across all touchpoints, treating brand as a strategic growth lever</li> <li class="whitespace-normal break-words pl-2">Own marketing analytics, attribution, and reporting in partnership with the analytics team, using a hands-on, data-driven approach to guide decisions</li> <li class="whitespace-normal break-words pl-2">Leverage AI tools and workflows to build faster, smarter systems and materially increase team output without adding headcount</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>We're Excited About You Because:</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">You have 8–15 years of experience in B2C or product-led growth (PLG) SaaS marketing, including 3+ years at the VP or Head level, ideally at a $15–75M ARR company</li> <li class="whitespace-normal break-words pl-2">You have deep expertise in organic growth, including SEO and programmatic content, and can personally diagnose and improve performance in an AI-driven search landscape</li> <li class="whitespace-normal break-words pl-2">You have strong lifecycle marketing experience and understand activation, retention, and monetization in a PLG or freemium model, with a track record of improving core metrics</li> <li class="whitespace-normal break-words pl-2">You have working fluency in paid acquisition and can manage teams and agencies, with a clear point of view on incrementality and spend efficiency</li> <li class="whitespace-normal break-words pl-2">You think in full-funnel terms—from traffic to activation to paid conversion—and have owned outcomes across the marketing funnel</li> <li class="whitespace-normal break-words pl-2">You are an experienced team builder who can assess talent quickly, make hard calls, and build high-performance organizations</li> <li class="whitespace-normal break-words pl-2">You are highly data-driven, comfortable with attribution and experimentation, and able to self-serve analysis when needed</li> <li class="whitespace-normal break-words pl-2">You are AI-native and use AI tools to drive 2–3x productivity, with real examples of workflows or systems you've built</li> <li class="whitespace-normal break-words pl-2">You have experience marketing data products, marketplaces, or prosumer SaaS tools, and understand how data can be a core growth asset</li> <li class="whitespace-normal break-words pl-2">You demonstrate high ownership and a low-ego, high-performance mindset, and can partner effectively with strong internal subject-matter experts</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Compensation &amp; Benefits</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Base Salary Range: $200,000 – $250,000, part of a competitive total rewards package including an annual bonus, employer-paid benefits, L&amp;D stipend and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Location</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">New York City preferred; Denver secondary; Barcelona tertiary; remote considered for exceptional candidates.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Secure Candidate Experience</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">All official emails and messages regarding your application will come from an @airdna.co or @alpinesg.com email address. We will never ask for sensitive personal information such as Social Security numbers, banking information, or payment details during the hiring process.</p>