Lifecycle Marketing Specialist (6m Contract - Inside IR35) at Sony Interactive Entertainment

<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><p><strong>Location:</strong> London / Hybrid<br><strong>Duration:</strong> 6 months<br><strong>Day Rate:</strong> £225 – £250 per day&nbsp;<br><strong>Engagement Method</strong>: Umbrella/PAYE</p> <p>We’re looking for a <strong>Lifecycle Marketing Specialist</strong> to join our Consumer Engagement team for an initial <strong>6-month period</strong>. Please note this role has been assessed as <strong>‘Inside IR35’</strong>, and payment will be processed via PAYE or an umbrella company through our third-party partner.</p> <p><strong>Role Overview:</strong></p> <p>The Consumer Engagement team is part of the broader Global Media and Omnichannel Marketing function within PlayStation and&nbsp;is responsible for&nbsp;implementing multi-channel digital programs and campaigns developing a relevant dialogue with tens of millions of customers across the globe.</p> <p>We advocate for the&nbsp;players. Crafting unforgettable digital experiences that fulfill player curiosity, boost&nbsp;gameplay,&nbsp;and drive revenue. We use data-driven insights to build one-to-one relationships and personalized journeys with players across&nbsp;the web, email,&nbsp;mobile,&nbsp;and on-console.</p> <p>The&nbsp;Lifecycle Marketing&nbsp;Specialist&nbsp;role&nbsp;is&nbsp;responsible for&nbsp;delivering&nbsp;lifecycle&nbsp;campaigns head to tail&nbsp;including&nbsp;planning,&nbsp;testing,&nbsp;executing&nbsp;and measurement.&nbsp;This creative and innovative&nbsp;individual&nbsp;will work closely with our Creative Studio, Data Science, Audience &amp; Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement.&nbsp;</p> <p>&nbsp;</p> <p><strong>What you’ll be doing:</strong></p> <ul> <li>Own the end-to-end build and deployment of campaigns within&nbsp;lifecycle marketing&nbsp;platforms (e.g.&nbsp;channel build,&nbsp;journey configuration, audience segmentation,&nbsp;QA&nbsp;and troubleshooting).</li> <li>Plan campaigns based on existing&nbsp;blueprints and&nbsp;collaborate&nbsp;with team to iterate and&nbsp;improve&nbsp;prior campaign structures.</li> <li>Design, build and&nbsp;optimise&nbsp;automated and&nbsp;trigger-based messaging, spotting opportunities to&nbsp;scale our lifecycle programs.&nbsp;</li> <li>Collaborate&nbsp;with team to&nbsp;drive&nbsp;‘Player Centricity’&nbsp;through&nbsp;models,&nbsp;content&nbsp;and&nbsp;player&nbsp;insights to&nbsp;achieve&nbsp;1:1&nbsp;personalisation&nbsp;at scale across the channel mix.</li> <li>Analyze&nbsp;campaigns and journeys to understand the performance of these activities and build on the results for the next iteration.&nbsp;Share these results back to the business with clear insights and opportunities.</li> <li>Collaborate on&nbsp;test and learn strategy to&nbsp;optimise&nbsp;campaigns; feeding all insights gained back into a continuous process of testing and refinement.</li> <li>Keep&nbsp;a pulse&nbsp;of&nbsp;lifecycle marketing&nbsp;landscape and evolutions,&nbsp;seek&nbsp;and understand emerging trends,&nbsp;technologies&nbsp;and innovation to provide ongoing learning for the marketing&nbsp;organization.</li> </ul> <p><strong>What&nbsp;we’re&nbsp;looking for:</strong></p> <ul> <li>3+ years&nbsp;(or&nbsp;equivalent)&nbsp;of proven experience in B2C marketing, customer lifecycle management, and engagement&nbsp;marketing.</li> <li>Hands-on experience building and deploying campaigns within&nbsp;lifecycle marketing&nbsp;platforms, with a strong understanding of how journeys, data and triggers interact.</li> <li>Self-starter who takes ownership of campaign delivery end-to-end, from setup through to troubleshooting and optimisation.</li> <li>Highly&nbsp;organised&nbsp;- able to handle a full workload and progress multiple ambitious projects simultaneously thanks to your skill and work ethic.</li> <li>Passionate about the customer – you look at quantitative and qualitative consumer insights to make decisions and recommend improvements.</li> <li>Strong analytical and quantitative skills with a consistent&nbsp;track record&nbsp;in data-based decision making.</li> <li>Innovative and constantly exploring new ways of doing things and challenging the status quo.</li> <li>Experience in Salesforce Marketing Cloud, Journey&nbsp;Builder,&nbsp;Interactive Studio or equivalent ESP.</li> <li>Experienced in&nbsp;establishing&nbsp;relationships and&nbsp;operating&nbsp;compassionately across cultures. This includes collaborating openly and bringing together different perspectives to drive&nbsp;well-informed&nbsp;decisions.&nbsp;</li> </ul><div class="content-conclusion"><p class="p1">Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.</p> <p class="p1">Please refer to our&nbsp;<a href="https://www.playstation.com/legal/careers-privacy-notice/" target="_blank">Candidate Privacy Notice</a>&nbsp;for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.</p> <p><strong>Equal Opportunity Statement:</strong></p> <p><em>Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.</em></p> <p><em>We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.&nbsp;</em></p> <p><em>Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.</em></p> <p>&nbsp;</p></div>